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Digital Marketing Executive

PortmanDentex
Full-time
On-site
Cheltenham, Gloucestershire, United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Executive

πŸ”Ή Company: PortmanDentex

πŸ”Ή Location: Cheltenham, Gloucestershire, United Kingdom

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 12, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: Hybrid (1-2 days in office)

πŸš€ Job Overview

Key aspects of this role include:

  • Strategizing and implementing digital marketing campaigns
  • Monitoring and optimizing website performance using analytics tools
  • Managing and optimizing Google Business Profiles
  • Collaborating with the Digital Marketing Manager to achieve online goals

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making.

πŸ“‹ Key Responsibilities

βœ… Develop and execute digital marketing strategies across search and social channels

βœ… Monitor and analyze website performance using analytics tools

βœ… Optimize landing pages and improve user experience (UX)

βœ… Manage and optimize Google Business Profiles for local SEO

βœ… Collaborate with the Digital Marketing Manager to implement strategies and achieve online goals

ASSUMPTION: This role involves a mix of hands-on tasks and strategic planning, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Some experience in digital marketing

Required Skills:

  • Proficient in Google Analytics and other website analytics tools
  • Familiarity with CMS platforms like WordPress and Craft CMS
  • Basic understanding of SEO, UX principles, HTML, and CSS
  • Experience/exposure to managing Google Business Profiles

Preferred Skills:

  • Fluency in additional languages
  • Experience with PPC campaigns

ASSUMPTION: While not explicitly stated, having experience with PPC campaigns and additional language skills could be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: Β£25,000 - Β£35,000 per year (based on industry standards for entry-level digital marketing roles in the UK)

Benefits:

  • Bonus scheme
  • 25 days of annual leave plus bank holidays, special days off, and the opportunity to purchase up to 3 additional annual leave days
  • Enhanced maternity and paternity leave
  • Life assurance and contributory pension scheme
  • Health and Wellbeing benefits, including an expensed dental check-up and hygienist appointment per year, confidential helpline and counselling services, and access to a 24/7 GP service

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (1-2 days in the office)

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level digital marketing roles in the UK. The actual salary may vary depending on the candidate's skills and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Wellness and Fitness Services

Company Size: Medium (501-1,000 employees)

Founded: Not specified

Company Description:

  • PortmanDentex is one of the largest dental groups in the UK & Ireland, focusing on reimagining group dentistry and wellness.
  • The company supports over 370 practices, partners with more than 2,400 clinicians, and empowers more than 4,500 practice colleagues.
  • PortmanDentex is part of the wider Portman Healthcare International Group, which has a presence in five European countries.

Company Specialties:

  • Private Dentistry
  • Restorative Dentistry
  • Dental Implants
  • General Dentistry
  • Cosmetic Dentistry
  • Sedation

Company Website: www.portmandentex.com

ASSUMPTION: PortmanDentex is a well-established dental group with a significant presence in the UK and Ireland, offering a range of dental services and wellness options for its patients.

πŸ“Š Role Analysis

Career Level: Entry-level to mid-level

Reporting Structure: Reports directly to the Digital Marketing Manager

Work Arrangement: Hybrid (1-2 days in the office, rest working from home)

Growth Opportunities:

  • Potential to progress to a Digital Marketing Manager role
  • Chance to develop expertise in various digital marketing channels and strategies
  • Opportunity to work on high-impact projects and contribute to the company's growth

ASSUMPTION: This role offers a mix of short-term and long-term growth opportunities, with the potential for career advancement within the digital marketing team.

🌍 Location & Work Environment

Office Type: Support office in Cheltenham

Office Location(s): The Port, Rosehill, New Barn Lane, Cheltenham, England GL52 3LZ

Geographic Context:

  • Cheltenham is a spa town and borough in the Cotswolds, known for its Regency architecture and annual horse racing events.
  • The office is conveniently located opposite the racecourse entrance, with a cafΓ© on-site, free parking, and beautiful parkland surroundings.
  • The area offers a mix of urban and rural living, with easy access to both the countryside and nearby cities like Birmingham and Bristol.

Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (1-2 days in the office)

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the Digital Marketing Manager
  • Final interview with the hiring manager or a panel

Key Assessment Areas:

  • Digital marketing skills and knowledge
  • Analytical and problem-solving abilities
  • Cultural fit and alignment with company values
  • Communication and interpersonal skills

Application Tips:

  • Tailor your resume to highlight relevant digital marketing skills and experiences
  • Prepare examples of successful digital marketing campaigns or projects you've worked on
  • Research PortmanDentex and be ready to discuss how your skills and experiences align with the company's mission and values

ATS Keywords: Digital Marketing, PPC, SEO, CMS, WordPress, Craft CMS, HTML, CSS, Local SEO, UX, Google Analytics, Google Business Profiles, Data-Driven Decision Making

ASSUMPTION: The application process may involve multiple stages, with a focus on assessing the candidate's digital marketing skills, analytical abilities, and cultural fit.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Google Ads (PPC)
  • WordPress
  • Craft CMS
  • SEMrush or similar SEO tools
  • Google Business Profile Manager

ASSUMPTION: The tools and technologies listed are commonly used in digital marketing roles and may vary depending on the specific needs of the company.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Celebrating individuality
  • Aiming higher
  • Growing together

Work Style:

  • Collaborative and inclusive team environment
  • Focus on continuous learning and development
  • Hybrid work arrangement with flexibility around office days

Self-Assessment Questions:

  • Do you thrive in a collaborative and inclusive team environment?
  • Are you committed to continuous learning and development in digital marketing?
  • Are you comfortable working in a hybrid work arrangement, with flexibility around office days?

ASSUMPTION: PortmanDentex values a strong cultural fit, with a focus on celebrating individuality, aiming higher, and growing together as a team.

⚠️ Potential Challenges

  • Managing multiple digital marketing channels and campaigns simultaneously
  • Keeping up with the latest trends and best practices in digital marketing
  • Balancing the need for creativity and innovation with data-driven decision making
  • Adapting to a hybrid work arrangement and maintaining productivity in a remote setting

ASSUMPTION: The role may present challenges related to managing multiple digital marketing channels, staying up-to-date with industry trends, and balancing creativity with data-driven decision making in a hybrid work environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other digital marketing executive roles, this position may offer more responsibility for managing Google Business Profiles and local SEO
  • PortmanDentex is a well-established dental group, offering a range of dental services and wellness options, which may differ from other companies in the industry
  • This role offers the potential for career progression to a Digital Marketing Manager position within the company

ASSUMPTION: This role may differ from similar positions in other industries or companies, with a focus on managing Google Business Profiles and local SEO for a dental group.

πŸ“ Sample Projects

  • Developing and executing a targeted PPC campaign to increase patient bookings for a specific dental service
  • Optimizing the company's website for improved user experience and search engine rankings
  • Managing and optimizing Google Business Profiles to improve local search visibility and patient engagement

ASSUMPTION: These sample projects are tailored to the specific responsibilities and goals of the Digital Marketing Executive role at PortmanDentex.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the digital marketing department?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does PortmanDentex support the professional development and growth of its digital marketing team members?
  • What are the most challenging aspects of working in a hybrid work arrangement, and how does the company support its employees in overcoming these challenges?
  • How does PortmanDentex measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, team dynamics, professional development opportunities, and performance metrics.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant digital marketing skills and experiences
  • Prepare examples of successful digital marketing campaigns or projects you've worked on
  • Research PortmanDentex and be ready to discuss how your skills and experiences align with the company's mission and values
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.