Digital Marketing Executive

📌 Core Information

🔹 Job Title: Digital Marketing Executive

🔹 Company: Informa Group Plc.

🔹 Location: Istanbul, İstanbul, Turkey

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing digital agencies and ensuring project deadlines are met
• Developing and executing lead generation strategies
• Collaborating with marketing managers to develop and monitor paid strategies
• Improving inbound results and working closely with brand-aligned marketers
• Reporting to the Digital Marketing Manager in the Turkey office

ASSUMPTION: This role requires a well-rounded digital marketer with expertise in managing digital agencies, meeting deadlines, tracking performance, and executing lead generation strategies. The ideal candidate should have experience in B2B marketing or be eager to learn, with a strong grasp of Meta, LinkedIn, and Google Ads.

📋 Key Responsibilities

✅ Manage digital agencies and ensure project deadlines are met

✅ Develop and execute lead generation strategies

✅ Collaborate with marketing managers to develop and monitor paid strategies

✅ Improve inbound results and work closely with brand-aligned marketers

✅ Report to the Digital Marketing Manager in the Turkey office

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration. The ideal candidate will be comfortable working independently and collaboratively within a team.

🎯 Required Qualifications

Education: Formal business/marketing higher education qualification

Experience: Strong experience in digital marketing with a focus on performance tracking and campaign execution

Required Skills:

• Expertise in managing digital agencies and ensuring project deadlines are met
• Experience in B2B marketing or willingness to learn
• In-depth knowledge of Meta, LinkedIn, and Google Ads
• Experience with lead generation strategy development
• Foundational knowledge of SEO and CRO best practices
• Strong coordination skills for working with cross-functional teams
• Advanced Google Analytics skills and basic knowledge of Google Tag Manager (GTM)
• Strong analytical and problem-solving skills
• Excellent project management skills
• Self-motivated with the ability to work both independently and collaboratively within a team

Preferred Skills:

• Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, and Excel
• Excellent verbal and written communication skills in English and in Turkish

ASSUMPTION: The required skills and qualifications are essential for success in this role. While the preferred skills are not required, they would be beneficial for excelling in the position.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between 15,000 - 25,000 TRY per month, based on industry standards for a digital marketing executive with 2-5 years of experience in Istanbul.

Benefits:

• Time out: Take up to four days per year to volunteer, plus a day off for your birthday!
• ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Company funded private medical insurance
• The opportunity to develop your career with bespoke training and learning and on-demand access to thousands of courses on LinkedIn Learning.
• When it’s time for the next step, we encourage and support internal job moves
• Great community: a welcoming culture, our fantastic Walk the World charity day and active colleague run diversity and inclusion networks
• As an international company, the chance to collaborate with teams around the world

Working Hours: This role requires a standard full-time work arrangement, with the possibility of flexible hours and remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The benefits listed are subject to change and may vary based on the company's policies and the employee's location.

📌 Applicant Insights

🔍 Company Context

Industry: Informa Group Plc. operates in the information services industry, focusing on academic and business-to-business markets. They connect people with knowledge to help them learn more, know more, and do more.

Company Size: Informa Group Plc. is a large company with over 10,000 employees worldwide. This size offers opportunities for growth, collaboration, and exposure to diverse markets and industries.

Founded: Informa Group Plc. was founded in 1998 and has since grown into a leading international events, digital services, and academic knowledge business, headquartered in the UK.

Company Description:

• Informa champions specialists working in academic and business-to-business markets
• They connect people with knowledge to help them learn more, know more, and do more
• Informa is a leading international events, digital services, and academic knowledge business, headquartered in the UK

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: https://www.informa.com/

ASSUMPTION: Informa Group Plc. is a large, international company with a diverse range of businesses and specialties. This role is part of the Informa Markets division, which creates global platforms for industries through over 500 large-scale branded and transaction-oriented events in 14 specialist markets.

📊 Role Analysis

Career Level: This role is suitable for a mid-level digital marketing professional with 2-5 years of experience in digital marketing, focusing on performance tracking and campaign execution.

Reporting Structure: The Digital Marketing Executive will report directly to the Digital Marketing Manager in the Turkey office.

Work Arrangement: This role has a hybrid work arrangement, with a mix of on-site and remote work. The specific office location is in Istanbul, Turkey.

Growth Opportunities:

• Informa encourages internal job moves and supports career development through bespoke training and learning opportunities
• The company's international presence offers opportunities to collaborate with teams around the world and gain exposure to diverse markets and industries
• As a large company, Informa provides ample opportunities for growth and advancement within the organization

ASSUMPTION: The growth opportunities for this role are primarily focused on career advancement within the company, as well as the chance to work on diverse projects and collaborate with international teams.

🌍 Location & Work Environment

Office Type: Informa's office in Istanbul, Turkey, is a hybrid work environment, offering a mix of on-site and remote work options.

Office Location(s): The specific office location is in Istanbul, Turkey.

Geographic Context:

• Istanbul is the largest city in Turkey and serves as a major cultural, historical, and economic hub
• The city is known for its vibrant business environment, with a strong focus on industries such as finance, technology, and tourism
• Istanbul offers a mix of modern and historical attractions, with a rich cultural heritage and diverse communities

Work Schedule: The work schedule for this role is a standard full-time arrangement, with the possibility of flexible hours and remote work.

ASSUMPTION: The work environment for this role is a hybrid office setting, offering a mix of on-site and remote work options. The geographic context of Istanbul provides a vibrant business environment with a strong focus on industries relevant to this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and/or team members
• Background check and offer

Key Assessment Areas:

• Digital marketing expertise and experience
• Project management skills
• Communication and collaboration skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Informa's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the role and Informa's business by providing specific examples of how your background and skills make you a strong fit
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills

ATS Keywords: Digital Marketing, Performance Tracking, Campaign Execution, B2B Marketing, Lead Generation, SEO, CRO, Google Analytics, Google Tag Manager, Project Management, Analytical Skills, Communication Skills, Team Coordination, Self-Motivated, MS Office

ASSUMPTION: The application process for this role is likely to involve multiple stages, including an online application submission, phone or video screening, and an in-depth interview with the hiring manager and/or team members. The key assessment areas focus on the candidate's digital marketing expertise, project management skills, communication and collaboration skills, problem-solving and analytical skills, and cultural fit with Informa's values.

🛠️ Tools & Technologies

• Meta (Facebook, Instagram, LinkedIn) Ads
• Google Ads
• Google Analytics
• Google Tag Manager (GTM)
• MS Office (PowerPoint, Word, Excel)
• LinkedIn Learning

ASSUMPTION: The tools and technologies listed are essential for success in this role. The candidate should have a strong grasp of Meta, LinkedIn, and Google Ads, as well as advanced Google Analytics skills and basic knowledge of Google Tag Manager (GTM). Proficiency in MS Office is also required.

👔 Cultural Fit Considerations

Company Values:

• Informa champions specialists working in academic and business-to-business markets
• They connect people with knowledge to help them learn more, know more, and do more
• Informa is a leading international events, digital services, and academic knowledge business, headquartered in the UK

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you have experience managing digital agencies and ensuring project deadlines are met?
• Are you comfortable working both independently and collaboratively within a team?
• Do you have a strong grasp of Meta, LinkedIn, and Google Ads, as well as advanced Google Analytics skills and basic knowledge of Google Tag Manager (GTM)?
• Are you willing to learn and adapt in a fast-paced, dynamic work environment?

ASSUMPTION: Informa Group Plc. values a collaborative and team-oriented work style, with a strong focus on data-driven decision-making and adaptability. The self-assessment questions are designed to help candidates evaluate their fit with the company's values and work style.

⚠️ Potential Challenges

• The role requires a strong understanding of digital marketing trends and best practices, as well as the ability to manage multiple projects simultaneously
• The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members
• The role may require occasional travel to attend industry events or meetings with clients and partners
• The fast-paced nature of the digital marketing industry may present challenges in terms of keeping up with the latest trends and technologies

ASSUMPTION: The potential challenges for this role are primarily related to the fast-paced nature of the digital marketing industry, the hybrid work arrangement, and the requirement to manage multiple projects simultaneously. The ideal candidate will be adaptable, results-focused, and comfortable working in a dynamic, collaborative environment.

📈 Similar Roles Comparison

• This role is similar to other digital marketing executive positions in the industry, with a focus on performance tracking, campaign execution, and lead generation
• However, this role is unique in its focus on the Turkish market and the opportunity to work for a large, international company with a diverse range of businesses and specialties
• Compared to other digital marketing roles, this position offers the opportunity to work on a wide range of projects and collaborate with international teams

ASSUMPTION: While this role shares similarities with other digital marketing executive positions in the industry, it is unique in its focus on the Turkish market and the opportunity to work for a large, international company with a diverse range of businesses and specialties.

📝 Sample Projects

• Developing and executing a lead generation campaign for an upcoming industry event in Turkey
• Managing a digital agency to create and implement a targeted advertising campaign on Meta, LinkedIn, and Google Ads
• Conducting a comprehensive analysis of the company's website performance using Google Analytics and identifying opportunities for improvement

ASSUMPTION: The sample projects listed are designed to provide candidates with a better understanding of the types of tasks and responsibilities they may encounter in this role. The ideal candidate will have experience in similar projects and be able to demonstrate their ability to manage multiple projects simultaneously.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the company's overall digital marketing strategy?
• What opportunities are there for growth and development within the company?
• How does the company support work-life balance for employees in this role?

ASSUMPTION: The key questions to ask during the interview are designed to help candidates better understand the role, the team dynamics, and the company's culture and values. The ideal candidate will be proactive and curious, using the interview as an opportunity to learn more about the position and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
• If selected for an interview, be prepared to discuss your approach to digital marketing and provide specific examples of your experience and achievements in the field
• Follow up with the hiring manager within one week of the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.