Digital Marketing Executive- Hyderabad

📌 Core Information

🔹 Job Title: Digital Marketing Executive- Hyderabad

🔹 Company: Indus Net Technologies Ltd

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in organic growth through SEO strategies, content publishing, and blog optimization
• Supporting paid campaigns on Meta, Google, and LinkedIn
• Coordinating video marketing efforts including scripting, short-form video content, and edits
• Contributing to AI-assisted content creation using tools like ChatGPT, Gemini, etc.
• Tracking and reporting marketing metrics using Google Sheets and analytics dashboards

ASSUMPTION: This role requires a dynamic individual who enjoys variety and can switch between different marketing channels and tasks throughout the day.

📋 Key Responsibilities

✅ Assist in organic growth through SEO strategies, content publishing, and blog optimization

✅ Support paid campaigns on Meta, Google, and LinkedIn — including setup, monitoring, optimization, and reporting

✅ Coordinate video marketing efforts including scripting, short-form video content (reels/shorts), and edits

✅ Contribute to AI-assisted content creation using tools like ChatGPT, Gemini, etc.

✅ Track and report marketing metrics using Google Sheets and analytics dashboards

ASSUMPTION: The responsibilities listed above are not exhaustive and may vary based on the team's needs and project requirements.

🎯 Required Qualifications

Education: Not specified

Experience: 2-3 years of hands-on experience in a marketing role (agency or in-house)

Required Skills:

• Basic understanding of SEO: keyword research, on-page/off-page optimization, meta tags
• Experience with at least one core channel: organic, paid, or video
• Strong organizational skills with ability to follow through and learn new tools quickly
• Data-friendly: comfortable using Google Sheets and understanding dashboards
• High energy, curiosity, and a go-getter attitude

Preferred Skills:

• Familiarity with Canva or other basic design tools
• Practical experience executing SEO strategies
• Exposure to fast-paced or startup teams
• Video scripting or basic editing knowledge

ASSUMPTION: The required and preferred skills listed above are essential for the candidate to excel in this role.

💰 Compensation & Benefits

Salary Range: CTC Range - Entry level (Not specified, but based on industry standards for entry-level digital marketing roles in Hyderabad, the estimated salary range is INR 3-6 lakhs per annum)

Benefits:

• Not specified, but typical benefits for a company of this size may include health insurance, provident fund, and performance-based bonuses

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: Medium (501-1,000 employees)

Founded: 1997, with headquarters in Kolkata, West Bengal, India

Company Description:

• Indus Net Technologies (INT.) is an award-winning full-stack software engineering solutions company with a pioneering legacy spanning 27+ years
• Operates at the confluence of AI and advanced analytics, technology, security, Customer Experience (CX), and marketing in the digital space
• Committed to innovation, trust, and sustainability

Company Specialties:

• Web and Mobility Solutions
• IT Solutions and Services
• Products and Platforms
• Engineering Services
• Cloud Services
• AI/ML
• Data Science
• Customised BFSI Solutions
• Customised Pharma Solutions
• Customised Healthcare Solutions
• Web 3.0 Services
• Analytics Services
• and Salesforce Consulting

Company Website: http://www.indusnet.co.in

ASSUMPTION: Working at Indus Net Technologies offers opportunities to collaborate with a diverse team and contribute to cutting-edge projects in the IT industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Demand Generation Lead

Work Arrangement: On-site (Hyderabad office)

Growth Opportunities:

• Potential to grow within the marketing team as the company expands its digital marketing efforts
• Opportunities to learn and develop new skills in AI-assisted content creation and other emerging marketing trends

ASSUMPTION: This role offers growth opportunities as the company continues to invest in its digital marketing capabilities.

🌍 Location & Work Environment

Office Type: On-site (Hyderabad office)

Office Location(s): Banjara Hills, Workafella 6-3-252/2, Sri Ram Nest, Mega City, Irram Manzil Colony, Hyderabad, Telengana 500082, India

Geographic Context:

• Hyderabad is the capital and largest city of the Indian state of Telangana
• Known for its historical sites, cultural events, and IT industry
• Offers a mix of traditional and modern amenities

Work Schedule: Full-time (40 hours per week), Monday to Friday, with flexible hours based on project requirements

ASSUMPTION: Working in Hyderabad offers a blend of traditional Indian culture and modern urban living, with a thriving IT industry and numerous job opportunities.

💼 Interview & Application Insights

Typical Process:

• Face-to-Face Interviews only (No virtual interviews)
• Work from Office – No hybrid/remote options
• Location: Candidates must currently reside in Hyderabad. Applicants from other locations will not be considered

Key Assessment Areas:

• Marketing skills and experience
• SEO knowledge and practical application
• Data analysis and reporting
• Cultural fit and adaptability to a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing skills and experiences
• Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
• Demonstrate your understanding of the company's products and services, as well as their unique selling points

ATS Keywords: Digital Marketing, SEO, Content Creation, Paid Advertising, Video Marketing, Google Analytics, Google Sheets, Organic Growth, Paid Campaigns, Marketing Metrics, AI-Assisted Content Creation

ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, cultural fit, and adaptability to a fast-paced work environment.

🛠️ Tools & Technologies

• Google Analytics
• Google Sheets
• Canva or other basic design tools
• AI content creation tools (ChatGPT, Gemini, etc.)
• Social media platforms (Meta, Google, LinkedIn)
• Video editing software (e.g., iMovie, Adobe Premiere Pro)

ASSUMPTION: Familiarity with these tools is essential for excelling in this role, as they are commonly used in digital marketing and content creation.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Trust
• Sustainability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• How do you stay updated with the latest trends in digital marketing?
• Can you provide an example of a time when you had to adapt to a significant change in a project or work environment?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced work environment?

ASSUMPTION: Candidates who align with the company's values and work style are more likely to succeed in this role and contribute to the team's overall success.

⚠️ Potential Challenges

• Fast-paced work environment that may require long hours and quick decision-making
• Need to commute daily to the Hyderabad office, which may be challenging for candidates living outside the city
• Potential for frequent changes in project priorities and workload
• Requires strong communication and collaboration skills to work effectively with cross-functional teams

ASSUMPTION: These challenges are inherent to working in a dynamic IT company and can be managed effectively by candidates who are adaptable, proactive, and possess strong communication skills.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on AI-assisted content creation and the need for strong organizational skills to manage multiple marketing channels
• Industry-specific context: The Indian IT industry is competitive and fast-paced, requiring candidates to stay updated with the latest trends and tools
• Career path comparison: This role offers growth opportunities as the company expands its digital marketing efforts, with potential paths including senior marketing roles, management positions, or specialized expertise in AI-assisted content creation

ASSUMPTION: This role offers unique opportunities for growth and specialization in AI-assisted content creation, setting it apart from similar marketing roles in the industry.

📝 Sample Projects

• Developing and executing an SEO strategy to improve organic traffic for the company's website
• Creating and optimizing content for the company's blog, social media channels, and other marketing platforms
• Managing and optimizing paid advertising campaigns on Meta, Google, and LinkedIn to maximize ROI

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and tasks associated with this role, highlighting the importance of adaptability and strong organizational skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• What are the most significant challenges facing the marketing team currently, and how can this role contribute to addressing them?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign the company has executed recently, and what made it successful?
• How does the company measure the success of its marketing efforts, and how can this role contribute to improving those metrics?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant marketing skills and experiences
• Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
• Demonstrate your understanding of the company's products and services, as well as their unique selling points
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.