📌 Core Information
🔹 Job Title: Digital Marketing Executive F/H
🔹 Company: Voyage Privé
🔹 Location: Aix-en-Provence, Provence-Alpes-Côte d’Azur, France
🔹 Job Type: Full-time
🔹 Category: Travel Arrangements
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing local marketing strategies
- Managing CRM campaigns and selecting content for newsletters and push notifications
- Conducting A/B tests and preparing communications using CRM tools
- Analyzing campaign performance and generating reports
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Developing and implementing local marketing strategies based on data analysis and market trends
✅ Selecting content for newsletters and push notifications, ensuring adherence to editorial and brand guidelines
✅ Conducting A/B tests on newsletters and push notifications to optimize performance
✅ Preparing communications using CRM tools and generating performance reports
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple tasks and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 2-3 years of experience in CRM campaign management, with a focus on data analysis and marketing strategy
Required Skills:
- Proven experience in CRM campaign management
- Excellent analytical skills and data-driven mindset
- Strong communication skills, both written and verbal
- Ability to manage time and prioritize tasks effectively
- Problem-solving skills and creativity
- Fluency in French and English
Preferred Skills:
- Experience with Adobe Campaign or similar tools
- Knowledge of the travel industry
ASSUMPTION: While not explicitly stated, a background in digital marketing and familiarity with CRM tools are essential for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on market standards for mid-level marketing roles in the travel industry in France)
Benefits:
- Remote work options (2 days per week)
- Access to a gym on-site
- Discounts on travel with Voyage Privé
- Team events and activities
Working Hours: Full-time (40 hours per week), with flexible hours and the option to concentrate remote work into one week every quarter
ASSUMPTION: The salary range is estimated based on market standards for mid-level marketing roles in the travel industry in France. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements, with a focus on luxury and exclusive travel packages
Company Size: Medium (201-500 employees), offering a dynamic and collaborative work environment
Founded: 2006, with a strong track record of growth and success in the European market
Company Description:
- Leading European provider of flash sales for luxury travel
- Offers exclusive deals on high-end resorts, hotels, cruises, and tours
- Committed to sustainability and social responsibility, with initiatives such as the Ecole des XV and Les Tremplins
Company Specialties:
- Exclusive travel packages
- World-class resorts & hotels
- Luxury cruises
- Flash sales
- Operator tours
Company Website: http://www.people-voyage-prive.com
ASSUMPTION: Voyage Privé is a well-established company with a strong brand and a reputation for excellence in the luxury travel market.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: Reports directly to the Country Manager France within the Sales department
Work Arrangement: Hybrid, with 3 days on-site and 2 days remote per week, plus the option to concentrate remote work into one week every quarter
Growth Opportunities:
- Potential advancement to a senior marketing role or management position
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on cross-functional projects and collaborate with other departments
ASSUMPTION: This role offers strong potential for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, eco-responsible campus with access to a gym and other amenities
Office Location(s): 330 Rue Pascal Duverger, 13090 Aix-en-Provence, France
Geographic Context:
- Aix-en-Provence is a vibrant city in the south of France, known for its cultural attractions and natural beauty
- The region offers a high quality of life, with a mild climate, rich history, and diverse cultural scene
- The office is located on a modern campus with easy access to public transportation and nearby amenities
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to concentrate remote work into one week every quarter
ASSUMPTION: The work environment at Voyage Privé is collaborative and dynamic, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and/or team members
- Background check and reference verification
Key Assessment Areas:
- Marketing and CRM campaign management skills
- Data analysis and interpretation
- Communication and presentation skills
- Problem-solving and creativity
Application Tips:
- Highlight relevant experience and achievements in CRM campaign management and data analysis
- Tailor your resume and cover letter to emphasize your fit with the required skills and company culture
- Prepare examples of successful marketing campaigns or projects you have led
- Research the company and industry to demonstrate your understanding of Voyage Privé's business model and market position
ATS Keywords: CRM campaign management, data analysis, marketing strategy, A/B testing, newsletter content, push notification content, performance reporting, Adobe Campaign
ASSUMPTION: The application process at Voyage Privé is competitive, and applicants should be prepared to demonstrate their qualifications and fit with the company culture.
🛠️ Tools & Technologies
- Adobe Campaign or similar CRM tools
- Data analysis and visualization tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with CRM tools and data analysis software is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Simplicité (Simplicity)
- Ambition (Ambition)
- Exigence (Excellence)
- Adaptabilité (Adaptability)
- Solidarité (Solidarity)
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Focused on innovation and continuous improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment?
- Are you comfortable working with data and using it to inform marketing strategies?
- Do you have strong communication skills and the ability to present complex information clearly and concisely?
ASSUMPTION: Voyage Privé values candidates who are adaptable, collaborative, and data-driven, with a strong focus on innovation and continuous improvement.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Working with large datasets and complex analytics tools
- Adapting to changes in market trends and consumer behavior
- Collaborating effectively with cross-functional teams
ASSUMPTION: This role presents both opportunities and challenges, requiring strong organizational skills, adaptability, and a data-driven mindset.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on data analysis and CRM campaign management
- In the travel industry, Voyage Privé is known for its luxury offerings and exclusive deals, which may require a unique approach to marketing and customer acquisition
- Career progression in this role may follow a similar path to other marketing roles, with opportunities for advancement to senior or management positions
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on data-driven decision making and the unique nature of Voyage Privé's business model set it apart.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to increase engagement with a specific customer segment
- Conducting A/B tests on newsletter content to optimize open rates and click-through rates
- Analyzing campaign performance data to identify trends and make data-driven recommendations for future campaigns
ASSUMPTION: These sample projects illustrate the data-driven and analytical nature of the role, as well as the importance of effective communication and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Voyage Privé support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Voyage Privé approach sustainability and social responsibility in its business practices?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These questions demonstrate your interest in the role and company culture, as well as your commitment to understanding the challenges and opportunities that come with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on CRM campaign management, data analysis, and marketing strategy
- Prepare examples of successful marketing campaigns or projects you have led, emphasizing your ability to work with data and drive results
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
