📌 Core Information
🔹 Job Title: Digital Marketing Executive
🔹 Company: PortmanDentex
🔹 Location: Cheltenham, Gloucestershire, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (1-2 days in office)
🚀 Job Overview
Key aspects of this role include:
- Strategizing and implementing digital marketing campaigns
- Monitoring and optimizing website performance using analytics tools
- Managing and optimizing Google Business Profiles
- Collaborating with the Digital Marketing Manager to achieve online goals
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making.
📋 Key Responsibilities
✅ Develop and execute digital marketing strategies across search and social channels
✅ Monitor and analyze website performance using analytics tools
✅ Optimize landing pages and improve user experience (UX)
✅ Manage and optimize Google Business Profiles for local SEO
✅ Collaborate with the Digital Marketing Manager to implement strategies and achieve online goals
ASSUMPTION: This role involves a mix of hands-on tasks and strategic planning, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Some experience in digital marketing
Required Skills:
- Proficient in Google Analytics and other website analytics tools
- Familiarity with CMS platforms like WordPress and Craft CMS
- Basic understanding of SEO, UX principles, HTML, and CSS
- Experience/exposure to managing Google Business Profiles
Preferred Skills:
- Fluency in additional languages
- Experience with PPC campaigns
ASSUMPTION: While not explicitly stated, having experience with PPC campaigns and additional language skills could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per year (based on industry standards for entry-level digital marketing roles in the UK)
Benefits:
- Bonus scheme
- 25 days of annual leave plus bank holidays, special days off, and the opportunity to purchase up to 3 additional annual leave days
- Enhanced maternity and paternity leave
- Life assurance and contributory pension scheme
- Health and Wellbeing benefits, including an expensed dental check-up and hygienist appointment per year, confidential helpline and counselling services, and access to a 24/7 GP service
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (1-2 days in the office)
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level digital marketing roles in the UK. The actual salary may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: Medium (501-1,000 employees)
Founded: Not specified
Company Description:
- PortmanDentex is one of the largest dental groups in the UK & Ireland, focusing on reimagining group dentistry and wellness.
- The company supports over 370 practices, partners with more than 2,400 clinicians, and empowers more than 4,500 practice colleagues.
- PortmanDentex is part of the wider Portman Healthcare International Group, which has a presence in five European countries.
Company Specialties:
- Private Dentistry
- Restorative Dentistry
- Dental Implants
- General Dentistry
- Cosmetic Dentistry
- Sedation
Company Website: www.portmandentex.com
ASSUMPTION: PortmanDentex is a well-established dental group with a significant presence in the UK and Ireland, offering a range of dental services and wellness options for its patients.
📊 Role Analysis
Career Level: Entry-level to mid-level
Reporting Structure: Reports directly to the Digital Marketing Manager
Work Arrangement: Hybrid (1-2 days in the office, rest working from home)
Growth Opportunities:
- Potential to progress to a Digital Marketing Manager role
- Chance to develop expertise in various digital marketing channels and strategies
- Opportunity to work on high-impact projects and contribute to the company's growth
ASSUMPTION: This role offers a mix of short-term and long-term growth opportunities, with the potential for career advancement within the digital marketing team.
🌍 Location & Work Environment
Office Type: Support office in Cheltenham
Office Location(s): The Port, Rosehill, New Barn Lane, Cheltenham, England GL52 3LZ
Geographic Context:
- Cheltenham is a spa town and borough in the Cotswolds, known for its Regency architecture and annual horse racing events.
- The office is conveniently located opposite the racecourse entrance, with a café on-site, free parking, and beautiful parkland surroundings.
- The area offers a mix of urban and rural living, with easy access to both the countryside and nearby cities like Birmingham and Bristol.
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (1-2 days in the office)
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Digital Marketing Manager
- Final interview with the hiring manager or a panel
Key Assessment Areas:
- Digital marketing skills and knowledge
- Analytical and problem-solving abilities
- Cultural fit and alignment with company values
- Communication and interpersonal skills
Application Tips:
- Tailor your resume to highlight relevant digital marketing skills and experiences
- Prepare examples of successful digital marketing campaigns or projects you've worked on
- Research PortmanDentex and be ready to discuss how your skills and experiences align with the company's mission and values
ATS Keywords: Digital Marketing, PPC, SEO, CMS, WordPress, Craft CMS, HTML, CSS, Local SEO, UX, Google Analytics, Google Business Profiles, Data-Driven Decision Making
ASSUMPTION: The application process may involve multiple stages, with a focus on assessing the candidate's digital marketing skills, analytical abilities, and cultural fit.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads (PPC)
- WordPress
- Craft CMS
- SEMrush or similar SEO tools
- Google Business Profile Manager
ASSUMPTION: The tools and technologies listed are commonly used in digital marketing roles and may vary depending on the specific needs of the company.
👔 Cultural Fit Considerations
Company Values:
- Celebrating individuality
- Aiming higher
- Growing together
Work Style:
- Collaborative and inclusive team environment
- Focus on continuous learning and development
- Hybrid work arrangement with flexibility around office days
Self-Assessment Questions:
- Do you thrive in a collaborative and inclusive team environment?
- Are you committed to continuous learning and development in digital marketing?
- Are you comfortable working in a hybrid work arrangement, with flexibility around office days?
ASSUMPTION: PortmanDentex values a strong cultural fit, with a focus on celebrating individuality, aiming higher, and growing together as a team.
⚠️ Potential Challenges
- Managing multiple digital marketing channels and campaigns simultaneously
- Keeping up with the latest trends and best practices in digital marketing
- Balancing the need for creativity and innovation with data-driven decision making
- Adapting to a hybrid work arrangement and maintaining productivity in a remote setting
ASSUMPTION: The role may present challenges related to managing multiple digital marketing channels, staying up-to-date with industry trends, and balancing creativity with data-driven decision making in a hybrid work environment.
📈 Similar Roles Comparison
- Compared to other digital marketing executive roles, this position may offer more responsibility for managing Google Business Profiles and local SEO
- PortmanDentex is a well-established dental group, offering a range of dental services and wellness options, which may differ from other companies in the industry
- This role offers the potential for career progression to a Digital Marketing Manager position within the company
ASSUMPTION: This role may differ from similar positions in other industries or companies, with a focus on managing Google Business Profiles and local SEO for a dental group.
📝 Sample Projects
- Developing and executing a targeted PPC campaign to increase patient bookings for a specific dental service
- Optimizing the company's website for improved user experience and search engine rankings
- Managing and optimizing Google Business Profiles to improve local search visibility and patient engagement
ASSUMPTION: These sample projects are tailored to the specific responsibilities and goals of the Digital Marketing Executive role at PortmanDentex.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the digital marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does PortmanDentex support the professional development and growth of its digital marketing team members?
- What are the most challenging aspects of working in a hybrid work arrangement, and how does the company support its employees in overcoming these challenges?
- How does PortmanDentex measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, team dynamics, professional development opportunities, and performance metrics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant digital marketing skills and experiences
- Prepare examples of successful digital marketing campaigns or projects you've worked on
- Research PortmanDentex and be ready to discuss how your skills and experiences align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
