📌 Core Information
🔹 Job Title: Digital Marketing Executive
🔹 Company: Relais & Châteaux
🔹 Location: Kenmare Old, Co. Kerry, Ireland
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving sales, marketing, media, and social media promotions for the hotel
- Leading digital marketing initiatives and managing advertising campaigns
- Optimizing website content for SEO and enhancing digital visibility
- Managing customer databases and implementing CRM strategies
ASSUMPTION: This role requires a strong background in digital marketing and a proven track record of success in driving brand awareness and engagement.
📋 Key Responsibilities
✅ Lead the execution of dynamic paid advertising campaigns across platforms such as Facebook Ads, Google Ads, and PPC
✅ Boost event registrations and elevate brand awareness through targeted advertising and SEO strategies
✅ Analyze campaign performance and leverage data insights to continuously improve results
✅ Manage customer databases and facilitate effective audience segmentation and personalized marketing
✅ Utilize CRM tools to track customer interactions, enhance engagement, and implement automation that enriches the customer journey and boosts retention
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: A Diploma or Degree in Marketing/Digital Marketing
Experience: 1-2 years in a digital marketing role, preferably within a 5-star hotel Sales & Marketing department or in an event management and digital marketing context
Required Skills:
- Proven experience in digital marketing and advertising campaigns
- Strong analytical skills and data-driven mindset
- Excellent communication and interpersonal skills
- Fluency in English, both spoken and written
Preferred Skills:
- Experience with CRM tools and automation
- Knowledge of SEO best practices
- Familiarity with the hospitality industry
ASSUMPTION: Candidates with relevant experience and a passion for the hospitality industry are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per annum (Based on industry standards for a Digital Marketing Executive with 1-2 years of experience in Ireland)
Benefits:
- Opportunities for progression within the company
- Working in a prestigious hotel with a global reputation
- Competitive salary and benefits package
Working Hours: Full-time, Monday to Friday (with occasional weekend work as required)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 10,001+ employees
Founded: 1954
Company Description:
- Relais & Châteaux is an association of 580 unique hotels and restaurants throughout the world, operated by independent owners
- Committed to preserving local heritage and the environment
- Offers a competitive salary and benefits package
Company Specialties:
- Travel
- Gastronomy
- Lifestyle
- Experiences
- Hospitality
Company Website: www.relaischateaux.com
ASSUMPTION: Relais & Châteaux is a well-established company with a strong global presence and a commitment to quality and excellence.
📊 Role Analysis
Career Level: Entry to mid-level
Reporting Structure: Reports directly to the Director of Sales & Marketing
Work Arrangement: On-site, full-time with occasional weekend work
Growth Opportunities:
- Progression within the company
- Expanding digital marketing skills and knowledge
- Gaining experience in the hospitality industry
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Upscale hotel setting
Office Location(s): Kenmare Old, Co. Kerry, Ireland
Geographic Context:
- Kenmare is a picturesque town located in County Kerry, Ireland
- Known for its stunning natural beauty and rich cultural heritage
- Offers a high quality of life with access to outdoor activities and local attractions
Work Schedule: Full-time, Monday to Friday (with occasional weekend work as required)
ASSUMPTION: The work environment is upscale and professional, with a focus on providing exceptional customer service.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the Director of Sales & Marketing
- Final interview with the General Manager
Key Assessment Areas:
- Digital marketing skills and experience
- Analytical skills and data-driven mindset
- Communication and interpersonal skills
- Cultural fit and passion for the hospitality industry
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your understanding of the hospitality industry and the role's requirements
- Showcase your creativity and problem-solving skills through relevant examples
ATS Keywords: Digital Marketing, Social Media Strategy, SEO, Email Marketing, CRM Management, Paid Advertising, Campaign Performance, Database Management, Customer Engagement, Automation, Content Optimization, Event Management, Brand Awareness, Retention Strategies
ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants.
🛠️ Tools & Technologies
- CRM tools (e.g., Salesforce, HubSpot, or similar)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Advertising platforms (e.g., Google Ads, Facebook Ads, PPC)
- SEO tools (e.g., Google Search Console, SEMrush, or similar)
- Email marketing tools (e.g., Mailchimp, Constant Contact, or similar)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current preferences and industry standards.
👔 Cultural Fit Considerations
Company Values:
- Passion for hospitality
- Commitment to quality and excellence
- Respect for local heritage and the environment
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a genuine passion for the hospitality industry?
- Are you committed to providing exceptional customer service?
- Can you work collaboratively and adapt to a dynamic work environment?
ASSUMPTION: Candidates who align with the company's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Occasional weekend work may be required
- Working in a fast-paced and dynamic environment
- Meeting and exceeding performance targets
- Adapting to changes in the hospitality industry and digital marketing landscape
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Social Media Manager in the hospitality industry
- However, this role is unique in its focus on driving sales, marketing, media, and social media promotions for a prestigious hotel
- Career progression may include roles such as Marketing Manager, Director of Marketing, or similar positions within the hospitality industry
ASSUMPTION: This role offers a unique opportunity to gain experience in digital marketing within the prestigious hospitality industry.
📝 Sample Projects
- Developing and executing a targeted advertising campaign to boost event registrations
- Optimizing website content for SEO to enhance digital visibility and engagement
- Implementing a CRM strategy to improve customer retention and loyalty
ASSUMPTION: These projects are designed to showcase the candidate's digital marketing skills and ability to drive results.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to the overall success of the hotel?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates the candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your digital marketing campaigns and their results
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
