📌 Core Information
🔹 Job Title: Digital Marketing Executive - Digital Team
🔹 Company: Penguin Random House Australia
🔹 Location: North Sydney, NSW 2060, Australia
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 30, 2025
🔹 Experience Level: Entry-level to Mid-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative digital marketing campaigns
- Managing and updating the PRH Australia website and eDMs
- Analyzing campaign performance and reporting outcomes
- Collaborating with cross-functional teams to create engaging content
- Identifying new opportunities to connect with readers and grow the eDM database
ASSUMPTION: This role requires a strong focus on digital marketing principles and a creative mindset to drive reader engagement and grow the brand.
📋 Key Responsibilities
✅ Sending messages to support ongoing marketing campaigns via email and the web
✅ Identifying opportunities to create and produce original content for readers
✅ Overseeing day-to-day updates of the PRH Australia website and eDMs
✅ Reporting on website content and eDM outcomes, and identifying new opportunities to connect with readers
✅ Evaluating campaigns and distributing results to the marketing and publicity team
✅ Maintaining a focus on finding new and non-traditional book audiences and growing the eDM database
✅ Working with the wider team to ensure cohesive and holistic campaigns are produced
✅ Collaborating with other marketing and publicity teams, and publishing, sales, and product teams to create compelling copy
✅ Suggesting local content stories to help drive Penguin's brand awareness
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong project management skills to handle multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience in digital marketing, email marketing, or a related role (0-2 years)
Required Skills:
- Proven experience with email marketing platforms (Klaviyo experience a plus)
- Experience working with Content Management Systems
- Strong understanding of digital marketing principles, including audience segmentation and performance tracking
- Excellent analytical skills with the ability to interpret data and make informed decisions
- Creative mindset with the ability to develop engaging and effective content
- Strong project management skills with the ability to handle multiple campaigns simultaneously
- Excellent communication and collaboration skills to work effectively with cross-functional teams
Preferred Skills:
- Experience with Adobe Creative Suite or similar design tools
- Knowledge of the publishing industry
ASSUMPTION: While a degree in Marketing or Communications is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: AUD 60,000 - 75,000 per annum (Based on industry standards for entry-level to mid-level digital marketing roles in Australia)
Benefits:
- Competitive salary and benefits package
- Opportunities for professional development and growth
- Creative and collaborative work environment
- Discounted books and merchandise
Working Hours: Full-time, Monday to Friday, with some flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Australia. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Penguin Random House is the world's largest trade book publisher, with a diverse range of local and international authors and titles across various genres and platforms.
Company Size: Penguin Random House Australia has around 400 employees, providing a medium-sized company environment with opportunities for growth and collaboration.
Founded: Penguin Random House was founded in 1935 (Penguin) and 1927 (Random House), with the Australian division established in 1939.
Company Description:
- Penguin Random House is committed to publishing a diverse range of voices and bringing the best books to readers worldwide.
- The company focuses on speed and reliability in distributing books across Australia and New Zealand.
- Penguin Random House Australia is dedicated to providing a workplace that values diversity and inclusion across all levels of the business.
Company Specialties:
- Trade book publishing
- Digital marketing and distribution
- Global brand management
- Reader engagement and community building
Company Website: https://www.penguin.com.au/ and https://www.penguin.co.nz/
ASSUMPTION: Penguin Random House Australia is a well-established publisher with a strong global presence and a commitment to diversity and inclusion.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the marketing department, offering opportunities for growth and career progression within the publishing industry.
Reporting Structure: The Digital Marketing Executive reports directly to the Digital Marketing Manager and works closely with various marketing, publicity, publishing, sales, and product teams.
Work Arrangement: This is an on-site role based in North Sydney, with some flexibility for occasional remote work.
Growth Opportunities:
- Progression to Senior Digital Marketing Executive or similar roles within the marketing department
- Expansion into other areas of the business, such as publishing, editorial, or sales
- Opportunities to work on high-profile campaigns and collaborate with international teams
ASSUMPTION: This role offers a strong foundation in digital marketing and the opportunity to work on a wide range of campaigns, providing a well-rounded skillset for future career growth.
🌍 Location & Work Environment
Office Type: Penguin Random House Australia's North Sydney office is a modern, collaborative workspace with a creative and dynamic atmosphere.
Office Location(s): 1450 Broadway, New York, NY 10018, USA (Global Headquarters) and One Embassy Gardens, 8 Viaduct Gardens, London, SW11 7BW, UK (European Headquarters)
Geographic Context:
- North Sydney is a vibrant, multicultural suburb located on the northern shore of Sydney Harbour, offering a mix of urban and beachside living.
- The office is conveniently located near public transportation, shopping, and dining options.
- Sydney is Australia's largest city and a major global hub for finance, technology, and culture.
Work Schedule: Full-time, Monday to Friday, with some flexibility for occasional remote work
ASSUMPTION: The North Sydney office provides a dynamic and engaging work environment, with opportunities to collaborate with international teams and work on global campaigns.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Digital Marketing Manager and a member of the marketing team
- Final interview with the Head of Marketing or a senior member of the leadership team
Key Assessment Areas:
- Digital marketing skills and experience
- Creativity and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include specific examples of digital marketing campaigns you've worked on and the outcomes achieved
- Demonstrate your understanding of the publishing industry and Penguin Random House's brand
- Prepare questions to ask the interviewer about the role, team, or company to showcase your interest and engagement
ATS Keywords: Digital Marketing, Email Marketing, Content Management Systems, Audience Segmentation, Performance Tracking, Analytical Skills, Creative Mindset, Project Management, Collaboration Skills
ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on digital marketing skills, creativity, and cultural fit.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Klaviyo)
- Content Management Systems (e.g., WordPress, Adobe Experience Manager)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Design tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Diversity, equity, and inclusion
- Customer focus and reader-centric approach
- Integrity and accountability
Work Style:
- Creative and dynamic
- Collaborative and team-oriented
- Fast-paced and adaptable
- Data-driven and analytical
- Customer-focused and reader-centric
Self-Assessment Questions:
- How do you approach identifying new and non-traditional book audiences?
- Can you provide an example of a successful digital marketing campaign you've worked on, and how you measured its performance?
- How do you stay current with industry trends and emerging technologies in digital marketing?
ASSUMPTION: Penguin Random House Australia values candidates who are creative, collaborative, and adaptable, with a strong commitment to diversity, equity, and inclusion.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong project management skills
- Keeping up with industry trends and emerging technologies in digital marketing
- Balancing creative and analytical tasks, requiring a versatile skillset
- Working in a fast-paced, dynamic environment that may require occasional overtime or flexible hours
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and a commitment to personal and professional growth.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position offers a unique focus on the publishing industry and reader engagement
- Unlike other marketing roles, this position requires a strong understanding of digital marketing principles and a creative mindset
- Career progression in this role may lead to opportunities in publishing, editorial, or sales, providing a diverse range of career paths
ASSUMPTION: This role offers a unique blend of creative and analytical tasks, with a strong focus on reader engagement and brand awareness.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to promote a new book release
- Creating and implementing a social media strategy to increase brand awareness and engagement
- Analyzing website traffic and user behavior to optimize content and improve user experience
ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities required for this role, showcasing the candidate's skills and experience in digital marketing.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does this role collaborate with other marketing and publicity teams, and what opportunities are there for cross-functional projects?
- What are the most important qualities and skills for success in this role, according to the team?
- How does this role contribute to Penguin Random House's overall brand strategy and reader engagement efforts?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates the candidate's interest and engagement with the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the job listing
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the interview by researching the company, the role, and the industry, and practicing common interview questions
- Follow up with the hiring manager or HR department within one week of the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
