Digital Marketing Executive

📌 Core Information

🔹 Job Title: Digital Marketing Executive

🔹 Company: Accor

🔹 Location: Ţurayf, Al Ḩudūd ash Shamālīyah, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and updating hotel digital content and website
• Coordinating media activities and events
• Creating promotional materials and press releases
• Handling administrative tasks within the marketing communications department

ASSUMPTION: This role requires a balance of creative and administrative skills, with a focus on digital marketing and communication.

📋 Key Responsibilities

✅ Maintain complete knowledge of hotel features, services, and events

✅ Prepare promotional press releases on personalities among guests and associates

✅ Coordinate the production of posters, newsletters, and other printed materials

✅ Direct photographers commissioned to take pictures of VIPs, shows, and events

✅ Monitor and update information and content of hotel's website and digital platforms

✅ Handle administrative requirements of the Marcom department

✅ Work with other departments to coordinate guest lists and invitations

✅ Attend to client/media complaints, requests, and enquiries

✅ Assist with the hosting of media, planned press conferences, and other press activities

✅ Maintain and update media list, press releases, digital photographs/slides library

✅ Analyze and evaluate performance of marketing and promotion campaigns

ASSUMPTION: This role involves a mix of creative, administrative, and customer-facing tasks, with a focus on digital marketing and communication.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing / Communications

Experience: Minimum 1 year of experience in a similar capacity

Required Skills:

• Excellent reading, writing, and oral proficiency in English
• Proficient in MS Excel, Word, & PowerPoint
• Strong communication and interpersonal skills
• Ability to work independently and in a team
• Creativity and problem-solving skills
• Time management and organizational skills

Preferred Skills:

• Experience with CRM software
• Knowledge of SEO and social media marketing
• Fluency in additional languages

ASSUMPTION: While a Bachelor's degree in Marketing or Communications is required, relevant experience and skills are equally important for this role.

💰 Compensation & Benefits

Salary Range: SAR 10,000 - 15,000 per month (Estimated, based on industry standards for entry-level marketing roles in Saudi Arabia)

Benefits:

• Accommodation and meals provided
• Health insurance
• Discounted hotel stays
• Opportunities for career growth and development

Working Hours: Full-time, 40 hours per week, with flexible scheduling based on hotel needs

ASSUMPTION: The provided salary range is an estimate based on industry standards for entry-level marketing roles in Saudi Arabia. Actual compensation may vary based on factors such as experience, performance, and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Accor operates in the hospitality industry, offering a wide range of hotel brands and services worldwide.

Company Size: Accor is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Accor was founded in 1967 and has since grown to become a leading hospitality company.

Company Description:

• Accor is a global hospitality company with a presence in over 110 countries
• Offers a wide range of hotel brands, from luxury to economy
• Committed to responsible hospitality and sustainable practices

Company Specialties:

• Hotel operations and management
• Food and beverage services
• Event planning and catering
• Loyalty programs and customer relationships

Company Website: https://www.group.accor.com

ASSUMPTION: Accor's large size and global presence offer numerous opportunities for career growth and development within the hospitality industry.

📊 Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth based on performance and experience

Reporting Structure: The Digital Marketing Executive will report directly to the Marketing Communications Manager

Work Arrangement: On-site, with flexible scheduling based on hotel needs

Growth Opportunities:

• Progression to senior marketing roles within Accor
• Expansion into other areas of hospitality or related industries
• Development of specialized skills in digital marketing or communication

ASSUMPTION: This role offers opportunities for career growth and development within Accor and the broader hospitality industry.

🌍 Location & Work Environment

Office Type: Hotel-based, with a focus on digital marketing and communication

Office Location(s): Ţurayf, Al Ḩudūd ash Shamālīyah, Saudi Arabia

Geographic Context:

• Ţurayf is located in the Northern Borders Province of Saudi Arabia
• The region offers a mix of urban and rural environments, with a focus on cultural and historical attractions
• Saudi Arabia is experiencing significant growth and development in the hospitality and tourism sectors

Work Schedule: Full-time, with flexible scheduling based on hotel needs

ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a focus on digital marketing and communication within a hotel setting.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Communication and interpersonal skills
• Creativity and problem-solving abilities
• Technical skills in digital marketing and communication
• Cultural fit and alignment with Accor's values

Application Tips:

• Highlight relevant experience and skills in digital marketing and communication
• Tailor your resume and cover letter to the specific requirements of this role
• Prepare examples of your work, such as press releases or social media campaigns
• Research Accor and the hotel industry to demonstrate your knowledge and enthusiasm

ATS Keywords: Digital Marketing, Communication, Content Creation, Event Coordination, Media Relations, Website Management, Analytical Skills, MS Excel, MS Word, MS PowerPoint, Press Release Writing, Customer Service, Team Collaboration, Problem Solving, Creativity, Time Management

ASSUMPTION: The application process for this role is competitive, with a focus on communication and digital marketing skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• SEO tools (e.g., Google Analytics, SEMrush)

ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing and communication industry.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Innovation
• Spirit of Conquest

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and resilient
• Creative and innovative

Self-Assessment Questions:

• How do you align with Accor's core values, particularly 'Respect' and 'Integrity'?
• How do you handle working in a fast-paced, dynamic environment with changing priorities?
• Can you provide an example of a time when you demonstrated creativity and innovation in a marketing or communication project?

ASSUMPTION: Accor values a diverse and inclusive work environment, with a focus on respect, integrity, and collaboration.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with changing priorities
• Managing multiple projects and deadlines simultaneously
• Adapting to a new work culture and team dynamics
• Navigating the complexities of the hospitality industry

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Digital Marketing Executive vs. Marketing Coordinator: Both roles focus on digital marketing and communication, but the Executive role may involve more strategic decision-making and team management
• Industry-specific context: The hospitality industry is unique in its focus on customer experience and personal interactions
• Career path comparison: This role can lead to senior marketing positions within Accor or related industries

ASSUMPTION: This role offers a unique opportunity to gain experience in digital marketing and communication within the hospitality industry.

📝 Sample Projects

• Creating and executing a social media campaign to promote a hotel event or special offer
• Developing and distributing press releases to local and international media outlets
• Analyzing website traffic and user behavior to optimize digital content and improve user experience

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Digital Marketing Executive role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the hotel and Accor?
• What opportunities are there for professional growth and development within Accor?
• How does Accor support work-life balance for its employees?
• What are the most challenging aspects of working in the hospitality industry, and how can this role help me develop skills to overcome them?

ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing and communication
• Prepare examples of your work, such as press releases or social media campaigns, to demonstrate your abilities
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.