Digital Marketing Executive.

📌 Core Information

🔹 Job Title: Digital Marketing Executive

🔹 Company: Eat N Go Limited

🔹 Location: Lagos, Lagos, Nigeria

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated digital marketing strategies
• Managing campaigns across various platforms (social media, search engines, email, etc.)
• Conducting market research and competitive analysis
• Collaborating with internal teams and external partners
• Optimizing performance and maximizing ROI

ASSUMPTION: This role requires a balance of creativity and analytical thinking, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Develop and execute integrated digital marketing strategies and campaigns to boost brand awareness, customer engagement, and conversions across channels such as social media, search engines, email, and websites.

✅ Conduct market research and competitive analysis to understand audience behavior, market trends, and emerging digital opportunities that inform campaign direction and messaging.

✅ Manage PPC, display, retargeting, and programmatic ad campaigns, optimizing performance through targeting strategies, ad copy, budget allocation, and creative assets.

✅ Create and curate engaging, SEO-friendly content including social media posts, blogs, videos, infographics, and email newsletters aligned with the brand voice and audience preferences.

✅ Perform website audits, implement SEO best practices, UX improvements, and conversion rate optimization (CRO) techniques to improve site performance and increase online orders.

✅ Oversee daily management of social media platforms, including content scheduling, community engagement, and campaign analysis.

✅ Build and execute targeted email and SMS campaigns using segmentation and automation to drive lead nurturing, customer retention, and sales conversions.

✅ Work cross-functionally with internal teams and external partners to align on campaign execution and brand consistency.

✅ Prepare performance reports, dashboards, and presentations for stakeholders, highlighting key insights, ROI, and recommendations for continuous improvement.

✅ Stay updated on digital trends, emerging platforms, and technological advancements. Recommend and test innovative tactics and tools to enhance digital marketing efforts.

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns and projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Digital Marketing, Communications, or related field.

Experience: 3-5 years of experience in digital marketing or advertising roles.

Required Skills:

• Proficient in tools like Google Ads, Google Analytics, Tag Manager, Meta Business Suite, SEMrush/Moz, Mailchimp/HubSpot, and WordPress.
• Expertise in social media management, SEO/SEM, paid advertising, attribution modelling, and performance analytics.
• Strong analytical, content creation, and communication skills.
• Organized, adaptable, and able to multitask in a fast-paced environment.
• Team player with a proactive, solution-oriented mindset.

Preferred Skills:

• Certifications in Google Ads, Meta Blueprint, HubSpot, etc.

ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role due to the nature of the job and the company's industry.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Lagos, Nigeria, typically falls between ₦3,000,000 and ₦5,000,000 per annum, based on experience and industry standards. However, the company has not provided specific salary information for this role.

Benefits:

• Other duties as assigned by the Brand Manager and Group Marketing Director

Working Hours: Full-time position with standard working hours, likely Monday to Friday, 9:00 AM to 5:00 PM, with flexibility based on project needs.

ASSUMPTION: The company may offer additional benefits such as health insurance, retirement plans, and other perks common to the industry and company size, but these are not explicitly stated in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Eat N Go Limited operates in the Food & Beverages industry, focusing on quick service restaurants and food delivery.

Company Size: Eat N Go Limited has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the market.

Founded: The company was founded in 2011 and has since grown to become a leading master franchisee for global food brands in Africa.

Company Description:

• Eat N Go is Africa’s leading master franchisee for the Domino’s Pizza, Cold Stone Creamery, and Pinkberry Gourmet Frozen Yoghurt brands.
• The company is dedicated to bringing the best global food brands and concepts across Africa.
• Eat N Go is renowned for being a master deliverer of high-quality food and services.

Company Specialties:

• Quick Service Restoration

Company Website: http://www.eatngo-africa.com

ASSUMPTION: As a mid-sized company, Eat N Go Limited offers opportunities for career growth and development, with a focus on delivering high-quality products and services to customers.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of experience and expertise in digital marketing.

Reporting Structure: The Digital Marketing Executive will report directly to the Brand Manager and Group Marketing Director, working closely with internal teams and external partners.

Work Arrangement: This is an on-site position, requiring the candidate to work from the company's headquarters in Lagos, Nigeria.

Growth Opportunities:

• Potential career progression within the marketing department or other areas of the business.
• Opportunities to work on high-impact campaigns and projects that drive business growth.
• Exposure to international brands and global marketing strategies.

ASSUMPTION: Given the company's focus on growth and expansion, there may be opportunities for the right candidate to take on additional responsibilities or move into leadership roles over time.

🌍 Location & Work Environment

Office Type: The company operates a modern, professional office environment in Lagos, Nigeria.

Office Location(s): 1715 Idejo Street, Adeola Odeku, VI, Lagos, Lagos, Nigeria

Geographic Context:

• Lagos is the commercial hub of Nigeria and a major economic center in Africa.
• The office is located in the Victoria Island area, known for its vibrant business and entertainment scene.
• The company's location allows for easy access to public transportation and amenities.

Work Schedule: The work schedule is likely to be Monday to Friday, with standard working hours and flexibility based on project needs.

ASSUMPTION: The company's location in Lagos provides ample opportunities for networking and professional development, with a diverse range of industries and businesses operating in the city.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview or assessment

Key Assessment Areas:

• Digital marketing skills and expertise
• Analytical and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of the company and the role by referencing specific aspects of the job description in your application.
• Prepare examples of your work and be ready to discuss your approach to digital marketing campaigns and strategies.

ATS Keywords: Digital Marketing, SEO, Content Creation, Social Media Management, Email Marketing, PPC Advertising, Analytics, Market Research, Campaign Execution, Lead Generation, Brand Awareness, Performance Optimization, Trend Tracking, Creative Thinking, Communication Skills, Organizational Skills

ASSUMPTION: The company may use an Applicant Tracking System (ATS) to screen and manage applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Google Ads, Google Analytics, Tag Manager
• Meta Business Suite (Facebook Ads Manager, Instagram Insights)
• SEMrush/Moz
• Mailchimp/HubSpot
• WordPress

ASSUMPTION: The company may use additional tools and technologies not explicitly mentioned in the job listing, depending on the specific needs of the role and the organization.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Passion for excellence
• Collaboration and teamwork

Work Style:

• Fast-paced and dynamic environment
• Focus on data-driven decision making
• Opportunities for creativity and innovation

Self-Assessment Questions:

• Do you have a proven track record of driving results through digital marketing campaigns?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you possess strong analytical skills and a data-driven mindset?

ASSUMPTION: As a mid-sized company operating in a competitive industry, Eat N Go Limited values employees who are passionate, driven, and committed to delivering high-quality results.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously, requiring strong organizational skills
• Keeping up with the fast-paced nature of the digital marketing industry and emerging trends
• Collaborating effectively with internal teams and external partners to ensure brand consistency
• Working in a competitive market with established and emerging competitors

ASSUMPTION: The role of Digital Marketing Executive at Eat N Go Limited presents unique challenges and opportunities for growth and development in the digital marketing field.

📈 Similar Roles Comparison

• This role differs from related positions in other companies in that it focuses on the specific brands and markets of Eat N Go Limited.
• Industry-specific context: The Food & Beverages industry is highly competitive and dynamic, with a strong focus on customer experience and brand differentiation.
• Career path comparison: This role offers opportunities for career progression within the marketing department or other areas of the business, with potential growth into leadership roles over time.

ASSUMPTION: While this role shares similarities with other digital marketing positions, it is unique in its focus on the specific brands and markets of Eat N Go Limited, offering a distinct set of challenges and opportunities for growth and development.

📝 Sample Projects

• Developing and executing a targeted social media campaign to increase brand awareness and engagement among a specific demographic
• Conducting market research and competitive analysis to inform the development of a new product launch campaign
• Optimizing website performance and user experience to improve online sales and conversions

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that the Digital Marketing Executive may be expected to perform in this role, but the specific projects and campaigns will vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company approach data-driven decision making and continuous improvement in digital marketing strategies?
• What opportunities are there for professional development and growth within the company?
• How does the company ensure brand consistency across multiple platforms and channels?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions are intended to help applicants better understand the role, the company culture, and the opportunities for growth and development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.smartrecruiters.com/EatNGoLimited/744000069353084-digital-marketing-executive-
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare examples of your work and be ready to discuss your approach to digital marketing campaigns and strategies.
• Follow up with the company one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.