Digital Marketing Executive (Contract)

📌 Core Information

🔹 Job Title: Digital Marketing Executive (Contract)

🔹 Company: Penguin Random House Australia Pty Ltd

🔹 Location: North Sydney, New South Wales, Australia

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Not specified (On-site)

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Executing comprehensive digital marketing campaigns across various platforms.
• Analyzing campaign performance and providing actionable insights.
• Collaborating with other teams to produce cohesive digital strategies.
• Engaging innovative marketing techniques to expand audience reach.

ASSUMPTION: This role will involve significant collaboration with multiple departments, given the need for holistic campaigns and cross-functional team work.

📋 Key Responsibilities

✅ Develop, implement, and manage digital marketing campaigns across Google Network Ads, Meta Ads, TikTok, and other platforms.

✅ Monitor and analyze campaign performance, provide regular reports and insights.

✅ Use data-driven approaches to refine campaigns and identify promotional opportunities.

✅ Manage budgets and resources to maximize ROI.

✅ Conduct keyword research and audience targeting to ensure effective reach.

✅ Focus on innovative audience engagement and new release publishing.

✅ Collaborate with internal teams and external partners to enhance campaigns.

✅ Suggest local content stories to drive brand awareness.

ASSUMPTION: The candidate will likely need to be adaptable and proactive, given the fast-paced nature of digital marketing and the focus on new and non-traditional audiences.

🎯 Required Qualifications

Education: Not specified

Experience: Proven experience in managing digital ad campaigns.

Required Skills:

• Experience with Google Network Ads and Meta Ads.
• Strong understanding of digital marketing principles.
• Excellent analytical and decision-making skills.
• Creative ability to develop engaging ad content.

Preferred Skills:

• Experience with TikTok and programmatic advertising.
• Familiarity with emerging digital marketing trends.

ASSUMPTION: Educational qualifications are not explicitly stated; it is assumed that proven relevant experience may substitute for formal education credentials.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Potential for creative work environment.
• Opportunities for industry networking and development.
• Growth potential within a leading publishing company.

Working Hours: 40 hours per week

ASSUMPTION: Compensation details are not provided, but working in a leading company like Penguin Random House may offer competitive salaries and benefits typical of the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Book and Periodical Publishing

Company Size: 1,001-5,000 employees

Founded: Not Specified

Company Description:

• Leading trade book publisher with diverse local and international authors.
• Focus on delivering high-quality books with speed and reliability.
• A strong commitment to creativity, service, and excellence.

Company Specialties:

• Publishing
• Marketing
• Author Partnerships

Company Website: http://www.dk.com/

ASSUMPTION: The company emphasizes diversity and inclusion as part of its core values, suggesting a supportive and varied work environment.

📊 Role Analysis

Career Level: Mid-level, ideal for professionals with some relevant experience seeking growth.

Reporting Structure: Likely reporting to senior marketing or digital strategy managers.

Work Arrangement: On-site, possibly providing opportunities for hands-on collaboration.

Growth Opportunities:

• Experience in high-level campaign management.
• Building broad industry networks.
• Development of advanced digital marketing skills.

ASSUMPTION: The contract nature suggests the potential for project-specific work, with possible extensions based on performance and business needs.

🌍 Location & Work Environment

Office Type: Corporate office setting with creative workspaces.

Office Location(s): North Sydney, New South Wales

Geographic Context:

• Proximity to Sydney's digital and creative industry hubs.
• Convenience of access to public transportation and urban amenities.
• Collaboration with teams both locally and potentially internationally.

Work Schedule: Standard business hours, typically 9 AM – 5 PM, Monday to Friday.

ASSUMPTION: The dynamic location may facilitate networking opportunities within the publishing and marketing sectors.

💼 Interview & Application Insights

Typical Process:

• Initial application with cover letter and resume.
• Screening interview with HR or recruiting team.
• Technical or skills-based interview with hiring manager.

Key Assessment Areas:

• Technical competence in digital marketing platforms.
• Creative problem-solving and innovative thinking.
• Ability to collaborate effectively with diverse teams.

Application Tips:

• Highlight specific campaign successes in your cover letter.
• Demonstrate an understanding of Penguin Random House's market and audience.
• Showcase a proactive attitude towards learning and adaptation.

ATS Keywords: Digital Marketing, Google Ads, Meta Ads, Analytics, Campaign Management

ASSUMPTION: While the company may use an ATS, human review of applications will focus heavily on demonstrating capability and experience related to digital marketing.

🛠️ Tools & Technologies

• Google Network Ads
• Meta Ads (Facebook & Instagram)
• Google Analytics
• TikTok

ASSUMPTION: Experience with additional programmatic platforms and emerging marketing technologies would likely be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Diversity and inclusion
• Creativity and innovation
• Commitment to service and excellence

Work Style:

• Collaborative and team-focused
• Innovative and open to fresh ideas
• Fast-paced and detail-oriented

Self-Assessment Questions:

• How do you approach problem-solving in a creative environment?
• What strategies do you use to manage multiple campaigns?
• How do you stay current with digital marketing trends?

ASSUMPTION: An openness to diverse perspectives and creative approaches will be critical for success and fit within the company culture.

⚠️ Potential Challenges

• Adapting quickly to new platforms and technologies.
• Balancing multiple high-priority campaigns simultaneously.
• Innovating within brand guidelines and company strategies.
• Collaborating effectively in a cross-functional team setting.

ASSUMPTION: The contract position may require rapid integration into existing teams and processes, demanding flexibility and resilience.

📈 Similar Roles Comparison

• Opportunities in other major publishers may vary, particularly in digital scope.
• The role at Penguin Random House offers a potentially unmatched chance to work with a leading global brand.
• Other roles may not provide the same emphasis on creative audience engagement.

ASSUMPTION: Comparing similar roles should include consideration of company culture, team dynamics, and growth potential specific to Penguin Random House.

📝 Sample Projects

• Managing a digital campaign for a major book launch.
• Creating a multi-platform digital strategy to engage new audiences.
• Designing a data-driven campaign to enhance ongoing reader engagement.

ASSUMPTION: Projects will likely span both traditional and innovative marketing channels, aligning with the company's diverse catalog.

❓ Key Questions to Ask During Interview

• What initiatives are underway to innovate digital marketing strategies?
• How is team collaboration structured among marketing and editorial teams?
• What opportunities exist for contract extensions or permanent roles?
• How does the company support professional growth and learning?
• What are the main challenges this department is currently facing?

ASSUMPTION: Insightful questions during the interview can demonstrate genuine interest and proactive thinking about the role and its contributions to the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's career page.
• Include a detailed cover letter outlining your suitability.
• Ensure your resume highlights relevant digital marketing experience.
• Prepare for potential virtual interview processes.
• Follow up with a thank you note post-interview.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.