Digital Marketing Executive

📌 Core Information

🔹 Job Title: Digital Marketing Executive

🔹 Company: Logisnext UK Ltd

🔹 Location: Thame, Oxfordshire, United Kingdom

🔹 Job Type: On-site (Hybrid considered after probation)

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid considered)

📌 Essential Job Details

🚀 Job Overview

As a Digital Marketing Executive at Logisnext, you'll play a pivotal role in driving brand awareness, engagement, and lead generation through innovative digital marketing strategies. You'll collaborate cross-functionally to ensure marketing initiatives align with business objectives and resonate with our diverse clientele.

• Develop and execute digital marketing strategies to boost brand visibility and engagement
• Create and manage engaging content for website and social media channels
• Assist in the planning, execution, and management of online marketing strategies (SEO/SEM, PPC, email marketing)
• Track and evaluate online performance metrics, refining strategies to boost engagement and conversion rates
• Conduct market research to uncover trends and insights that shape digital marketing strategies

ASSUMPTION: This role requires a proactive self-starter with strong analytical skills and a creative mindset to thrive in a dynamic, collaborative team environment.

📋 Key Responsibilities

✅ Content Creation & Management: Develop and manage engaging content for our website and social media channels, ensuring it aligns with our brand identity and resonates with our target audience.

✅ Online Marketing Strategy: Assist in the planning, execution, and management of captivating online marketing strategies, including SEO/SEM, PPC, and email marketing, to enhance our brand's visibility and drive quality leads.

✅ Performance Tracking & Analysis: Monitor and evaluate online performance metrics, using data-driven insights to refine strategies and boost engagement and conversion rates.

✅ Collaboration & Research: Work closely with the Marketing Manager and sales team to develop marketing materials that embody our brand identity. Conduct in-depth market research to uncover trends and insights that shape our digital marketing strategies.

✅ Social Media Management: Oversee everyday social media activities and engage with our online community to encourage interaction and build brand loyalty.

✅ Email Marketing Campaigns: Assist in the planning, execution, and management of email marketing campaigns, including special promotions and blog posts, to nurture leads and drive conversions.

✅ Industry Trend Analysis: Stay informed about the latest industry trends and best practices in digital marketing, suggesting innovative ideas for ongoing improvements and creative marketing initiatives.

ASSUMPTION: This role requires a strong understanding of digital marketing principles, tools, and techniques, with a proven track record in a similar role, preferably within a B2B context.

🎯 Required Qualifications

Education: A degree or qualification (CIM) in Marketing, Communications, Digital Media, or a related discipline is highly regarded but not strictly required for the right candidate with relevant experience.

Experience: Demonstrated expertise in a digital marketing position, with a minimum of 2-5 years of experience, preferably within a B2B context.

Required Skills:

• In-depth knowledge of digital marketing principles, tools, techniques, and social media marketing
• Proficient in Google Analytics, Google Ads, and various social media advertising platforms
• Exceptional written and verbal communication abilities with a sharp attention to detail
• Strong analytical thinking and problem-solving capabilities
• Able to thrive in a collaborative team environment while managing multiple projects concurrently
• A creative thinker with a genuine enthusiasm for marketing and keeping pace with digital trends

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages (beneficial but not required)

ASSUMPTION: While a degree in marketing or a related field is preferred, we welcome applications from candidates with relevant experience and a strong portfolio demonstrating their digital marketing expertise.

💰 Compensation & Benefits

Salary Range: £34,000 – £36,300 (Based on experience and market rates for digital marketing roles in the Oxfordshire area)

Benefits:

• 25 days holiday (rising to 30 after 5 full years’ service) + Bank Holidays
• Option to buy up to 5 additional holidays every year
• Bonus scheme
• Subsidised gym membership
• Cycle to work scheme
• Contributory pension scheme
• Private health scheme
• Income protection
• Life cover
• Long-term opportunities for personal growth and development

Working Hours: Monday to Friday, from 09:00 to 17:00. Hybrid working may be considered after completing probation.

ASSUMPTION: The salary range provided is based on market research for digital marketing roles in the Oxfordshire area, taking into account the company size and industry standards for similar positions.

📌 Applicant Insights

🔍 Company Context

Industry: Logisnext UK Ltd operates within the manufacturing industry, specializing in materials handling equipment, warehouse solutions, and forklift trucks.

Company Size: With 5,001-10,000 employees globally, Logisnext offers a large, established environment with ample opportunities for growth and collaboration.

Founded: Logisnext was founded in 1958, with its UK subsidiary established in 1969, providing a rich history and strong market presence.

Company Description:

• Logisnext UK Ltd is a wholly-owned subsidiary of Mitsubishi Logisnext Europe, responsible for the supply and support of Mitsubishi Forklift Trucks to end-users.
• The company is committed to providing comprehensive materials handling solutions, with a focus on innovation, quality, and customer satisfaction.
• Logisnext UK Ltd is part of a global network, with access to extensive resources and expertise.

Company Specialties:

• Materials Handling Equipment
• Warehouse Solutions
• Forklift Trucks
• AGV (Automated Guided Vehicles)
• Forklift Truck Service & Maintenance
• Counterbalance Trucks
• Warehouse Trucks
• Warehouse Design & Consultation
• Forklift Truck Parts & Accessories
• Forklift Truck Hire & Rental
• Forklift Fleet Management
• Forklift Truck Battery Solutions
• Cold Store Warehouse Solutions
• Forklift Driver Training
• Forklift Finance & Leasing
• Forklift Purchase & Refurbished Solutions

Company Website: http://www.mitsubishi-forklift.co.uk/

ASSUMPTION: Logisnext UK Ltd's extensive product range and global presence provide a robust platform for digital marketing efforts, with ample opportunities to engage diverse audiences and drive brand awareness.

📊 Role Analysis

Career Level: This role is suitable for digital marketing professionals with 2-5 years of experience, seeking to advance their career in a dynamic, collaborative environment.

Reporting Structure: The Digital Marketing Executive will report directly to the Marketing Manager and work closely with various departments, including sales and product management.

Work Arrangement: This role is on-site, with hybrid working considered after completing probation. The working hours are Monday to Friday, from 09:00 to 17:00.

Growth Opportunities:

• Progression to a Senior Digital Marketing role or a specialist position within the digital marketing team
• Expanding responsibilities and team leadership opportunities as the company grows
• Cross-functional collaboration and learning opportunities within the broader marketing and sales teams

ASSUMPTION: With Logisnext UK Ltd's commitment to growth and development, this role offers ample opportunities for career progression and skill enhancement.

🌍 Location & Work Environment

Office Type: The Logisnext UK Ltd office is a modern, professional environment, with a mix of open-plan and private workspaces.

Office Location(s): Jane Morbey Road, Unit 1, Thame, Oxfordshire OX9 3RR, GB

Geographic Context:

• Thame is a picturesque market town in Oxfordshire, with a strong sense of community and easy access to nearby cities like Oxford and London.
• The area offers a mix of urban and rural living, with ample opportunities for outdoor recreation and cultural experiences.
• Thame is well-connected by road and public transportation, with easy access to major motorways and train stations.

Work Schedule: The working hours for this role are Monday to Friday, from 09:00 to 17:00, with a one-hour lunch break. Hybrid working may be considered after completing probation.

ASSUMPTION: The Logisnext UK Ltd office provides a collaborative, engaging work environment that fosters creativity and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Face-to-face interview with the Marketing Manager and a member of the digital marketing team
• Final interview with the Head of Marketing or another senior stakeholder

Key Assessment Areas:

• Digital marketing knowledge and experience
• Analytical and problem-solving skills
• Communication and collaboration abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills for this role.
• Include specific examples of your achievements in digital marketing campaigns, content creation, and performance analysis.
• Demonstrate your understanding of the manufacturing industry and Logisnext UK Ltd's products and services in your application materials.

ATS Keywords: Digital Marketing, SEO, SEM, PPC, Email Marketing, Content Creation, Social Media Marketing, Google Analytics, Google Ads, Analytical Thinking, Problem-Solving, Collaboration, Market Research, Creative Thinking, Marketing Automation, B2B, Manufacturing, Forklift Trucks, Warehouse Solutions, Materials Handling Equipment

ASSUMPTION: Applicants should focus on demonstrating their digital marketing expertise and relevant industry experience in their application materials to increase their chances of success.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads)
• Email marketing platforms (e.g., Mailchimp, HubSpot, or similar)
• Content management systems (e.g., WordPress, Drupal, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Marketing automation tools (e.g., HubSpot, Marketo, or similar - beneficial but not required)

ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms is essential for success in this role, with opportunities to learn and utilize marketing automation tools as the candidate's skills develop.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: We prioritize our customers' needs and strive to exceed their expectations.
• Innovation: We foster a culture of continuous improvement and embrace new ideas.
• Collaboration: We work together, sharing knowledge and supporting each other's success.
• Integrity: We act with honesty and transparency in all our interactions.

Work Style:

• Dynamic and fast-paced: We operate in a rapidly evolving industry and embrace change.
• Collaborative: We work closely together, sharing knowledge and supporting each other's success.
• Customer-focused: We prioritize our customers' needs and strive to exceed their expectations.

Self-Assessment Questions:

• How do you demonstrate your commitment to customer-centricity in your digital marketing strategies?
• Can you provide an example of a time when you drove innovation in a digital marketing campaign?
• How do you approach collaboration and knowledge-sharing in a team environment?

ASSUMPTION: Applicants should carefully consider Logisnext UK Ltd's company values and work style when preparing their application materials and interview responses to demonstrate a strong cultural fit.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a dynamic, fast-paced environment
• Keeping up with the latest digital marketing trends and best practices in a rapidly evolving industry
• Adapting to a hybrid work arrangement, balancing on-site and remote work effectively
• Navigating a large, established organization with a diverse range of products and services

ASSUMPTION: Applicants should be prepared to address these potential challenges in their application materials and interviews, demonstrating their ability to thrive in a dynamic, collaborative environment.

📈 Similar Roles Comparison

• Unlike some digital marketing roles, this position requires a strong understanding of the manufacturing industry and Logisnext UK Ltd's products and services.
• Compared to other digital marketing roles, this position offers a unique opportunity to drive brand awareness and engagement within a specific, niche industry.
• Career progression in this role may lead to specialist or leadership positions within the digital marketing team, with opportunities to expand responsibilities and influence the company's digital marketing strategy.

ASSUMPTION: Applicants should consider the unique aspects of this role when preparing their application materials and interview responses, highlighting their relevant industry experience and digital marketing expertise.

📝 Sample Projects

• Developing and executing a targeted social media campaign to promote a new product launch, with measurable KPIs and clear ROI
• Conducting market research to identify trends and opportunities in the manufacturing industry, and using those insights to inform digital marketing strategies
• Optimizing website content and structure to improve search engine rankings and drive organic traffic, with a focus on relevant, high-converting keywords

ASSUMPTION: Applicants should provide specific examples of their digital marketing experience and achievements in their application materials, demonstrating their ability to tackle relevant projects and drive results.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing department?
• How does Logisnext UK Ltd support the professional development and growth of its digital marketing team members?
• Can you provide an example of a successful digital marketing campaign at Logisnext UK Ltd, and what made it effective?
• How does Logisnext UK Ltd approach collaboration and knowledge-sharing between departments and teams?
• What are the most significant challenges facing the digital marketing team in the coming months, and how can this role contribute to addressing them?

ASSUMPTION: Applicants should prepare thoughtful, insightful questions that demonstrate their interest in the role and the company, and their commitment to driving digital marketing success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: http://www.mitsubishi-forklift.co.uk/careers/
• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills for this role, including specific examples of your achievements and the impact you've made in previous positions.
• Prepare for your interviews by researching Logisnext UK Ltd's products, services, and industry, and by considering the company's values and work style. Be ready to discuss your approach to digital marketing and your ideas for driving brand awareness, engagement, and lead generation.
• If applicable, prepare a portfolio or examples of your digital marketing work to showcase during your interviews.
• Follow up with the HR department after your interviews to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.