📌 Core Information
🔹 Job Title: Digital Marketing Executive (Paid Media)
🔹 Company: 3M
🔹 Location: Shanghai, China
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing paid search advertising campaigns end-to-end
- Executing targeted ad placements on various platforms
- Collaborating with SEO and other departments for brand alignment
- Optimizing ad performance through data analysis and A/B testing
ASSUMPTION: This role requires a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Multi-Platform Ad Placement and Optimization:
- Manage paid search advertising campaigns, including strategy development, account setup, keyword optimization, bid adjustments, and performance monitoring
- Execute targeted ad placements on streaming media and various platforms, optimizing creatives and strategies based on audience characteristics
- Collaborate with the SEO team to use paid ad data to inform organic search optimization strategies
✅ KOL/Influencer Advertising Collaboration:
- Identify industry-specific KOLs that align with the brand's tone, develop collaboration plans, and monitor ad performance
- Provide creative direction based on KOL content creation characteristics, optimizing ad creatives for localized adaptation
✅ Data Monitoring and Strategy Iteration:
- Track ad performance data in real-time, generate multi-dimensional analysis reports, and propose optimization suggestions
- Adjust ad strategies based on A/B test results, exploring new high-conversion channels or formats
✅ Cross-Department Collaboration:
- Coordinate with marketing, design, and product departments to manage ad creative production and localized adaptation, ensuring alignment with brand communication goals
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree or higher, preferably in Marketing, Advertising, Data Analysis, or related fields.
Experience: Over 3 years of experience in paid advertising, with a preference for those familiar with the manufacturing or B2B industry.
Required Skills:
- Proficient in operating major ad platforms like Baidu Ads, and familiar with SEO tools
- Skilled in using PBI, Excel, and other tools for data modeling and analysis, with the ability to derive strategies from data
- Fluent in English (CET-6 or equivalent), capable of independently managing ad placements and writing reports in English
Preferred Skills:
- Experience with programmatic ads or DSP platforms
- Familiarity with local market trends and consumer behavior
ASSUMPTION: While not explicitly stated, proficiency in Mandarin Chinese is likely beneficial for this role due to its location in Shanghai.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-level marketing roles in Shanghai, the estimated salary range is ¥250,000 - ¥350,000 per year.
Benefits:
- Health insurance and retirement plans
- Employee discounts on 3M products
- Opportunities for professional development and career growth
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM), with flexibility for occasional remote work.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: 3M operates in the industrial machinery manufacturing sector, focusing on innovation and global impact.
Company Size: With over 10,000 employees worldwide, 3M offers a large and diverse work environment.
Founded: Established in 1902, 3M has a long history of innovation and growth.
Company Description:
- 3M is a global science-based company that produces a wide range of products for various industries and consumers
- The company is committed to sustainability and responsible business practices
- 3M fosters a culture of innovation, collaboration, and global career opportunities
Company Specialties:
- Innovation and problem-solving
- Global collaboration and diverse career opportunities
- Sustainable and responsible business practices
Company Website: 3M.com
ASSUMPTION: 3M's global presence and commitment to innovation make it an attractive employer for those seeking international career growth opportunities.
📊 Role Analysis
Career Level: This role is suitable for mid-career marketing professionals seeking to advance their skills in paid media and data-driven marketing strategies.
Reporting Structure: The Digital Marketing Executive (Paid Media) role reports directly to the Marketing Manager or a similar position within the marketing department.
Work Arrangement: This is an on-site position with the possibility of occasional remote work, depending on the company's policies and the employee's needs.
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expansion of skills and expertise in digital marketing and data analysis
- Potential international assignments or relocation opportunities
ASSUMPTION: 3M's large size and global presence offer numerous growth and development opportunities for employees.
🌍 Location & Work Environment
Office Type: 3M's Shanghai office is a modern, collaborative workspace with open-plan seating and dedicated meeting rooms.
Office Location(s): 3M Center, St Paul, MN, USA; Avenida Santa Fe, Cuajimalpa de Morelos, CDMX, Mexico; and other global locations.
Geographic Context:
- Shanghai is a major commercial hub and the most populous city in China
- The city is known for its vibrant culture, rich history, and modern infrastructure
- Shanghai offers a mix of urban and suburban living options, with easy access to public transportation and recreational activities
Work Schedule: Standard office hours with flexibility for occasional remote work, as needed.
ASSUMPTION: Shanghai's dynamic business environment and cultural offerings make it an attractive location for professionals seeking international career growth and personal enrichment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final round interviews with senior leadership or other stakeholders
- Background check and offer extension
Key Assessment Areas:
- Data analysis and problem-solving skills
- Cross-functional collaboration and communication abilities
- Cultural fit and alignment with 3M's values
- Adaptability and resilience in a fast-paced work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your proficiency in English and data analysis tools in your application materials
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
ATS Keywords: Paid Media, Digital Marketing, Ad Optimization, Data Analysis, A/B Testing, Cross-Department Collaboration, Baidu Ads, PBI, Excel, English Proficiency, KOL, Influencer Marketing, SEO Collaboration
ASSUMPTION: Applicants should emphasize their data-driven approach, cross-functional collaboration skills, and cultural fit with 3M's values in their application and interview preparation.
🛠️ Tools & Technologies
- Baidu Ads
- PBI
- Excel
- SEO tools (e.g., SEMrush, Ahrefs)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Global perspective
Work Style:
- Data-driven and analytical
- Cross-functional and collaborative
- Adaptable and resilient in a fast-paced environment
Self-Assessment Questions:
- How do you approach data-driven decision making in your marketing strategies?
- Can you provide an example of a successful cross-functional collaboration project you've led or contributed to?
- How do you stay organized and manage your workload in a fast-paced work environment?
ASSUMPTION: Applicants should assess their fit with 3M's data-driven, collaborative, and global work culture before applying.
⚠️ Potential Challenges
- Managing multiple ad campaigns and platforms simultaneously
- Keeping up with industry trends and best practices in paid media advertising
- Navigating a large, global organization with diverse teams and stakeholders
- Adapting to a fast-paced work environment with tight deadlines and shifting priorities
ASSUMPTION: Applicants should be prepared to manage multiple priorities, work effectively in a large organization, and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other mid-level marketing roles, this position places a stronger emphasis on data analysis and optimization skills
- In the manufacturing or B2B industry, this role requires a deeper understanding of industry-specific trends and customer behaviors
- Career progression in this role may lead to senior marketing positions or international assignments, depending on the company's global structure
ASSUMPTION: Applicants should consider their long-term career goals and how this role aligns with their desired growth trajectory within the industry.
📝 Sample Projects
- Developing and executing a targeted ad campaign for a new product launch, optimizing performance through A/B testing and data analysis
- Collaborating with the SEO team to improve organic search rankings for key brand terms, using paid ad data to inform strategy
- Identifying and partnering with relevant KOLs to expand brand awareness and drive conversions through influencer marketing
ASSUMPTION: Applicants should be prepared to provide specific examples of their marketing experience and achievements during the interview process.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing department currently, and how can this role contribute to addressing them?
- How does this role collaborate with other departments, and what are the key priorities for cross-functional projects in the near future?
- What opportunities exist for professional development and growth within the marketing department and the company as a whole?
- How does 3M support work-life balance for its employees, particularly in a fast-paced role like this one?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their ability to contribute to its success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the 3M careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the interview process by researching 3M's company culture, values, and recent marketing campaigns
- Follow up with the hiring manager or HR representative within one week of your application submission to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
