Digital Marketing Executive

📌 Core Information

🔹 Job Title: Digital Marketing Executive

🔹 Company: Apex Group Ltd

🔹 Location: Mumbai, Turbhe MiDC Road & Pune - Baner

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing the marketing automation platform, Pardot
• Driving lead generation and customer engagement through strategic campaigns
• Collaborating with cross-functional teams to align marketing efforts
• Analyzing campaign performance and making data-driven optimizations

ASSUMPTION: This role requires a balance of technical proficiency in Pardot and strong marketing acumen to drive successful campaigns.

📋 Key Responsibilities

✅ Manage Pardot implementation, including setup, configuration, and integration with various systems

✅ Develop and execute lead generation strategies and campaigns using Pardot

✅ Create, manage, and optimize email marketing campaigns

✅ Build and maintain complex marketing automation workflows in Pardot

✅ Monitor and analyze marketing metrics to identify trends and measure effectiveness

✅ Maintain clean and segmented prospect and customer databases within Pardot

✅ Collaborate with cross-functional teams to align strategies and support campaign execution

ASSUMPTION: This role involves a mix of technical tasks, strategic planning, and cross-functional collaboration to achieve marketing goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of three years working as a Pardot Specialist

Required Skills:

• Proficient in Pardot and Salesforce CRM integration
• Strong knowledge of email marketing, lead generation strategies, and marketing automation concepts
• Analytical mindset with the ability to analyze campaign performance data and generate insights

Preferred Skills:

• Experience with email marketing tools such as SFMC or HubSpot
• Web technology skills: HTML5, CSS3, JavaScript, Bootstrap
• Project management tools: JIRA

ASSUMPTION: Candidates should have a solid foundation in Pardot and marketing principles, with a preference for additional skills in email marketing tools and web technologies.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Based on experience and market standards for mid-senior level marketing roles in Mumbai and Pune)

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on market standards for similar roles in the region, considering the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services - The Apex Group is a global fund administrator and middle office solutions provider, supporting asset managers, allocators, financial institutions, and family offices.

Company Size: 10,001+ employees - As a large organization, Apex offers extensive resources and opportunities for career growth.

Founded: 2003 - The Apex Group has a rich history and established reputation in the financial services industry.

Company Description:

• Single-source financial solutions provider
• Dedicated to driving positive change and supporting client growth
• Invests in innovation and talent to disrupt the industry

Company Specialties:

• Fund administration
• Private equity
• Hedge funds
• Custody and depositary services
• Corporate services and ManCo services
• ESG and middle office services

Company Website: www.apexgroup.com

ASSUMPTION: Apex Group's size and industry position offer applicants a stable and growth-oriented work environment.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers opportunities for career advancement within the marketing department or related fields.

Reporting Structure: Reports directly to the Head of Marketing Transformation, with close collaboration with regional demand marketing managers and other marketing teams.

Work Arrangement: On-site, with potential for hybrid or remote work arrangements based on performance and team needs.

Growth Opportunities:

• Progression to senior marketing roles within the organization
• Expansion into related fields, such as demand generation or marketing operations
• International assignments, as Apex Group has a global presence

ASSUMPTION: This role provides a strong foundation for career growth within the marketing field and the broader financial services industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in Mumbai and Pune

Office Location(s): Mumbai - Turbhe MiDC Road & Pune - Baner

Geographic Context:

• Mumbai: A major financial hub with a vibrant culture and extensive networking opportunities
• Pune: A growing IT and startup hub with a strong focus on education and quality of life

Work Schedule: Standard office hours with flexibility for remote work arrangements

ASSUMPTION: The office locations offer applicants a dynamic work environment with access to industry events and networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager

Key Assessment Areas:

• Pardot and marketing automation skills
• Campaign strategy and planning
• Data analysis and interpretation
• Cross-functional collaboration and communication

Application Tips:

• Highlight relevant Pardot experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for behavioral and technical interview questions focusing on marketing automation and campaign management

ATS Keywords: Pardot, Salesforce CRM, email marketing, lead generation, marketing automation, analytics, database management, collaboration, training

ASSUMPTION: Apex Group's application process focuses on assessing candidates' technical skills and cultural fit within the organization.

🛠️ Tools & Technologies

• Pardot (marketing automation platform)
• Salesforce CRM
• Email marketing tools (e.g., SFMC, HubSpot)
• Web technologies (HTML5, CSS3, JavaScript, Bootstrap)
• Project management tools (e.g., JIRA)

ASSUMPTION: Familiarity with these tools is essential for success in this role, with a focus on Pardot and related marketing technologies.

👔 Cultural Fit Considerations

Company Values:

• Client-centric
• Innovative
• Collaborative
• Empowering

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and making data-driven decisions?
• Do you have a strong client focus and a desire to drive positive change?

ASSUMPTION: Apex Group values candidates who align with their client-centric, innovative, and collaborative culture.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Keeping up with the latest marketing automation trends and best practices
• Collaborating effectively with cross-functional teams in a fast-paced environment
• Adapting to changes in marketing strategies and priorities

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to staying current with industry trends.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on marketing automation and lead generation
• Industry-specific context: Financial services industry with a focus on fund administration and middle office solutions
• Career path comparison: Progression to senior marketing roles or expansion into related fields, such as demand generation or marketing operations

ASSUMPTION: This role offers unique opportunities within the financial services industry, with a focus on marketing automation and lead generation.

📝 Sample Projects

• Developing and executing a Pardot-based lead generation campaign for a new product launch
• Optimizing email marketing campaigns to improve open rates and click-through rates
• Creating and implementing marketing automation workflows to nurture leads and improve customer engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, focusing on Pardot and marketing automation.

❓ Key Questions to Ask During Interview

• How does this role support the company's overall marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development of its marketing team members?
• What are the most challenging aspects of working in this role, and how can I best prepare for them?
• How does the company measure the success of its marketing campaigns, and how can I contribute to improving these metrics?

ASSUMPTION: These interview questions help applicants better understand the role's expectations, company culture, and opportunities for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your Pardot experience and relevant marketing skills
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare for interview questions focusing on your Pardot expertise, marketing strategy, and campaign management
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.