Digital Marketing Executive

📌 Core Information

🔹 Job Title: Digital Marketing Executive

🔹 Company: Accor

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing hotel features and services information
• Creating promotional materials and coordinating marketing efforts
• Handling media inquiries and analyzing marketing campaign performance

ASSUMPTION: This role requires a strong understanding of digital marketing strategies and tools to effectively promote the hotel and its services.

📋 Key Responsibilities

✅ Maintain complete knowledge of hotel features, services, and activities

✅ Prepare promotional press releases and coordinate production of marketing materials

✅ Monitor and update hotel website and digital platforms with relevant information

✅ Handle administrative tasks and guest lists for events

✅ Attend to client/media complaints, requests, and enquiries

✅ Assist with hosting media and press activities

✅ Maintain and update media lists and digital photographs library

✅ Analyze and evaluate performance of marketing and promotion campaigns

ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Graduation in media or marketing field

Experience: Entry-level (0-2 years)

Required Skills:

• Digital marketing skills
• Strong communication and customer service skills
• Leadership and interpersonal skills
• Service-oriented with an eye for details
• Ability to work well in stressful and high-pressure situations

Preferred Skills:

• Certification in digital marketing
• Experience with CRM software
• Fluency in multiple languages

ASSUMPTION: While certification in digital marketing is preferred, relevant experience and a strong portfolio may also be considered.

💰 Compensation & Benefits

Salary Range: INR 3,00,000 - 5,00,000 per annum (Estimated based on industry standards for entry-level digital marketing roles in Mumbai)

Benefits:

• Exclusive employee benefits specific to the hospitality sector
• Strong recognition for daily commitment
• Opportunities for career growth and development

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 10,001+ employees (Global)

Founded: 1967 (Global)

Company Description:

• Accor is a global hospitality company with over 5,600 hotels across 110 countries
• Offers a wide range of brands, from luxury five-star palaces to smart economy hotels
• Committed to sustainable and responsible hospitality practices

Company Specialties:

• Hospitality and catering
• Luxury and upscale hotels
• Midscale and economy hotels
• Residences and vacation ownership

Company Website: https://www.group.accor.com

ASSUMPTION: Accor's global presence and diverse portfolio of brands offer unique opportunities for career growth and development.

📊 Role Analysis

Career Level: Entry-level

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: On-site, full-time

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expansion into other departments or brands within Accor's portfolio
• International assignments and exposure to global hospitality practices

ASSUMPTION: This role provides a strong foundation in digital marketing and offers opportunities for growth within Accor's extensive global network.

🌍 Location & Work Environment

Office Type: Upscale hotel environment

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the most populous city in India
• Known for its vibrant culture, entertainment industry, and diverse food scene
• Offers numerous opportunities for professional growth and networking

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: Mumbai's dynamic business environment and cultural diversity provide a stimulating work environment for digital marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Manager
• Final round interview with the Hotel Manager or another senior team member

Key Assessment Areas:

• Digital marketing skills and knowledge
• Communication and customer service skills
• Problem-solving and analytical skills
• Cultural fit and adaptability

Application Tips:

• Tailor your resume to highlight relevant digital marketing skills and experiences
• Prepare a cover letter that demonstrates your enthusiasm for the role and Accor's mission
• Be ready to discuss your understanding of the hotel industry and digital marketing trends

ATS Keywords: Digital Marketing, Marketing Communications, Press Releases, Media Relations, Campaign Analysis, Hotel Services, Customer Service, Leadership, Interpersonal Skills

ASSUMPTION: Accor's recruitment process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, Zoho CRM)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Google Analytics and other web analytics tools

ASSUMPTION: The specific tools and technologies used may vary depending on the hotel's marketing department and Accor's global standards.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Spirit of Conquest

Work Style:

• Collaborative and team-oriented
• Results-driven and performance-focused
• Adaptable and responsive to change
• Customer-centric and service-oriented

Self-Assessment Questions:

• Do you share Accor's core values and commitment to responsible hospitality?
• Are you comfortable working in a dynamic, fast-paced environment with diverse stakeholders?
• Do you have a proven track record of delivering results and exceeding expectations?

ASSUMPTION: Accor values diversity and inclusion, seeking candidates who can thrive in a multicultural environment and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple tasks and priorities in a fast-paced environment
• Adapting to the unique culture and dynamics of the hotel industry
• Balancing creative and administrative responsibilities
• Working with diverse stakeholders, including guests, associates, and media outlets

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a customer-focused mindset.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position offers unique exposure to the hotel industry and its unique marketing challenges
• Accor's global presence provides opportunities for international assignments and exposure to diverse markets
• This role may have a more structured reporting hierarchy compared to smaller organizations or startups

ASSUMPTION: This role offers a unique blend of digital marketing experience and industry-specific insights, setting it apart from similar positions in other sectors.

📝 Sample Projects

• Developing and executing a social media campaign to promote a hotel's new restaurant
• Creating and distributing a press release announcing a hotel's partnership with a local event or attraction
• Analyzing the performance of a marketing campaign and presenting findings to the marketing team and hotel management

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Digital Marketing Executive role at Accor.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as Sales and Revenue Management?
• What opportunities are there for professional development and growth within Accor?
• How does Accor support work-life balance for its employees?
• What are the most rewarding and challenging aspects of working in digital marketing for the hotel industry?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into Accor's work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Accor careers portal
• Tailor your resume to highlight relevant digital marketing skills and experiences
• Prepare a cover letter that demonstrates your enthusiasm for the role and Accor's mission
• Be ready to discuss your understanding of the hotel industry and digital marketing trends during the interview
• Follow up with the hiring manager within one week of the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.