Digital Marketing Executive

📌 Core Information

🔹 Job Title: Digital Marketing Executive

🔹 Company: Weekday AI

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Scaling digital presence and improving organic traffic through SEO and content strategy
• Collaborating with cross-functional teams to create targeted content and campaigns
• Working in a fast-paced, tech-driven SaaS environment
• Analyzing performance data to drive decision-making and optimize results

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Conduct comprehensive keyword research and develop SEO strategies to improve organic search rankings and increase website traffic

✅ Optimize website content, landing pages, and blog posts for search engines

✅ Monitor and evaluate SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.

✅ Implement on-page and off-page SEO practices including technical SEO audits, backlink building, and schema markup

✅ Stay current with search engine algorithm updates and best practices in SEO

✅ Develop and manage a content calendar aligned with marketing campaigns and SEO goals

✅ Write, edit, and publish high-quality blog posts, case studies, landing pages, email newsletters, and other content assets tailored to SaaS buyers

✅ Collaborate with internal teams (product, design, sales) to understand user pain points and craft targeted content that addresses them

✅ Assist in creating and executing digital marketing campaigns across owned and earned channels including website, blog, email, and social media

✅ Track and report KPIs such as traffic, engagement, conversion rates, and keyword rankings

✅ Analyze user behavior on landing pages and content pieces to identify improvement areas and A/B test new approaches

✅ Coordinate with external agencies or freelancers for content development, SEO audits, and outreach as required

✅ Provide performance insights and recommend new ideas to improve lead generation and brand visibility

✅ Work closely with the product marketing team to align messaging and ensure content relevance across the buyer journey

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Minimum of 2 years of hands-on experience in digital marketing with a focus on SEO and content marketing, preferably in a SaaS or B2B technology space

Required Skills:

• Proficient in SEO tools (e.g., SEMrush, Ahrefs, Moz), Google Analytics, and CMS platforms like WordPress
• Strong command of written English with attention to detail and storytelling ability
• Understanding of content funnel stages, buyer personas, and inbound marketing principles
• Familiarity with basic HTML/CSS, marketing automation tools, and CRM systems is a plus

Preferred Skills:

• Experience with marketing automation tools (e.g., HubSpot, Marketo)
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the SaaS or B2B technology space will have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 600,000 - 1,200,000 per annum (Based on experience and industry standards for Digital Marketing Executives in Bengaluru)

Benefits:

• Health insurance
• Retirement plans
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time position with standard working hours (Monday - Friday, 9:00 AM - 6:00 PM IST) with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for Digital Marketing Executives in Bengaluru, India.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 11-50 employees (Small to mid-sized company, offering a dynamic and agile work environment)

Founded: 2022 (Relatively new company, backed by Y Combinator and VC funding)

Company Description:

• Weekday AI is a YC-backed recruitment startup curating top jobs from premium YC and VC-backed startups
• Hand-curated jobs by the Weekday team, focusing on quality over quantity
• Weekday AI aims to provide a seamless job search experience for candidates

Company Specialties:

• Recruitment technology
• Job curation
• Startups and VC-backed companies

Company Website: http://jobs.weekday.works

ASSUMPTION: Weekday AI's focus on quality and curation may result in fewer job listings but higher relevance for applicants.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience required)

Reporting Structure: This role reports directly to the Marketing Manager or Head of Marketing

Work Arrangement: On-site with flexibility for remote work (Hybrid work arrangement)

Growth Opportunities:

• Potential career progression to Senior Digital Marketing Executive or Marketing Manager roles
• Opportunities to work on diverse projects and campaigns, gaining broad marketing experience
• Chance to work with a dynamic, growing startup and contribute to its success

ASSUMPTION: This role offers growth opportunities as the company expands and gains traction in the market.

🌍 Location & Work Environment

Office Type: Co-working space or shared office environment

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital city of Karnataka and the Silicon Valley of India, known for its tech industry and startups
• Bengaluru offers a mix of urban and green spaces, with numerous parks and gardens
• Cost of living in Bengaluru is generally lower compared to other major Indian cities

Work Schedule: Standard working hours with flexibility for remote work

ASSUMPTION: The work environment at Weekday AI is likely to be fast-paced, collaborative, and focused on innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final round interview with the Marketing Manager or Head of Marketing

Key Assessment Areas:

• SEO and content strategy knowledge
• Data analysis and interpretation skills
• Creativity and storytelling abilities
• Collaboration and communication skills

Application Tips:

• Highlight relevant SEO and content marketing experience in your resume
• Tailor your cover letter to demonstrate your understanding of Weekday AI's mission and how your skills align with the role
• Prepare for the technical assessment or case study presentation by brushing up on your SEO and content strategy knowledge

ATS Keywords: SEO, content strategy, digital marketing, Google Analytics, SEMrush, Ahrefs, CMS, WordPress, HTML, CSS, marketing automation, CRM, inbound marketing, buyer personas, content funnel stages

ASSUMPTION: The application process at Weekday AI may be competitive due to the company's focus on quality and curation.

🛠️ Tools & Technologies

• SEMrush, Ahrefs, Moz (SEO tools)
• Google Analytics, Google Search Console
• WordPress (CMS)
• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The tools and technologies used in this role may evolve as the company grows and adopts new platforms.

👔 Cultural Fit Considerations

Company Values:

• Quality over quantity
• Curated and hand-picked jobs
• Focus on candidate experience

Work Style:

• Collaborative and dynamic team environment
• Focus on innovation and continuous learning
• Agile and adaptable work culture

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you have a strong attention to detail and a knack for storytelling?

ASSUMPTION: Weekday AI's focus on quality and candidate experience may result in a more selective hiring process and higher expectations for cultural fit.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Keeping up with the latest SEO trends and algorithm updates
• Collaborating effectively with cross-functional teams and external agencies
• Adapting to a dynamic work environment as the company grows and evolves

ASSUMPTION: The potential challenges in this role may be offset by the opportunity to work in a dynamic, growing startup and contribute to its success.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Executive roles, this position may have a stronger focus on SEO and content strategy
• Weekday AI's focus on quality and curation may result in a more selective hiring process and higher expectations for candidates
• Career progression opportunities may be more limited in a smaller company like Weekday AI, but the role offers the chance to work closely with leadership and have a significant impact on the company's growth

ASSUMPTION: The comparison of similar roles may vary depending on the specific company size, industry, and focus.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve organic traffic for a new product launch
• Creating a targeted content campaign to generate leads and drive brand awareness for an upcoming event
• Analyzing user behavior data to optimize landing pages and improve conversion rates

ASSUMPTION: The sample projects provided are intended to give applicants an idea of the types of tasks they may encounter in this role, but the specific projects may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into that strategy?
• How does Weekday AI support the professional development of its employees?
• Can you provide an example of a successful SEO or content marketing campaign that the company has executed?
• How does Weekday AI measure the success of its marketing efforts, and how would this role contribute to those metrics?
• What is the typical career path for someone in this role at Weekday AI?

ASSUMPTION: The key questions to ask during the interview may vary depending on the applicant's specific interests and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Weekday AI's job portal
• Tailor your resume to highlight your SEO and content marketing experience and skills
• Write a compelling cover letter that demonstrates your understanding of Weekday AI's mission and how your skills align with the role
• Prepare for the technical assessment or case study presentation by brushing up on your SEO and content strategy knowledge
• Follow up with the Weekday AI team one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.