Digital Marketing Executive

📌 Core Information

🔹 Job Title: Digital Marketing Executive

🔹 Company: LUXASIA

🔹 Location: Taguig City, Metro Manila, Philippines

🔹 Job Type: Hybrid (On-site)

🔹 Category: Marketing

🔹 Date Posted: June 27, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (with remote work options)

🚀 Job Overview

Key aspects of this role include:

• Managing performance campaigns across multiple eCommerce platforms
• Collaborating with senior team members and market-level contacts
• Ensuring efficient, high-performing campaigns delivery
• Working with a diverse and dynamic team across Asia Pacific

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple campaigns and markets concurrently. Familiarity with eCommerce ad platforms is essential for success in this position.

📋 Key Responsibilities

✅ Assist in campaign setup and launch across regional eCommerce platforms

✅ Coordinate with local market teams for platform readiness and accurate setup

✅ Monitor campaign performance daily, focusing on conversion-based KPIs

✅ Execute optimizations under guidance to improve campaign efficiency

✅ Flag underperformance or scaling opportunities to the senior team promptly

✅ Compile EOC reports, visualize results, and summarize performance insights

✅ Maintain consistency and accuracy in report formatting for regional alignment

✅ Keep campaign setup trackers, optimization logs, and budget pacing sheets updated

✅ Organize and maintain campaign records in shared folders for audit and review purposes

ASSUMPTION: This role involves a high degree of data analysis and requires strong organizational skills to manage multiple campaigns and markets simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Digital Media, eCommerce, or related field

Experience: 1-2 years of experience in digital performance marketing or eCommerce platforms (internship experience acceptable for entry-level)

Required Skills:

• Familiarity with eCommerce ad platforms (Shopee, Lazada, Tokopedia, etc.)
• Strong analytical skills and comfort working with large data sets (Excel / Google Sheets)
• Attention to detail in campaign setup and tracking accuracy
• Ability to communicate clearly across teams in different countries/markets
• Highly organized, able to manage multiple campaigns and markets concurrently

Preferred Skills:

• Fluency in multiple Asian languages
• Experience with data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role due to the multinational nature of the company and the need to communicate with teams across different countries.

💰 Compensation & Benefits

Salary Range: PHP 35,000 - 45,000 per month (based on industry standards for entry-level digital marketing roles in the Philippines)

Benefits:

• Medical, dental, and vision insurance
• Retirement plan contributions
• Employee discounts on luxury beauty products
• Opportunities for professional growth and development

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level digital marketing roles in the Philippines. Actual compensation may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Luxury beauty and retail

Company Size: 1,001-5,000 employees (mid-sized)

Founded: 1986, with over 35 years of experience in the luxury beauty industry

Company Description:

• LUXASIA is the leading omnichannel brand-builder of Asia Pacific, representing over 100 luxury beauty brands
• Offers integrated brand-building capabilities, including luxury retail, online commerce, consumer marketing & analytics, and supply chain management
• Powered by a diverse and dynamic team of 2,700 talents across 15 markets

Company Specialties:

• Luxury beauty brand management
• Omnichannel retail strategy
• Consumer marketing and analytics
• Supply chain management

Company Website: http://www.luxasia.com/

ASSUMPTION: LUXASIA's extensive experience and diverse team provide a rich environment for professional growth and learning opportunities.

📊 Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth and advancement

Reporting Structure: Reports to the Regional Digital Marketing Manager

Work Arrangement: Hybrid (on-site with remote work options), with flexible work arrangements available

Growth Opportunities:

• Potential to work with a diverse portfolio of luxury beauty brands
• Opportunities to collaborate with cross-functional teams across Asia Pacific
• Possibility to take on more responsibilities and advance within the company

ASSUMPTION: This role offers a unique opportunity to gain experience working with luxury beauty brands and to develop skills in digital marketing and eCommerce.

🌍 Location & Work Environment

Office Type: Modern, luxurious office space in Taguig City, Philippines

Office Location(s): 7/f Net Cube Center 3rd Avenue Corner 30th Street E-square Crescent Park West Bonifacio Global City Taguig, Philippines 1634

Geographic Context:

• Taguig City is a bustling urban area with a mix of commercial and residential developments
• Close proximity to shopping centers, restaurants, and entertainment options
• Easy access to public transportation, including buses, jeepneys, and the MRT

Work Schedule: Standard office hours (8:00 AM - 5:00 PM, Monday - Friday), with flexible work arrangements available

ASSUMPTION: The modern office environment and convenient location provide an enjoyable and productive work setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final interview with the hiring manager or team members

Key Assessment Areas:

• Analytical skills and data interpretation
• Campaign management and optimization
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and skills, particularly in digital marketing and eCommerce
• Tailor your resume and cover letter to emphasize your fit for this specific role
• Prepare for technical assessments or case studies by brushing up on your knowledge of eCommerce platforms and digital marketing strategies

ATS Keywords: Digital Marketing, eCommerce, Campaign Management, Performance Marketing, Analytical Skills, Data Management, Communication, Organization, Optimization, Reporting, Collaboration, Attention to Detail, Market Analysis, Budget Management, Creative Setup, Platform Familiarity

ASSUMPTION: The interview process may include assessments of both technical skills and cultural fit, as well as an evaluation of the candidate's ability to manage multiple campaigns and markets concurrently.

🛠️ Tools & Technologies

• eCommerce platforms: Shopee, Lazada, Tokopedia, etc.
• Data analysis tools: Excel, Google Sheets
• Reporting and visualization tools: Google Data Studio, Tableau, Power BI (optional)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Entrepreneurship
• Speed
• Passion
• Excellence
• Courage
• Transformation

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with a diverse, multinational team?
• Do you possess strong analytical skills and a keen attention to detail?

ASSUMPTION: Candidates who align with LUXASIA's core values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple campaigns and markets concurrently may require strong organizational skills and time management
• Working with a diverse, multinational team may present cultural and communication challenges
• Keeping up with the fast-paced, ever-evolving nature of the digital marketing and eCommerce industries may require continuous learning and adaptation
• Balancing the need for data-driven decision-making with the need for quick, agile campaign optimization may present challenges

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• This role focuses on performance marketing and campaign management, whereas related positions may emphasize other aspects of digital marketing, such as SEO, content marketing, or social media management
• LUXASIA's extensive portfolio of luxury beauty brands provides unique opportunities for growth and learning
• Career paths within LUXASIA may include opportunities to specialize in specific brand management or to transition into other areas of the business, such as retail or supply chain management

ASSUMPTION: Candidates should consider their long-term career goals and how this role may fit into their overall professional development plan.

📝 Sample Projects

• Developing and executing a regional campaign strategy for a new luxury beauty brand launch
• Optimizing campaign performance across multiple eCommerce platforms to maximize ROI
• Analyzing campaign data to identify trends and insights, and using these findings to inform future marketing strategies

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the typical career path for someone in this role?
• How does this role collaborate with other teams within the company, such as retail or supply chain management?
• What opportunities are there for professional growth and development within the company?
• How does LUXASIA support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides an opportunity to assess the company culture and fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare for technical assessments or case studies by brushing up on your knowledge of eCommerce platforms and digital marketing strategies
• Research LUXASIA's company culture and values to demonstrate your fit and alignment
• Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.