Digital Marketing Executive

📌 Core Information

🔹 Job Title: Digital Marketing Executive

🔹 Company: TRA

🔹 Location: Auckland, Auckland, New Zealand

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (with flexibility to work from home)

🚀 Job Overview

Key aspects of this role include:

• Managing B2B performance marketing campaigns and delivering SEO strategy
• Supporting day-to-day marketing operations and executing campaigns
• Optimizing content distribution through digital channels
• Collaborating with a team of experienced marketers for learning and growth

ASSUMPTION: This role requires a balance of creative intuition and analytical rigour, with a focus on executing digital marketing strategies and supporting marketing operations.

📋 Key Responsibilities

✅ Manage B2B performance marketing campaigns and deliver SEO strategy

✅ Support day-to-day marketing operations and execute campaigns

✅ Optimize content distribution through digital channels

✅ Collaborate with the Content Marketing Lead and other team members

✅ Analyze performance metrics and seek opportunities for growth

✅ Support marketing automation and CRM systems

ASSUMPTION: The role may evolve based on the team's needs and the candidate's skills, offering opportunities for growth and learning.

🎯 Required Qualifications

Education: Marketing or communications degree

Experience: 2+ years' work experience executing digital marketing strategies

Required Skills:

• Experience working with social media campaign managers and Google Ads
• Experience working with HubSpot (preferred) or similar CRM system
• Experience using analytics tools such as GA4, Google dashboards, social media dashboards, and PowerBI

Preferred Skills:

• Familiarity with marketing automation and CRM systems
• Experience in a marketing or communications role

ASSUMPTION: Candidates with relevant experience in digital marketing and a passion for learning will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: NZD 65,000 - 85,000 per annum (based on experience and industry standards)

Benefits:

• Health and wellbeing bonus
• Membership in the New Zealand Marketing Association
• Flexible work from home arrangement
• Regular company social events
• Competitive, market-benchmarked salary package
• Day off to volunteer and day off on your birthday

Working Hours: Full-time, 40 hours per week, with flexibility to work from home

ASSUMPTION: The salary range is estimated based on industry standards for digital marketing roles in Auckland, New Zealand.

📌 Applicant Insights

🔍 Company Context

Industry: Market Research

Company Size: 51-200 employees

Founded: 2007

Company Description:

• TRA is an award-winning insights agency with offices across Australia and New Zealand
• They use insights to solve problems and improve people's lives, empowering organizations to put people at the heart of everything they do
• TRA offers a range of services, including market research, data analytics, strategy, design, and customer experience

Company Specialties:

• Market Research
• Data Analytics
• Strategy
• Design
• Customer Experience
• Cultural Strategy
• Ethnography
• Employee Experience
• Qualitative Research
• Quantitative Research
• Brand Tracking

Company Website: theresearchagency.com

ASSUMPTION: TRA's focus on human science and unique combination of skills make it an attractive place for digital marketers looking to grow and learn.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and learning

Reporting Structure: Reports directly to the Content Marketing Lead

Work Arrangement: Hybrid, with flexibility to work from home

Growth Opportunities:

• Learning from experienced marketers in the team
• Expanding knowledge and skills through TRA Academy
• Potential career progression within the marketing team

ASSUMPTION: This role offers significant opportunities for professional development and growth within the marketing team.

🌍 Location & Work Environment

Office Type: Modern office in Britomart, Auckland

Office Location(s): Level 4, 106-108 Quay St, Britomart, Auckland, 1010, NZ

Geographic Context:

• Auckland is New Zealand's largest city, offering a vibrant urban environment with numerous cultural attractions
• The Britomart area is known for its restaurants, cafes, and shopping
• TRA's office is close to public transportation, making it easily accessible

Work Schedule: Full-time, 40 hours per week, with flexibility to work from home

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or video interview with the marketing team
• Final interview with the Marketing Director

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical thinking and problem-solving
• Cultural fit and alignment with TRA's values
• Communication and interpersonal skills

Application Tips:

• Highlight relevant digital marketing experience and achievements
• Tailor your resume and cover letter to emphasize skills and experiences that match the job description
• Prepare examples of successful digital marketing campaigns you've managed
• Research TRA's company culture and values to demonstrate your fit

ATS Keywords: Digital Marketing, B2B Performance Marketing, SEO Strategy, Marketing Automation, CRM Systems, Social Media Campaign Management, Google Ads, Analytics Tools, GA4, Google Dashboards, PowerBI

ASSUMPTION: The application process may vary, but typically involves several stages of interviews to assess the candidate's skills and cultural fit.

🛠️ Tools & Technologies

• HubSpot (preferred) or similar CRM system
• Google Analytics (GA4)
• Google Ads
• Social media dashboards (e.g., Hootsuite, Sprout Social)
• PowerBI

ASSUMPTION: Familiarity with these tools is preferred, but TRA is open to training the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Collaboration
• Creativity
• Clarity

Work Style:

• Curious and open to learning
• Collaborative and team-oriented
• Adaptable and creative
• Analytical and detail-oriented

Self-Assessment Questions:

• How do you stay curious and up-to-date with digital marketing trends?
• Can you provide an example of a time when you collaborated effectively with a team to achieve a marketing goal?
• How do you balance creative intuition with analytical rigour in your marketing approach?

ASSUMPTION: TRA values candidates who are curious, collaborative, and open to learning in a dynamic work environment.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the fast-paced nature of digital marketing
• Balancing creative and analytical aspects of the role
• Adapting to a hybrid work environment and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position offers a unique blend of creative and analytical responsibilities
• TRA's focus on human science and insights-driven approach sets it apart from other market research agencies
• This role provides opportunities for growth and learning within a dynamic marketing team

ASSUMPTION: This role offers a unique combination of responsibilities and growth opportunities compared to similar digital marketing positions.

📝 Sample Projects

• Managing a B2B performance marketing campaign for a new product launch
• Developing and executing an SEO strategy to improve organic traffic for a client's website
• Analyzing campaign performance data to identify trends and optimize marketing efforts

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does TRA support the professional development of its marketing team members?
• Can you describe the team structure and dynamics within the marketing department?
• How does TRA approach work-life balance for its employees?
• What are the most rewarding aspects of working in marketing at TRA?

ASSUMPTION: Asking these questions will help candidates better understand the role, team dynamics, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and skills
• Prepare examples of successful digital marketing campaigns you've managed
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.