Digital Marketing Executive

📌 Core Information

🔹 Job Title: Digital Marketing Executive

🔹 Company: Bjak

🔹 Location: Petaling Jaya, Selangor, Malaysia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 28, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing advertising campaigns across multiple digital platforms
• Monitoring ad performance and KPIs to ensure campaigns meet performance objectives
• Conducting A/B testing to improve campaign results
• Collaborating with design and content teams to create high-performing ad creatives and copy
• Analyzing campaign data to generate actionable insights and create performance reports

ASSUMPTION: This role requires a data-driven and detail-oriented individual with expertise in handling advertising operations to maximize campaign performance and return on investment (ROI). The ideal candidate will have strong analytical skills, a deep understanding of platform-specific advertising tools, and a passion for delivering measurable results.

📋 Key Responsibilities

✅ Plan, execute, and optimize advertising campaigns across platforms such as Facebook Ads, Google Ads, TikTok Ads, and other relevant channels

✅ Monitor ad performance and KPIs (CTR, CPC, CPA, ROAS, etc.) to ensure campaigns meet performance objectives

✅ Conduct A/B testing on ad creatives, audiences, and bidding strategies to identify best practices and improve results

✅ Collaborate with the design and content teams to develop high-performing ad creatives and copy

✅ Analyze campaign data to generate actionable insights and create regular performance reports for stakeholders

✅ Stay up-to-date with platform updates, trends, and best practices to ensure campaigns leverage the latest features and strategies

✅ Conduct audience research and segmentation to target the right demographics effectively

✅ Manage advertising budgets, ensuring efficient allocation to achieve the highest ROI

✅ Troubleshoot and resolve technical issues related to advertising platforms and campaigns

✅ Collaborate with external vendors or agencies when needed to execute large-scale campaigns or specialized initiatives

ASSUMPTION: The role involves a high level of autonomy and requires strong organizational skills to handle multiple campaigns and deadlines simultaneously. Exceptional attention to detail and problem-solving skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field

Experience: Proven experience in digital advertising operations or similar roles, with a track record of managing successful ad campaigns

Required Skills:

• Proficiency in advertising platforms, including Facebook Business Manager, Google Ads, TikTok Ads Manager, and analytics tools like Google Analytics
• Strong analytical skills and experience working with large datasets to derive insights
• Excellent understanding of ad formats, targeting options, and optimization techniques on various platforms
• Familiarity with tracking tools and conversion tracking setup (e.g., UTM tags, pixels, Google Tag Manager)
• Strong organizational skills with the ability to handle multiple campaigns and deadlines simultaneously
• Exceptional attention to detail and problem-solving skills

Preferred Skills:

• Knowledge of programmatic advertising and retargeting strategies
• Certification in Google Ads, Facebook Blueprint, or similar

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have strong communication skills, both written and verbal, to effectively collaborate with various teams and stakeholders. Additionally, proficiency in the English language is expected for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between RM 5,000 and RM 8,000 per month, based on industry standards for mid-level digital marketing executives in Malaysia with 2-5 years of experience.

Benefits:

• Casual work attire
• International work environment and flat organization
• Strong learning and development plans for career growth
• Fast-moving, challenging, and unique business problems
• Team culture - highly practical and results-oriented

Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 6:00 PM. Flexible working arrangements may be available based on team and project requirements.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation. The benefits listed are based on the company's description and may be subject to change or additional terms and conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Bjak operates in the Software Development industry, focusing on fintech solutions to improve financial inclusion.

Company Size: Bjak is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.

Founded: Bjak was founded in 2019, making it a relatively young and innovative company in the fintech space.

Company Description:

• Bjak is a technology company focused on making financial services transparent, efficient, and inclusive.
• The company develops new and innovative platforms and services globally, such as simplifying and digitizing comprehensive life and medical insurance supported by AI agents.
• Bjak is the largest insurance platform in Southeast Asia, with a mission to develop technology-based solutions to improve financial inclusion.

Company Specialties:

• Fintech

Company Website: https://bjak.my/

ASSUMPTION: Bjak's focus on innovation and technology makes it an attractive employer for candidates seeking to work in a fast-paced and dynamic environment. The company's commitment to financial inclusion also provides a sense of purpose for employees.

📊 Role Analysis

Career Level: This role is at the mid-level (2-5 years) career stage, requiring a balance of experience and growth potential.

Reporting Structure: The Digital Marketing Executive will report directly to the Marketing Manager and collaborate with various teams, including design, content, and external vendors or agencies.

Work Arrangement: This is an on-site position, with the possibility of flexible working arrangements based on team and project requirements.

Growth Opportunities:

• As Bjak continues to grow and expand its services, there may be opportunities for the Digital Marketing Executive to take on more responsibilities or explore new roles within the company.
• The company's flat organizational structure may provide opportunities for employees to work closely with senior leadership and gain valuable experience.

ASSUMPTION: The Digital Marketing Executive role offers opportunities for career growth and development within Bjak's dynamic and innovative environment.

🌍 Location & Work Environment

Office Type: Bjak's office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): Petaling Jaya, Selangor, Malaysia

Geographic Context:

• Petaling Jaya is a bustling city in the state of Selangor, Malaysia, with a mix of urban and suburban areas.
• The city offers a variety of amenities, including shopping centers, restaurants, and entertainment options.
• Petaling Jaya is well-connected by public transportation, making it easily accessible from other parts of the Klang Valley.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexible working arrangements available based on team and project requirements.

ASSUMPTION: The work environment at Bjak's Petaling Jaya office is collaborative, dynamic, and innovative, with a strong focus on results and practical solutions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Advertising platform proficiency
• Analytical skills and data-driven decision-making
• Problem-solving and troubleshooting abilities
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience and achievements in digital advertising operations
• Demonstrate a strong understanding of advertising platforms and KPIs
• Showcase problem-solving skills and attention to detail through examples
• Tailor your resume and cover letter to emphasize your fit for the role and company culture

ATS Keywords: Digital Marketing, Advertising Operations, Campaign Management, A/B Testing, Google Ads, Facebook Ads, TikTok Ads, Analytics Tools, Problem Solving

ASSUMPTION: The application process at Bjak is competitive, and candidates should emphasize their relevant experience and skills to increase their chances of success.

🛠️ Tools & Technologies

• Facebook Business Manager
• Google Ads
• TikTok Ads Manager
• Google Analytics
• Google Tag Manager
• UTM tags
• Pixels

ASSUMPTION: The tools and technologies listed are essential for the Digital Marketing Executive role and may be expanded upon based on the candidate's expertise and the company's evolving needs.

👔 Cultural Fit Considerations

Company Values:

• Practical and results-oriented
• Fast-moving and innovative
• Collaborative and international work environment

Work Style:

• Data-driven and analytical
• Problem-solving and detail-oriented
• Collaborative and team-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with large datasets and deriving insights from them?
• Do you enjoy collaborating with various teams to achieve common goals?

ASSUMPTION: Candidates who are a strong cultural fit for Bjak will be practical, results-oriented, and comfortable working in a fast-paced, collaborative environment. They will also be data-driven, detail-oriented, and strong problem solvers.

⚠️ Potential Challenges

• The role may require working on multiple campaigns simultaneously, which can be challenging and time-consuming
• The fast-paced nature of the company may present challenges in keeping up with the latest trends and best practices in digital advertising
• The role may require occasional collaboration with external vendors or agencies, which can present unique challenges in communication and project management
• The competitive nature of the fintech industry may present challenges in standing out and driving results

ASSUMPTION: While the Digital Marketing Executive role at Bjak presents numerous opportunities for growth and success, it also comes with its own set of challenges that candidates should be prepared to face.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a stronger emphasis on advertising operations and campaign management
• In the fintech industry, this role may require a deeper understanding of financial services and their unique marketing challenges
• Career-wise, this role can lead to opportunities in senior marketing positions, such as Marketing Manager or Head of Marketing, within Bjak or other fintech companies

ASSUMPTION: When comparing this role to similar positions in the industry, candidates should consider the unique aspects of the Digital Marketing Executive role at Bjak and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a successful advertising campaign for a new insurance product launch
• Optimizing ad performance across multiple platforms to improve ROI by 20% within three months
• Conducting A/B testing on ad creatives and bidding strategies to identify best practices and improve campaign results

ASSUMPTION: The sample projects listed are intended to provide candidates with an idea of the types of initiatives they may work on in the Digital Marketing Executive role at Bjak. The actual projects may vary based on the company's needs and the candidate's expertise.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• What are the most significant challenges facing the marketing department currently, and how can this role help address them?
• How does Bjak support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What is the company's approach to work-life balance, and how does it support employees in maintaining it?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous advertising campaigns and their results to showcase your expertise
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.