Digital Marketing Executive

📌 Core Information

🔹 Job Title: Digital Marketing Executive

🔹 Company: Uniphar Group

🔹 Location: CityWest Office, Dublin, Ireland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Managing the brand's social media channels and content
• Overseeing influencer activity and email marketing
• Contributing to overall digital marketing strategy
• Collaborating with internal teams and external partners
• Generating creative ideas to engage audiences and drive KPIs

ASSUMPTION: This role requires a strong understanding of digital marketing, social media platforms, and consumer trends. The ideal candidate will have experience in planning and executing digital marketing campaigns.

📋 Key Responsibilities

✅ Full ownership of the brand’s social media channels - content calendar, content creation, analysis, and reporting

✅ Manage influencer activity end-to-end

✅ Manage email and SMS marketing

✅ Proficient in creating engaging and compelling content for various channels

✅ Collaborate with internal teams and external partners to produce multimedia content

✅ Ensure all content aligns with brand guidelines and resonates with the target audience

✅ Social campaigns – Creation, monitoring, and analysis of paid and organic campaigns on Facebook, Instagram, and LinkedIn

✅ Manage digital screens window content

✅ Ability to generate creative ideas to engage audiences and potential customers and patients to help drive KPIs

✅ Contribute to overall digital marketing strategy

✅ Copywriting for all digital marketing communications

✅ Support and training for managing store local social media pages

✅ Monthly reporting – KPI pack

✅ Support the Strategic Marketing & Planning Manager where required

✅ Support the Life Pharmacy Territory Managers with digital marketing requests

✅ Prepare updates and present at the weekly WIPs and monthly cross-functional team meetings

✅ Monthly and ad-hoc store visits required

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to work independently.

🎯 Required Qualifications

Education: Third-level qualification in Marketing/Digital Marketing

Experience: Minimum 2 years' experience working in a brand/retail marketing role

Required Skills:

• Proficient in MS Office Suite (Word, Excel, and Powerpoint), Desktop publishing (Photoshop), and Systems tools (Canva, Brandwatch, or similar)
• Experience in social media analytics and other marketing measurement and performance techniques such as Facebook Ads Manager, Google Analytics
• Digital marketing expertise and technical understanding of digital channels
• Photography and video editing skills are desirable
• Full clean driver’s licence and access to own car
• Strong interpersonal and communication skills
• Excellent written and verbal skills
• The ability to plan, organize, and meet deadlines
• A demonstrated track record in planning and executing digital marketing campaigns
• Experienced in paid social media marketing
• Experience in creating and deploying content, end-to-end

Preferred Skills:

• A good understanding of the retail pharmaceutical market

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio showcasing their creative and analytical skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per annum (Based on experience and industry standards)

Benefits:

• Hybrid work arrangement (3 days in-office)
• Opportunities for professional development and growth
• Competitive salary and benefits package

Working Hours: 40 hours per week, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Uniphar Group operates in the pharmaceutical manufacturing industry, with a focus on providing outsourced and specialized services to its clients. The company has a global footprint and a strong presence in Ireland, the UK, the Netherlands, the Nordics, and the USA.

Company Size: Uniphar Group has 1,001-5,000 employees, making it a mid-sized organization with a diverse range of opportunities for career growth and development.

Founded: Uniphar Group was founded in 1981 and has since grown into a diversified healthcare services business with a proud heritage in Ireland.

Company Description:

• Uniphar Group is a rapidly expanding diversified healthcare services business with a global footprint
• The company provides outsourced and specialized services to its clients, leveraging strong relationships with 200+ of the world’s best-known pharma and medtech manufacturers across multiple geographies
• Uniphar Group is organized into three key divisions: Supply Chain & Retail, Medtech, and Pharma

Company Specialties:

• Pharmaceutical manufacturing
• Retail pharmacy
• Medtech
• Pharma services

Company Website: http://www.uniphar.ie

ASSUMPTION: Uniphar Group's diverse range of services and global presence offer candidates the opportunity to work on a variety of projects and gain exposure to different markets and cultures.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in brand or retail marketing.

Reporting Structure: The Digital Marketing Executive will report directly to the Strategic Marketing & Planning Manager and work closely with the Life Pharmacy Territory Managers.

Work Arrangement: This role operates on a hybrid basis, with 3 days in the office and 2 days remote.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion into new markets and divisions within Uniphar Group
• Gaining experience in various aspects of digital marketing and brand management

ASSUMPTION: The hybrid work arrangement and opportunities for professional development make this role an attractive option for candidates seeking a balance between work-life integration and career growth.

🌍 Location & Work Environment

Office Type: The CityWest Office is a modern, professional workspace with a collaborative and supportive environment.

Office Location(s): 4045 Kingswood Road, Citywest Business Park, Dublin D24 V06K, IE

Geographic Context:

• Dublin is the capital and largest city in Ireland, with a vibrant culture and a strong job market
• The CityWest area is a popular business hub with easy access to public transportation and amenities
• Ireland has a favorable work-life balance, with a strong emphasis on personal and professional development

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. The role operates on a hybrid basis, with 3 days in the office and 2 days remote.

ASSUMPTION: The CityWest Office offers a modern and collaborative work environment, with easy access to public transportation and amenities. The hybrid work arrangement provides flexibility and a better work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the Strategic Marketing & Planning Manager
• In-person interview with the Strategic Marketing & Planning Manager and a member of the Life Pharmacy team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Digital marketing expertise and technical skills
• Creativity and problem-solving abilities
• Communication and interpersonal skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your portfolio of digital marketing campaigns and content creation projects
• Prepare examples of your social media analytics and performance metrics
• Research Uniphar Group and the pharmaceutical industry to demonstrate your understanding of the business and market trends

ATS Keywords: Digital Marketing, Social Media Management, Content Creation, Email Marketing, Analytics, Copywriting, Photography, Video Editing, Project Management, Communication, Interpersonal Skills, Creativity, Problem Solving, Collaboration, Technical Skills, Brand Management

ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, creativity, and cultural fit. Applicants should be prepared to discuss their relevant experience and provide examples of their work.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, Powerpoint)
• Desktop publishing (Photoshop)
• Systems tools (Canva, Brandwatch, or similar)
• Social media platforms (Facebook, Instagram, LinkedIn)
• Email marketing tools (Mailchimp, Constant Contact, or similar)
• Analytics tools (Google Analytics, Facebook Ads Manager, or similar)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing. Candidates should be familiar with these tools and able to demonstrate their proficiency in using them.

👔 Cultural Fit Considerations

Company Values:

• Ethics and integrity
• Customer and patient focus
• Entrepreneurial spirit
• Innovation and collaboration
• Strong problem-solving ethos

Work Style:

• Collaborative and supportive environment
• Fast-paced and dynamic
• Focus on personal and professional development

Self-Assessment Questions:

• Do you align with Uniphar Group's company values, particularly ethics and integrity, customer focus, and innovation?
• Are you comfortable working in a fast-paced and dynamic environment, with a focus on personal and professional development?
• Do you have strong interpersonal and communication skills, with the ability to collaborate effectively with internal teams and external partners?

ASSUMPTION: Uniphar Group's company values and work style emphasize ethics, innovation, and collaboration. Candidates should be able to demonstrate their alignment with these values and their ability to work effectively in a collaborative and dynamic environment.

⚠️ Potential Challenges

• Managing multiple social media channels and content calendars simultaneously
• Balancing creative and analytical tasks, requiring strong organizational skills and adaptability
• Working with a diverse range of internal teams and external partners, requiring strong communication and interpersonal skills
• Keeping up with the latest digital marketing trends and tools, requiring continuous learning and development

ASSUMPTION: The Digital Marketing Executive role presents several challenges, including managing multiple channels, balancing creative and analytical tasks, and working with diverse teams. Candidates should be prepared to demonstrate their ability to manage these challenges effectively.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Social Media Manager, with a focus on managing social media channels and content creation
• However, this role also involves email marketing, influencer activity management, and contributing to overall digital marketing strategy
• Career progression in this role could lead to a Senior Digital Marketing Manager or Marketing Manager position

ASSUMPTION: While this role shares similarities with other digital marketing positions, it also offers unique opportunities for growth and development within Uniphar Group's diverse range of services and global presence.

📝 Sample Projects

• Managing a social media campaign for a new product launch, including content creation, influencer partnerships, and analytics
• Developing an email marketing strategy to improve customer engagement and drive sales
• Creating a monthly report on social media performance, including key metrics and insights to inform future strategy

ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities involved in the Digital Marketing Executive role, from creative content creation to analytical reporting and strategy development.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Uniphar Group support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Uniphar Group measure the success of its digital marketing campaigns, and what KPIs are most important?
• What opportunities are there for growth and development within the company, particularly for someone in a digital marketing role?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, as well as assess their fit with the organization's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://uniphar.wd3.myworkdayjobs.com/uniphar_external_careers/job/CityWest-Office/Digital-Marketing-Executive_JR-0000005471
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media analytics and performance metrics, as well as any relevant digital marketing campaigns or projects you've worked on
• Research Uniphar Group and the pharmaceutical industry to demonstrate your understanding of the business and market trends
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.