Digital Marketing Executive

📌 Core Information

🔹 Job Title: Digital Marketing Executive

🔹 Company: Danfoss

🔹 Location: Gurgaon, Haryāna, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing plans aligned with Danfoss’s business objectives
• Executing brand positioning, product promotion, and demand generation campaigns
• Managing digital and offline channels to enhance online visibility and brand awareness
• Collaborating with internal and external stakeholders to strengthen Danfoss’s position in the HVACR, refrigeration, and energy efficiency sectors

ASSUMPTION: This role requires a pioneer spirit with a strong personal drive and the ability to build up the market further.

📋 Key Responsibilities

✅ Develop and implement marketing plans aligned with Danfoss’s business objectives

✅ Execute brand positioning, product promotion, and demand generation campaigns

✅ Support new product launches and go-to-market strategies

✅ Manage content marketing, SEO/SEM, social media, and paid campaigns to enhance online visibility

✅ Monitor website analytics and optimize digital performance

✅ Oversee brand messaging consistency across all communication channels

ASSUMPTION: The role may involve occasional travel to attend industry events or client meetings.

🎯 Required Qualifications

Education: Bachelor’s in marketing or a related field

Experience: 1+ years in B2B marketing, preferably in HVACR or refrigeration sectors

Required Skills:

• Strong knowledge of digital marketing, branding, and event management
• Excellent communication and stakeholder management skills
• Teamwork and fast learning
• Affinity to connect with people
• Active use of English language - speaking and writing

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with HVACR or refrigeration industry

ASSUMPTION: Candidates with relevant internship experience may also be considered.

💰 Compensation & Benefits

Salary Range: INR 4-6 lakhs per annum (Estimated, as salary information was not provided)

Benefits:

• Health, working environment, and safety focus
• CO2 neutral plan by 2030
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours/week), Monday to Friday

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Gurgaon, India.

📌 Applicant Insights

🔍 Company Context

Industry: Industrial Machinery Manufacturing

Company Size: 10,001+ employees (Large enterprise)

Founded: 1933

Company Description:

• Danfoss engineers solutions that increase machine productivity, lower energy consumption, enable electrification, and reduce emissions
• Offers solutions for refrigeration, air conditioning, heating, power conversion, motor control, industrial machinery, automotive, marine, and on- and off-highway equipment
• Provides solutions for renewable energy, such as solar and wind power, Power-to-X, heat recovery, and contributes to district-energy solutions for cities

Company Specialties:

• Compressors & Controls
• Solar Inverters
• Engineering
• Technology
• Frequency Converters
• Industrial Automation
• Innovation
• Energy Efficiency
• District Energy
• Powering mobile machinery
• Climate Solutions
• Electrification
• Power Solutions
• Drives
• and Decarbonization

Company Website: http://www.danfoss.com

ASSUMPTION: Danfoss is a large, established company with a global presence and a strong focus on innovation and sustainability.

📊 Role Analysis

Career Level: Entry-level to mid-level (depending on experience and performance)

Reporting Structure: Reports to the Marketing Manager

Work Arrangement: On-site, full-time (40 hours/week)

Growth Opportunities:

• Potential career progression within the marketing department or other functions
• Opportunities to work on diverse projects and gain experience in various aspects of marketing
• Chance to contribute to Danfoss’s sustainability goals and make a global impact

ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Gurgaon, Haryāna, India

Geographic Context:

• Gurgaon is a major IT and financial hub in India, with a vibrant job market and numerous multinational corporations
• The city offers a mix of urban and suburban living, with various amenities and recreational facilities
• Gurgaon has a tropical wet and dry climate, with hot summers and mild winters

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: The work environment is likely to be dynamic, collaborative, and fast-paced, with a focus on results and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Marketing and digital marketing skills
• Communication and stakeholder management skills
• Problem-solving and analytical thinking
• Cultural fit and alignment with Danfoss’s values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Danfoss’s business and the HVACR industry
• Prepare examples of successful marketing campaigns or projects you’ve worked on

ATS Keywords: Digital Marketing, Branding, Event Management, Communication, Stakeholder Management, Teamwork, Fast Learning, SEO, SEM, Content Marketing, Social Media, Paid Campaigns, Website Analytics, Market Strategy, Lead Generation, Product Promotion

ASSUMPTION: The application process may involve assessments or case studies to evaluate candidates’ skills and problem-solving abilities.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• SEO/SEM tools (e.g., Google Analytics, SEMrush)
• Social media management tools (e.g., Hootsuite, Buffer)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the projects assigned.

👔 Cultural Fit Considerations

Company Values:

• Engineering Tomorrow
• Focus on People
• Create Results
• Act Responsibly

Work Style:

• Collaborative and team-oriented
• Results-driven and innovative
• Focused on sustainability and long-term impact

Self-Assessment Questions:

• How do you align with Danfoss’s core values, particularly ‘Engineering Tomorrow’ and ‘Act Responsibly’?
• How do you approach working collaboratively with diverse teams to achieve common goals?
• How do you stay updated with the latest trends and best practices in digital marketing?

ASSUMPTION: Danfoss places a strong emphasis on cultural fit and values-driven behavior, so candidates should be prepared to demonstrate their alignment with the company’s core values.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced and dynamic work environment
• Working with diverse stakeholders, including internal teams and external partners
• Keeping up with the latest trends and best practices in digital marketing

ASSUMPTION: These challenges can be overcome through strong organizational skills, effective communication, and a proactive approach to learning and development.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position offers a unique opportunity to work in the HVACR industry and contribute to Danfoss’s sustainability goals
• Industry-specific context: The HVACR industry is a niche market with a focus on energy efficiency and sustainability, which aligns well with Danfoss’s core values and business objectives
• Career path comparison: This role can serve as a stepping stone to mid-level or senior marketing positions within Danfoss or other organizations in the HVACR industry

ASSUMPTION: Candidates should consider their long-term career goals and how this role can help them achieve their objectives.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product launch
• Conducting keyword research and optimizing website content for improved search engine rankings
• Managing an email marketing campaign to generate leads and drive event attendance

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role and may vary depending on the specific needs of the business.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to Danfoss’s overall business objectives and sustainability goals?
• What opportunities are there for professional development and growth within the marketing department or other functions?
• How does Danfoss support work-life balance for its employees?
• What is the typical career path for someone in this role, and what are the potential next steps for career progression?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns or projects you’ve worked on
• Follow up with the hiring manager or HR representative within 7 days of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.