📌 Core Information
🔹 Job Title: Digital Marketing Executive
🔹 Company: AccorHotel
🔹 Location: Makassar, Sulawesi Selatan, Indonesia
🔹 Job Type: Contract
🔹 Category: Hospitality
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and executing digital media strategies to drive online direct sales and increase brand awareness for Novotel Makassar Grand Shayla.
- Planning, executing, and optimizing Google Ads, display advertising, and retargeting campaigns to drive direct bookings.
- Collaborating with digital agencies to maximize campaign performance and ROI.
- Tracking and analyzing digital marketing KPIs to improve campaign effectiveness.
- Developing digital marketing collaterals for email marketing, paid search, and website promotions.
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving online sales and engagement through digital channels.
📋 Key Responsibilities
✅ Manage and update website content for Novotel Makassar Grand Shayla.
✅ Ensure all digital web offers are aligned with brand positioning and are optimized for conversion.
✅ Plan, execute, and optimize Google Ads, display advertising, and retargeting campaigns to drive direct bookings.
✅ Track and analyze digital marketing KPIs to improve campaign effectiveness.
✅ Collaborate with digital agencies to maximize campaign performance and ROI.
✅ Develop digital marketing collaterals for email marketing, paid search, and website promotions.
✅ Ensure all digital assets are aligned with conversion rate optimization (CRO) best practices.
ASSUMPTION: This role involves a mix of creative and technical tasks, requiring strong organizational skills to manage multiple projects effectively.
🎯 Required Qualifications
Education: Diploma/Degree in Digital Marketing, Marketing Communications, or a related field.
Experience: 1-2 years of experience in a digital marketing role, preferably with agency experience.
Required Skills:
- Website management (WordPress, Elementor), UX optimization, and conversion tracking.
- Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
- Hands-on experience with email marketing platforms, CRM tools, and marketing automation.
- Detail-oriented, proactive, and able to manage multiple projects in a fast-paced environment.
Preferred Skills:
- Fluency in English and Indonesian.
- Experience with Google Analytics and Google Tag Manager.
- Knowledge of the hospitality industry.
ASSUMPTION: While fresh graduates are welcome to apply, having some relevant work experience would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Makassar, Indonesia is typically IDR 8,000,000 - 12,000,000 per month (USD 550 - 830) for entry-level positions, according to industry standards.
Benefits:
- Fresh Graduate all welcome to apply
Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: AccorHotel operates in the hospitality industry, offering a wide range of accommodation options through its 45 brands, from luxury five-star palaces to smart economy hotels, and exquisite residences to full-service resorts.
Company Size: AccorHotel is a large organization with over 10,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: AccorHotel was founded in 1967 and has since grown into a global leader in the hospitality industry.
Company Description:
- AccorHotel is dedicated to suit all desires and needs, reinventing the guest experience every day with its 45 hotel brands across all segments.
- The company aims to make a positive impact both locally and globally, ensuring hospitality benefits not only the few but all.
- AccorHotel places people at the heart of what they do, creating emotion for their guests and nurturing passion for service and achievement beyond limits.
Company Specialties:
Company Website: https://www.group.accor.com
ASSUMPTION: AccorHotel's extensive global presence and diverse range of brands offer unique opportunities for career growth and development within the hospitality industry.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for fresh graduates or those with up to two years of experience in digital marketing.
Reporting Structure: The Digital Marketing Executive will report directly to the Marketing Manager or a similar role within the hotel's management team.
Work Arrangement: This is an on-site position, requiring the candidate to work from the Novotel Makassar Grand Shayla hotel.
Growth Opportunities:
- Progression to a senior digital marketing role within the hotel or another AccorHotel property.
- Expansion into other areas of marketing, such as brand management or communications.
- Potential opportunities to work in different countries, given AccorHotel's global presence.
ASSUMPTION: This role provides a strong foundation in digital marketing and offers opportunities for career growth within the hospitality industry.
🌍 Location & Work Environment
Office Type: The Novotel Makassar Grand Shayla is a 4-star hotel located in the heart of Makassar, offering a professional and dynamic work environment.
Office Location(s): Makassar, Sulawesi Selatan, Indonesia
Geographic Context:
- Makassar is the capital city of South Sulawesi province, located on the eastern part of the island of Sulawesi, Indonesia.
- The city is known for its rich history, cultural heritage, and vibrant food scene.
- Makassar offers a tropical climate, with temperatures ranging from 24°C to 32°C (75°F to 90°F) throughout the year.
Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break.
ASSUMPTION: Makassar offers a unique blend of history, culture, and natural beauty, providing a stimulating environment for both work and leisure.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interview with the hiring manager or a panel to discuss the candidate's skills, experience, and career goals.
- Background check and reference verification for the final candidate.
Key Assessment Areas:
- Digital marketing skills and knowledge, with a focus on website management, campaign optimization, and data analysis.
- Creativity and ability to develop engaging digital marketing collaterals.
- Problem-solving skills and ability to work independently or in a team.
- Adaptability and willingness to learn in a fast-paced environment.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of the hospitality industry and AccorHotel's brand values in your application materials.
- Prepare examples of your previous digital marketing campaigns and their outcomes to discuss during the interview.
ATS Keywords: Digital Marketing, Website Management, UX Optimization, Conversion Tracking, Email Marketing, CRM Tools, Marketing Automation, Analytical Skills, Project Management, Content Management, Google Ads, Display Advertising, Retargeting Campaigns, Campaign Optimization, Collaboration, Creative Development
ASSUMPTION: The application process for this role may vary depending on the volume of applicants and the hiring manager's availability.
🛠️ Tools & Technologies
- WordPress and Elementor for website management.
- Google Analytics and Google Tag Manager for tracking and analyzing digital marketing KPIs.
- Email marketing platforms, such as Mailchimp or Constant Contact.
- CRM tools, such as Salesforce or HubSpot.
- Marketing automation tools, such as Marketo or Pardot.
ASSUMPTION: The specific tools and technologies used may vary depending on the hotel's marketing department and the candidate's previous experience.
👔 Cultural Fit Considerations
Company Values:
- People: We put people at the heart of what we do.
- Performance: We strive for excellence in everything we do.
- Trust: We build trust through our actions and behaviors.
Work Style:
- Dynamic and fast-paced environment, with a focus on results and continuous improvement.
- Collaborative and team-oriented culture, with opportunities for growth and development.
- Customer-centric approach, with a focus on delivering exceptional guest experiences.
Self-Assessment Questions:
- How do you align with AccorHotel's company values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a fast-paced, dynamic environment, and how do you manage multiple projects effectively?
- How does your personal work style fit with the collaborative and customer-centric culture of AccorHotel?
ASSUMPTION: AccorHotel values diversity and inclusion, fostering a work environment that encourages collaboration and growth.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require the candidate to adapt quickly and manage multiple projects simultaneously.
- The role involves working with various stakeholders, including digital agencies and the hotel's management team, which may require strong communication and collaboration skills.
- The candidate may need to work flexible hours, including evenings and weekends, to support marketing campaigns and events.
- The role may require the candidate to travel to other AccorHotel properties or attend industry events, depending on the company's needs.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Compared to other digital marketing roles in the hospitality industry, this position offers a unique opportunity to work within a global organization with a diverse range of brands.
- This role focuses on driving online direct sales and increasing brand awareness, whereas other digital marketing roles may have a broader focus on customer engagement and brand management.
- Career progression in this role may involve moving into a senior digital marketing position within the hotel or another AccorHotel property, or expanding into other areas of marketing, such as brand management or communications.
ASSUMPTION: This role provides a strong foundation in digital marketing and offers opportunities for career growth within the hospitality industry.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to promote a hotel's special offers and packages.
- Optimizing a hotel's website for conversions, using A/B testing and heatmap analysis to improve user experience and drive bookings.
- Managing and optimizing a hotel's Google Ads campaign to increase direct bookings and reduce cost per acquisition.
ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities involved in the Digital Marketing Executive role at AccorHotel.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the hotel's overall marketing strategy, and how will my work contribute to its success?
- What opportunities are there for professional development and growth within the hotel or the wider AccorHotel organization?
- How does AccorHotel support work-life balance for its employees, particularly in this role?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on digital marketing, website management, and campaign optimization.
- Prepare examples of your previous digital marketing campaigns and their outcomes to discuss during the interview.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
