📌 Core Information
🔹 Job Title: Digital Marketing Executive - CML
🔹 Company: Roche
🔹 Location: Shanghai, China
🔹 Job Type: Full-time
🔹 Category: Digital Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in the execution of digital marketing strategy
- Operating and managing digital platforms, channels, and solutions
- Ensuring promotion stability, consistency, and measurability
- Collaborating with cross-functional teams and external vendors
- Analyzing user data and maintaining digital platforms
ASSUMPTION: This role requires a balance of technical and creative skills, with a focus on digital innovation and data-driven decision making.
📋 Key Responsibilities
✅ Manage promotion content on internal/external platforms, channels, and solutions
✅ Manage webcasting on digital platforms and channels
✅ Maintain digital platforms and channels to ensure promotion capability stability
✅ Manage user and interaction data generated on digital marketing platforms, channels, and solutions
✅ Manage external vendors and agencies to ensure service quality
✅ Communicate and coordinate across teams and functions
✅ Other projects or tasks assigned by the line manager
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis to drive digital marketing success.
🎯 Required Qualifications
Education: Bachelor's degree or above in Marketing, IT, or other appropriate discipline
Experience: 3 years or above working experience in digital marketing, with healthcare industry and platform operation experience preferred
Required Skills:
- Digital Marketing expertise
- Medicine background preferred
- Experience operating leading digital marketing solutions (e.g., Marketo, WeChat, Mini-program, webinar, website, data hub/SCRM)
- Data processing skills (excel, MySQL, Python, etc.)
- Good ability in digital innovation, article writing, and aesthetic judgment
- Planning & Organizing; Good at communication and cooperation
- Proficiency in both oral and written English
- Good at MS Office software and Google Suite
Preferred Skills:
- Experience in the healthcare industry
- Fluency in Mandarin Chinese
ASSUMPTION: Candidates with a strong background in digital marketing, data analysis, and relevant industry experience are preferred.
💰 Compensation & Benefits
Salary Range: Based on industry standards for digital marketing roles in Shanghai, the estimated salary range for this position is ¥250,000 - ¥400,000 per year. This estimate takes into account the candidate's experience level and the company's size and industry.
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance programs
- On-site cafeteria and fitness center
- Training and development opportunities
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Overtime may be required based on project demands.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 10,001+ employees
Founded: 1896
Company Description:
- Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives.
- The company is the world’s largest biotech company, with differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system.
- Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.
Company Specialties:
- biotechnology
- innovation
- personalized healthcare
- diagnostics
- pharmaceuticals
- research
- healthcare
- personalised healthcare
- diabetes care
- genomics
- healthcare technology
- big data
- and Science
Company Website: http://www.roche.com/
ASSUMPTION: Roche's extensive global presence and broad range of products and services offer numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Digital Marketing Lead/Manager and may have supervisory responsibilities for junior team members.
Work Arrangement: On-site, full-time position with standard office hours and occasional overtime as needed.
Growth Opportunities:
- Progression to a senior digital marketing role or management position
- Expansion of responsibilities within the digital marketing team
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
ASSUMPTION: This role provides a strong foundation for career growth within the digital marketing field, with opportunities to develop both technical and leadership skills.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Shanghai, China
Geographic Context:
- Shanghai is a major commercial and financial hub in China, with a vibrant international community
- The office is located in the Pudong New Area, offering easy access to public transportation and amenities
- The city offers a mix of traditional Chinese culture and modern urban living
Work Schedule: Standard office hours with occasional overtime as needed. The role may require flexibility to accommodate project deadlines and global team collaboration.
ASSUMPTION: Shanghai offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Data analysis and problem-solving skills
- Communication and collaboration abilities
- Cultural fit and alignment with Roche's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Roche's business and the digital marketing landscape
- Prepare examples of your digital marketing projects or campaigns and be ready to discuss them in the interview
- Show enthusiasm for the role and the company, and ask thoughtful questions about the team and the company's goals
ATS Keywords: Digital Marketing, Platform Operation, Data Processing, Communication, Co-ordination, Content Management, Webcasting, User Data Management, Vendor Management, Article Writing, Aesthetic Judgment, Planning, Organizing, MS Office, Google Suite, English Proficiency
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position.
🛠️ Tools & Technologies
- Marketo
- WeChat
- Mini-program
- Webinar
- Website
- Data hub/SCRM
- Excel
- MySQL
- Python
- MS Office Suite
- Google Suite
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Empowerment
- Collaboration
- Innovation
- Patient focus
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you embody Roche's values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a project or plan?
- How do you approach learning new tools or technologies to improve your work?
ASSUMPTION: Candidates who demonstrate a strong fit with Roche's values and work style will be more likely to succeed in this role and contribute to the team's success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with cross-functional teams and external vendors to ensure consistent messaging and branding
- Adapting to changes in digital marketing trends and technologies
- Navigating a large, global organization with diverse teams and cultures
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Coordinator, but with a stronger focus on data analysis and platform management
- In the healthcare industry, digital marketing roles often require a strong understanding of regulatory and compliance issues
- Career progression in digital marketing can lead to roles such as Digital Marketing Manager, Senior Digital Marketing Specialist, or Digital Marketing Strategist
ASSUMPTION: Candidates should research similar roles and the digital marketing landscape to better understand the requirements and opportunities for growth in this field.
📝 Sample Projects
- Developing and executing a digital marketing campaign to launch a new product
- Analyzing user data to optimize website design and functionality
- Managing external vendors to ensure consistent branding and messaging across digital platforms
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing department?
- How does this role contribute to Roche's overall business strategy and goals?
- What opportunities are there for professional development and growth within the digital marketing team?
- How does Roche support work-life balance for its employees?
- Can you provide an example of a successful digital marketing campaign at Roche, and what made it successful?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://roche.wd3.myworkdayjobs.com/roche-ext/job/Shanghai/Digital-Marketing-Executive---CML_202505-113180
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your digital marketing projects or campaigns and be ready to discuss them in the interview
- Show enthusiasm for the role and the company, and ask thoughtful questions about the team and the company's goals
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
