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Digital Marketing Executive - Digital Team

2019
Full-time
On-site
Australia
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Executive - Digital Team

πŸ”Ή Company: Penguin Random House Australia

πŸ”Ή Location: North Sydney, NSW 2060, Australia

πŸ”Ή Job Type: On-site, Full-time

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: May 30, 2025

πŸ”Ή Experience Level: Entry-level to Mid-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing innovative digital marketing campaigns
  • Managing and updating the PRH Australia website and eDMs
  • Analyzing campaign performance and reporting outcomes
  • Collaborating with cross-functional teams to create engaging content
  • Identifying new opportunities to connect with readers and grow the eDM database

ASSUMPTION: This role requires a strong focus on digital marketing principles and a creative mindset to drive reader engagement and grow the brand.

πŸ“‹ Key Responsibilities

βœ… Sending messages to support ongoing marketing campaigns via email and the web

βœ… Identifying opportunities to create and produce original content for readers

βœ… Overseeing day-to-day updates of the PRH Australia website and eDMs

βœ… Reporting on website content and eDM outcomes, and identifying new opportunities to connect with readers

βœ… Evaluating campaigns and distributing results to the marketing and publicity team

βœ… Maintaining a focus on finding new and non-traditional book audiences and growing the eDM database

βœ… Working with the wider team to ensure cohesive and holistic campaigns are produced

βœ… Collaborating with other marketing and publicity teams, and publishing, sales, and product teams to create compelling copy

βœ… Suggesting local content stories to help drive Penguin's brand awareness

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong project management skills to handle multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience in digital marketing, email marketing, or a related role (0-2 years)

Required Skills:

  • Proven experience with email marketing platforms (Klaviyo experience a plus)
  • Experience working with Content Management Systems
  • Strong understanding of digital marketing principles, including audience segmentation and performance tracking
  • Excellent analytical skills with the ability to interpret data and make informed decisions
  • Creative mindset with the ability to develop engaging and effective content
  • Strong project management skills with the ability to handle multiple campaigns simultaneously
  • Excellent communication and collaboration skills to work effectively with cross-functional teams

Preferred Skills:

  • Experience with Adobe Creative Suite or similar design tools
  • Knowledge of the publishing industry

ASSUMPTION: While a degree in Marketing or Communications is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

πŸ’° Compensation & Benefits

Salary Range: AUD 60,000 - 75,000 per annum (Based on industry standards for entry-level to mid-level digital marketing roles in Australia)

Benefits:

  • Competitive salary and benefits package
  • Opportunities for professional development and growth
  • Creative and collaborative work environment
  • Discounted books and merchandise

Working Hours: Full-time, Monday to Friday, with some flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Australia. The actual salary may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Penguin Random House is the world's largest trade book publisher, with a diverse range of local and international authors and titles across various genres and platforms.

Company Size: Penguin Random House Australia has around 400 employees, providing a medium-sized company environment with opportunities for growth and collaboration.

Founded: Penguin Random House was founded in 1935 (Penguin) and 1927 (Random House), with the Australian division established in 1939.

Company Description:

  • Penguin Random House is committed to publishing a diverse range of voices and bringing the best books to readers worldwide.
  • The company focuses on speed and reliability in distributing books across Australia and New Zealand.
  • Penguin Random House Australia is dedicated to providing a workplace that values diversity and inclusion across all levels of the business.

Company Specialties:

  • Trade book publishing
  • Digital marketing and distribution
  • Global brand management
  • Reader engagement and community building

Company Website: https://www.penguin.com.au/ and https://www.penguin.co.nz/

ASSUMPTION: Penguin Random House Australia is a well-established publisher with a strong global presence and a commitment to diversity and inclusion.

πŸ“Š Role Analysis

Career Level: This role is an entry-level to mid-level position within the marketing department, offering opportunities for growth and career progression within the publishing industry.

Reporting Structure: The Digital Marketing Executive reports directly to the Digital Marketing Manager and works closely with various marketing, publicity, publishing, sales, and product teams.

Work Arrangement: This is an on-site role based in North Sydney, with some flexibility for occasional remote work.

Growth Opportunities:

  • Progression to Senior Digital Marketing Executive or similar roles within the marketing department
  • Expansion into other areas of the business, such as publishing, editorial, or sales
  • Opportunities to work on high-profile campaigns and collaborate with international teams

ASSUMPTION: This role offers a strong foundation in digital marketing and the opportunity to work on a wide range of campaigns, providing a well-rounded skillset for future career growth.

🌍 Location & Work Environment

Office Type: Penguin Random House Australia's North Sydney office is a modern, collaborative workspace with a creative and dynamic atmosphere.

Office Location(s): 1450 Broadway, New York, NY 10018, USA (Global Headquarters) and One Embassy Gardens, 8 Viaduct Gardens, London, SW11 7BW, UK (European Headquarters)

Geographic Context:

  • North Sydney is a vibrant, multicultural suburb located on the northern shore of Sydney Harbour, offering a mix of urban and beachside living.
  • The office is conveniently located near public transportation, shopping, and dining options.
  • Sydney is Australia's largest city and a major global hub for finance, technology, and culture.

Work Schedule: Full-time, Monday to Friday, with some flexibility for occasional remote work

ASSUMPTION: The North Sydney office provides a dynamic and engaging work environment, with opportunities to collaborate with international teams and work on global campaigns.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interview with the Digital Marketing Manager and a member of the marketing team
  • Final interview with the Head of Marketing or a senior member of the leadership team

Key Assessment Areas:

  • Digital marketing skills and experience
  • Creativity and strategic thinking
  • Analytical skills and data-driven decision-making
  • Communication and collaboration skills
  • Alignment with company values and culture

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Include specific examples of digital marketing campaigns you've worked on and the outcomes achieved
  • Demonstrate your understanding of the publishing industry and Penguin Random House's brand
  • Prepare questions to ask the interviewer about the role, team, or company to showcase your interest and engagement

ATS Keywords: Digital Marketing, Email Marketing, Content Management Systems, Audience Segmentation, Performance Tracking, Analytical Skills, Creative Mindset, Project Management, Collaboration Skills

ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on digital marketing skills, creativity, and cultural fit.

πŸ› οΈ Tools & Technologies

  • Email marketing platforms (e.g., Klaviyo)
  • Content Management Systems (e.g., WordPress, Adobe Experience Manager)
  • Analytics tools (e.g., Google Analytics, Adobe Analytics)
  • Design tools (e.g., Adobe Creative Suite, Canva)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity and innovation
  • Collaboration and teamwork
  • Diversity, equity, and inclusion
  • Customer focus and reader-centric approach
  • Integrity and accountability

Work Style:

  • Creative and dynamic
  • Collaborative and team-oriented
  • Fast-paced and adaptable
  • Data-driven and analytical
  • Customer-focused and reader-centric

Self-Assessment Questions:

  • How do you approach identifying new and non-traditional book audiences?
  • Can you provide an example of a successful digital marketing campaign you've worked on, and how you measured its performance?
  • How do you stay current with industry trends and emerging technologies in digital marketing?

ASSUMPTION: Penguin Random House Australia values candidates who are creative, collaborative, and adaptable, with a strong commitment to diversity, equity, and inclusion.

⚠️ Potential Challenges

  • Managing multiple campaigns simultaneously, requiring strong project management skills
  • Keeping up with industry trends and emerging technologies in digital marketing
  • Balancing creative and analytical tasks, requiring a versatile skillset
  • Working in a fast-paced, dynamic environment that may require occasional overtime or flexible hours

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and a commitment to personal and professional growth.

πŸ“ˆ Similar Roles Comparison

  • Compared to other digital marketing roles, this position offers a unique focus on the publishing industry and reader engagement
  • Unlike other marketing roles, this position requires a strong understanding of digital marketing principles and a creative mindset
  • Career progression in this role may lead to opportunities in publishing, editorial, or sales, providing a diverse range of career paths

ASSUMPTION: This role offers a unique blend of creative and analytical tasks, with a strong focus on reader engagement and brand awareness.

πŸ“ Sample Projects

  • Developing and executing a targeted email marketing campaign to promote a new book release
  • Creating and implementing a social media strategy to increase brand awareness and engagement
  • Analyzing website traffic and user behavior to optimize content and improve user experience

ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities required for this role, showcasing the candidate's skills and experience in digital marketing.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
  • How does this role collaborate with other marketing and publicity teams, and what opportunities are there for cross-functional projects?
  • What are the most important qualities and skills for success in this role, according to the team?
  • How does this role contribute to Penguin Random House's overall brand strategy and reader engagement efforts?
  • What opportunities are there for professional development and growth within the marketing department and the company as a whole?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates the candidate's interest and engagement with the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the job listing
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare for the interview by researching the company, the role, and the industry, and practicing common interview questions
  • Follow up with the hiring manager or HR department within one week of the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.