📌 Core Information
🔹 Job Title: Digital Marketing Executive
🔹 Company: Royal London Group
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: 1st May 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Supporting the digital marketing team in website and social media content management
- Focusing on BAU website content and social media post setup
- Providing general administrative support to the team
- Working in a hybrid environment, with 3 days in the office
- Joining a leading asset management company with a strong focus on responsible investment
ASSUMPTION: This role is ideal for an entry-level candidate looking to gain hands-on experience in digital marketing within the asset management industry.
📋 Key Responsibilities
✅ Website content creation and management:
- Assist in building engaging content for the website, social media, and email campaigns
- Build weekly blog and article pages to showcase thought leadership, podcast, video, and webinar content
- Perform ad hoc web page content updates
- Upload PDF documents to various websites and manage the relevant taxonomy
✅ Email marketing:
- Build marketing emails using existing templates
✅ Social media management:
- Create social media cards
- Set up and schedule social posts in Hootsuite
✅ Analytics:
- Monitor and analyze website and social media performance
ASSUMPTION: The role may evolve to include more responsibilities based on the candidate's skills and the team's needs.
🎯 Required Qualifications
Education: A degree in Marketing, Communications, Business, or a related field is desirable but not required
Experience: No formal experience required, but a good understanding of digital marketing concepts and tools is essential
Required Skills:
- Excellent understanding of digital marketing concepts and tools
- Familiarity with social media platforms and content management systems
- Strong attention to detail and accuracy
- Excellent administrative skills, including mailbox management and activity logging
- Competence in following established processes
Preferred Skills:
- Proficiency in any foreign language
ASSUMPTION: The ideal candidate will have a strong academic background in a relevant field and a genuine interest in digital marketing and asset management.
💰 Compensation & Benefits
Salary Range: £25,000 - £30,000 per annum (based on industry standards for entry-level digital marketing roles in London)
Benefits:
- 28 days annual leave in addition to bank holidays
- Up to 14% employer matching pension scheme
- Private medical insurance
Working Hours: Full-time (37.5 hours per week), with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level digital marketing roles in London. The actual salary may vary based on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Asset Management
Company Size: Medium (201-500 employees)
Founded: 1988
Company Description:
- Royal London Asset Management (RLAM) is one of the UK's leading fund management companies
- Part of the Royal London Group, RLAM works with a wide range of clients across the globe to achieve their investment goals
- The company has a long-standing commitment to responsible investment and acts as responsible stewards of their clients' capital
Company Specialties:
- Asset management
- Investment management
- Pension fund management
Company Website: www.rlam.com/uk
ASSUMPTION: Royal London Asset Management is a well-established company with a strong reputation in the asset management industry. Working here offers an excellent opportunity for career growth and development.
📊 Role Analysis
Career Level: Entry-level (0-2 years of experience)
Reporting Structure: The Digital Marketing Executive will report directly to the Head of Digital Marketing
Work Arrangement: Hybrid (3 days in the office, 2 days remote)
Growth Opportunities:
- On-the-job training and development opportunities
- Potential career progression within the digital marketing team or wider RLAM
- Exposure to various aspects of digital marketing and asset management
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to progress within the digital marketing team or across RLAM.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central London
Office Location(s): 80 Fenchurch Street, London, EC3M 4BY, United Kingdom
Geographic Context:
- London is a major global city with a vibrant cultural scene and excellent job opportunities
- The City of London is a major financial hub, making it an ideal location for an asset management company
- London offers a high cost of living but also high earning potential
Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements
ASSUMPTION: Working in London offers numerous benefits, including exposure to a diverse range of industries and cultures, as well as excellent networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the hiring manager
- Final interview with the digital marketing team
Key Assessment Areas:
- Digital marketing knowledge and skills
- Attention to detail and accuracy
- Administrative skills and experience
- Cultural fit with the digital marketing team and RLAM
Application Tips:
- Tailor your resume to highlight relevant digital marketing skills and experiences
- Prepare examples of your previous work, such as social media campaigns or website content you've created
- Research RLAM and the asset management industry to demonstrate your enthusiasm and understanding
ATS Keywords: Digital Marketing, Content Management, Social Media, Email Marketing, Analytics, Asset Management, Investment Management, Financial Services
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing skills, attention to detail, and cultural fit with the digital marketing team and RLAM.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
- Email marketing tools (e.g., Mailchimp, Campaign Monitor)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is desirable but not always required. The ideal candidate will be eager to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Empowered: Encouraging employees to take ownership and responsibility for their work
- Trustworthy: Building trust through open communication, honesty, and integrity
- Collaborate: Fostering a culture of teamwork and collaboration
- Achieve: Setting and working towards ambitious goals
Work Style:
- Collaborative and supportive team environment
- Focus on continuous learning and development
- Encouraging work-life balance
Self-Assessment Questions:
- How do you align with the company's values, particularly 'Empowered' and 'Trustworthy'?
- How comfortable are you working in a hybrid environment, balancing remote work and office collaboration?
- How do you approach learning new tools and technologies in a fast-paced digital marketing role?
ASSUMPTION: The ideal candidate will be someone who shares RLAM's values, thrives in a collaborative work environment, and is eager to learn and adapt in a dynamic digital marketing role.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced digital marketing environment
- Adapting to changes in priorities and workflows as the team's needs evolve
- Balancing remote work and office collaboration effectively
- Developing a strong understanding of the asset management industry and RLAM's unique approach to responsible investment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and development.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on BAU website content management and support for the digital marketing team
- Unlike other digital marketing roles, this position offers exposure to the asset management industry and responsible investment practices
- Career progression may involve moving into more specialized digital marketing roles or exploring opportunities within RLAM
ASSUMPTION: This role offers a unique blend of digital marketing and asset management experience, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and implementing a social media content calendar to increase engagement and reach
- Creating and optimizing landing pages to improve conversion rates and SEO performance
- Analyzing website traffic and user behavior to inform content strategy and improve user experience
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Digital Marketing Executive may undertake in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader digital marketing team and RLAM's overall strategy?
- What opportunities are there for professional development and growth within the digital marketing team or RLAM?
- How does RLAM support work-life balance for its employees?
- What are the most rewarding aspects of working in digital marketing at RLAM?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant digital marketing skills and experiences
- Prepare examples of your previous work, such as social media campaigns or website content you've created
- Research RLAM and the asset management industry to demonstrate your enthusiasm and understanding
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
