Digital Marketing Executive

📌 Core Information

🔹 Job Title: Digital Marketing Executive

🔹 Company: Universal Business Team

🔹 Location: Exeter, England, United Kingdom

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Exeter-based with remote options)

🚀 Job Overview

Key aspects of this role include:

• Owning and executing digital marketing campaigns across PPC, email, and social platforms
• Analyzing performance and user journeys to identify growth opportunities
• Collaborating on content creation and A/B testing to continuously improve results
• Reporting on campaign ROI and key KPIs using tools like Google Analytics and Hotjar
• Working in a fast-paced, friendly, and down-to-earth team culture that values autonomy, flexibility, and results

ASSUMPTION: This role requires a creative and data-driven marketer who is comfortable working independently and collaborating with a team to drive online revenue growth.

📋 Key Responsibilities

✅ Own and execute digital marketing campaigns across PPC, email, and social platforms

✅ Manage and optimize paid media (Google Ads, Meta, LinkedIn)

✅ Analyze performance and user journeys to identify growth opportunities

✅ Drive awareness, engagement, and online sales conversion

✅ Collaborate on content (blogs, landing pages, social posts) and A/B test creatives and campaigns

✅ Report on campaign ROI and key KPIs using Google Analytics (GA4), Hotjar, etc.

ASSUMPTION: While SEO is outsourced, knowledge of and a desire to learn SEO is desired for this role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of hands-on digital marketing experience

Required Skills:

• Strong grasp of PPC and paid social platforms
• Confident using analytics tools to inform decisions
• Creative, results-driven mindset and great communication skills
• Energy, ideas, and a proactive approach to problem-solving

Preferred Skills:

• CRM & automation tools (HubSpot, Mailchimp)
• SEO experience
• Basic design or video editing skills (Canva, Adobe Suite)
• E-commerce or B2B experience

ASSUMPTION: Candidates with experience in e-commerce or B2B, as well as those with CRM and automation tool experience, will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £35k-£40k per year (based on experience and performance)

Benefits:

• 20 days holiday plus bank holidays
• Profit-sharing bonus scheme
• Ongoing training and development

Working Hours: 37.5 hours per week, Monday to Friday, with flexible hybrid working options

ASSUMPTION: The salary range provided is based on industry standards for a Digital Marketing Executive role with 2-5 years of experience in the United Kingdom.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 201-500 employees

Founded: The Universal Business Team (UBT) was founded in 2008 and has since grown to support over 3,000 family businesses across 19 countries.

Company Description:

• UBT is a fast-paced global consulting organization that provides business advisory, coaching, consulting, and training programs to move businesses forward.
• The company also partners with leading brands to leverage group buying power and ensure customers can access products and services at competitive prices.
• UBT invests all profits into a higher purpose – education and charity work, supporting OneSchool Global and the Rapid Relief Team.

Company Specialties:

• Family Business
• Group Buying
• Business Advisory
• Accounting
• Leadership
• Online coaching
• Market Research
• Digital services
• Human Resources
• Recruitment
• Business Culture
• Innovation
• and Technology

Company Website: http://www.universalbusinessteam.com/

ASSUMPTION: UBT's unique value proposition, investing all profits into education and charity work, may attract candidates who are passionate about making a positive impact.

📊 Role Analysis

Career Level: Mid-level, with potential for growth into a Marketing Manager role

Reporting Structure: This role reports directly to the Marketing Manager and works closely with the content and design teams.

Work Arrangement: Hybrid working, with a mix of on-site and remote work from the Exeter office.

Growth Opportunities:

• Progression to a Marketing Manager role as the company grows
• Expanding digital marketing skills and knowledge through on-the-job training and industry events
• Contributing to the development of UBT's digital marketing strategy and roadmap

ASSUMPTION: This role offers significant growth potential for the right candidate, as UBT continues to expand its digital presence and online revenue.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of on-site and remote work

Office Location(s): Exeter, England, United Kingdom

Geographic Context:

• Exeter is a vibrant city in the South West of England, known for its rich history, beautiful cathedral, and vibrant cultural scene.
• The city offers a high quality of life, with easy access to the coast, countryside, and nearby Dartmoor National Park.
• Exeter is well-connected by road, rail, and air, with easy access to London and other major cities.

Work Schedule: Monday to Friday, 37.5 hours per week, with flexible hybrid working options

ASSUMPTION: Candidates who enjoy a mix of on-site collaboration and remote work, and who appreciate the benefits of living in a vibrant city with easy access to the countryside, will thrive in this role and environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• Face-to-face interview with the Marketing Manager and a member of the content team
• Final interview with the Head of Marketing to discuss the role and make a hiring decision

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and problem-solving abilities
• Creativity and innovation
• Communication and collaboration skills
• Alignment with UBT's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Include specific examples of your achievements in digital marketing campaigns, A/B testing, and performance analysis
• Demonstrate your understanding of UBT's business and how your skills and experience make you a strong fit for the role
• Prepare thoughtful questions to ask during the interview process to show your interest in the role and company

ATS Keywords: Digital Marketing, PPC, Email Marketing, Social Media, Analytics, SEO, Content Creation, A/B Testing, Google Ads, Meta, LinkedIn, CRM, Automation Tools, E-commerce, B2B

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant ATS keywords to increase their chances of being shortlisted for the role.

🛠️ Tools & Technologies

• Google Analytics (GA4)
• Hotjar
• Google Ads
• Meta (Facebook Ads)
• LinkedIn Ads
• HubSpot or Mailchimp (for CRM and automation)
• Canva or Adobe Suite (for design and video editing)

ASSUMPTION: Candidates with experience using these tools and technologies will have an advantage in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Results-driven
• Passionate about making a positive impact

Work Style:

• Autonomous and self-motivated
• Creative and strategic thinker
• Strong communicator and collaborator
• Analytical and data-driven
• Adaptable and open to learning new skills

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment where you can work autonomously and take ownership of digital marketing campaigns?
• Are you passionate about driving results and making a positive impact through your work?
• Do you have a creative, data-driven mindset and strong communication skills?

ASSUMPTION: Candidates who can demonstrate a strong fit with UBT's company values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

• Managing multiple digital marketing channels and campaigns simultaneously
• Analyzing and interpreting data to inform decision-making and strategy
• Working in a fast-paced, dynamic environment with changing priorities and deadlines
• Collaborating effectively with remote team members and stakeholders
• Adapting to new tools, technologies, and industry trends as they emerge

ASSUMPTION: Candidates with strong organizational skills, attention to detail, and the ability to manage multiple priorities effectively will be well-equipped to overcome these challenges.

📈 Similar Roles Comparison

• This role differs from other Digital Marketing Executive positions in that it offers significant growth potential and the opportunity to shape UBT's digital marketing strategy from the ground up.
• UBT's focus on investing profits into education and charity work sets it apart from other companies in the business consulting and services industry.
• Career progression in this role could lead to a Marketing Manager position, with the opportunity to grow with the company and shape one's own future role.

ASSUMPTION: Candidates who are seeking a role with significant growth potential and the opportunity to make a positive impact through their work will find this position appealing.

📝 Sample Projects

• Developing and executing a PPC campaign to drive online sales for a new product launch
• Analyzing user journey data to identify opportunities for improving website conversion rates
• Creating and testing social media ad creatives to optimize engagement and click-through rates
• Collaborating with the content team to create blog posts and landing pages that drive organic traffic and conversions

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role, and to demonstrate the breadth of digital marketing skills and knowledge required.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall digital marketing strategy for the company?
• What opportunities are there for professional development and growth within the marketing team?
• How does UBT support work-life balance for its employees?
• What are the most challenging aspects of working in a hybrid environment, and how does the company address them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the team dynamics, and to demonstrate their interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare thoughtful questions to ask during the interview process to show your interest in the role and company
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.