Digital Marketing Executive - CML

📌 Core Information

🔹 Job Title: Digital Marketing Executive - CML

🔹 Company: Roche

🔹 Location: Shanghai, Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in executing digital marketing strategy
• Operating and managing digital platforms, channels, and solutions
• Ensuring promotion stability, consistency, and measurability
• Managing user data and external vendors
• Collaborating across teams and functions

ASSUMPTION: This role requires a balance of technical skills in digital marketing and platform operation, as well as strong communication and organizational skills to manage multiple tasks and stakeholders.

📋 Key Responsibilities

✅ Manage promotion content on internal/external platforms, channels, and solutions

✅ Manage webcasting on digital platforms and channels

✅ Maintain digital platforms and channels to ensure promotion capability stability

✅ Manage user and interaction data generated on digital marketing platforms, channels, and solutions

✅ Manage external vendors and agencies to ensure service quality

✅ Communicate and coordinate across teams and functions

✅ Other projects or tasks assigned by the line manager

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring adaptability and strong attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree or above in Marketing, IT, or other appropriate discipline

Experience: 3 years or above working experience in digital marketing, with a preference for healthcare industry and platform operation experience

Required Skills:

• Digital Marketing expertise, with a preference for medicine background
• Experience operating leading digital marketing solutions (e.g., Marketo, WeChat, Mini-program, webinar, website, data hub/SCRM)
• Data processing skills (e.g., Excel, MySQL, Python)
• Good ability in digital innovation, article writing, and aesthetic judgment
• Strong planning, organizing, communication, and cooperation skills
• Proficiency in both oral and written English, MS Office software, and Google Suite

Preferred Skills:

• Experience in the healthcare industry
• Fluency in additional languages

ASSUMPTION: While the role requires specific technical skills, it also values candidates with strong soft skills and a willingness to learn and adapt.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Shanghai typically falls between ¥250,000 - ¥350,000 per year (approximately $38,000 - $53,000 USD). This estimate is based on industry standards for a mid-level marketing role in the region.

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee assistance program

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:30 PM), with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Roche operates in the Biotechnology Research industry, focusing on advancing science to improve people's lives through innovative pharmaceuticals and diagnostics.

Company Size: Roche is a large organization with over 100,000 employees globally, providing ample opportunities for collaboration and growth.

Founded: Roche was founded in 1896 and has since grown into a leading global healthcare company.

Company Description:

• Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people's lives.
• The company is the world's largest biotech company, with differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system.
• Roche is also a leader in in vitro diagnostics and tissue-based cancer diagnostics, as well as a frontrunner in diabetes management.

Company Specialties:

• Biotechnology
• Innovation
• Personalized healthcare
• Great place to work
• Diagnostics
• Pharmaceuticals
• Research
• Healthcare
• Diabetes care
• Genomics
• Healthcare technology
• Big data

Company Website: careers.roche.com

ASSUMPTION: Roche's extensive global presence and commitment to innovation make it an attractive employer for individuals seeking a dynamic and impactful work environment.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital marketing.

Reporting Structure: The Digital Marketing Executive will report directly to the Digital Marketing Manager or Lead.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work or adjusted hours as needed.

Growth Opportunities:

• Progression to a senior role within the digital marketing team
• Expansion into other areas of marketing or related fields within the company
• International assignments or relocation opportunities

ASSUMPTION: The role offers ample opportunities for professional growth and development within the organization.

🌍 Location & Work Environment

Office Type: Roche's Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): The role is based at Roche's Shanghai office, located in the Pudong New Area.

Geographic Context:

• Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment.
• The city is known for its rich history, diverse culture, and modern infrastructure.
• Shanghai offers numerous opportunities for personal and professional growth, as well as a high quality of life.

Work Schedule: The role follows a standard office hours schedule, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The Shanghai office provides a stimulating and engaging work environment, with ample opportunities for collaboration and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with the hiring manager and team members
• Final interview with the department head or HR

Key Assessment Areas:

• Digital marketing expertise and platform operation skills
• Data processing and analytical abilities
• Communication and collaboration skills
• Adaptability and problem-solving skills

Application Tips:

• Highlight relevant digital marketing and platform operation experience in your resume
• Tailor your cover letter to demonstrate your fit for the role and enthusiasm for Roche's mission
• Prepare examples of your digital marketing work or projects to showcase during the interview

ATS Keywords: Digital Marketing, Platform Operation, Data Processing, Communication, Co-ordination, Article Writing, Aesthetic Judgment, Planning, Organizing, MS Office, Google Suite, Marketo, WeChat, Webinar, Website Management, Python

ASSUMPTION: The application process at Roche is thorough and competitive, with a strong focus on assessing candidates' technical skills and cultural fit.

🛠️ Tools & Technologies

• Marketo
• WeChat
• Mini-program
• Webinar
• Website management tools
• Data hub/SCRM
• Excel, MySQL, Python
• MS Office software and Google Suite

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Courage
• Accountability
• Passion
• Collaboration

Work Style:

• Innovative and forward-thinking
• Collaborative and team-oriented
• Adaptable and responsive to change
• Data-driven and analytical

Self-Assessment Questions:

• Do you have a strong commitment to Roche's values and mission?
• Are you comfortable working in a dynamic, fast-paced environment?
• Do you possess strong communication and collaboration skills?
• Are you able to balance creative and analytical tasks effectively?

ASSUMPTION: Roche values candidates who align with their core values and are able to thrive in a collaborative, innovative work environment.

⚠️ Potential Challenges

• Managing multiple tasks and stakeholders simultaneously
• Adapting to a fast-paced, dynamic work environment
• Working with external vendors and agencies to ensure service quality
• Navigating a large, global organization with diverse teams and functions

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on digital marketing and platform operation within the pharmaceuticals and diagnostics industry.
• Industry-specific context: Roche's global presence and commitment to innovation make it an attractive employer for individuals seeking a dynamic and impactful work environment.
• Career path comparison: This role offers opportunities for professional growth and development within the organization, with potential progression to senior roles or expansion into other areas of marketing.

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path when evaluating their fit for the position.

📝 Sample Projects

• Developing and executing a digital marketing campaign for a new pharmaceutical product launch
• Managing user data and analytics to optimize digital marketing strategies and improve ROI
• Collaborating with cross-functional teams to create engaging and informative webinar content

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the digital marketing department?
• How does Roche support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• What opportunities exist for collaboration and knowledge-sharing within Roche's global network?
• How does Roche ensure the quality and consistency of its digital marketing efforts across different regions and platforms?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume to highlight relevant digital marketing and platform operation experience
• Write a compelling cover letter that demonstrates your fit for the role and enthusiasm for Roche's mission
• Prepare examples of your digital marketing work or projects to showcase during the interview
• Follow up with the hiring manager or HR one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.