Digital Marketing Executive | Media planning

📌 Core Information

🔹 Job Title: Digital Marketing Executive | Media planning

🔹 Company: Vita Green Health Product Company Limited

🔹 Location: Hong Kong

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing digital marketing calendar and coordinating online marketing campaigns
• Analyzing performance data to improve campaign effectiveness
• Optimizing digital marketing channels and maximizing traffic and conversion
• Collaborating with cross-functional teams to create digital assets
• Staying updated with the latest digital trends and ad placement strategies

ASSUMPTION: This role requires a strong understanding of digital marketing channels and a data-driven approach to optimize campaigns and drive sales.

📋 Key Responsibilities

✅ Manage the digital marketing calendar and coordinate online marketing campaigns

✅ Propose and manage marketing budget for digital marketing plan with pre-set KPIs

✅ Review analytical reports from multiple sources and turn data into insights

✅ Work with other business functions to create digital assets and optimize landing destinations

✅ Maximize traffic and conversion through core digital marketing channels

ASSUMPTION: The incumbent should be comfortable working with data, managing multiple projects, and collaborating with various teams to achieve sales-driven digital marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, or a related field

Experience: 2+ years of marketing experience, with a passion for digital marketing

Required Skills:

• Strong organizational skills and ability to manage multiple projects
• Excellent communication and interpersonal skills
• Creative mindset with ability to think outside the box
• Understanding of ad placement strategies across various digital platforms
• Familiarity with analytical tools and performance metrics

Preferred Skills:

• Experience with Google Analytics and GA4
• Knowledge of SEO best practices
• Fluency in Cantonese or Mandarin

ASSUMPTION: Candidates with a proven track record in digital marketing and a strong understanding of data analysis will be most successful in this role.

💰 Compensation & Benefits

Salary Range: HKD 35,000 - 50,000 per month (Estimated based on industry standards for 2-5 years of experience in Hong Kong)

Benefits:

• Professional growth opportunities
• Flexible working schedule
• Casual wear every day
• Employee discounts on products

Working Hours: 40 hours per week, Monday to Friday

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Hong Kong. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Vita Green operates in the retail and consumer goods sector, specializing in health supplements, pharmaceuticals, and personal care products.

Company Size: Vita Green has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 1993, with over 30 years of experience in the global healthcare sector.

Company Description:

• Vita Green is committed to enhancing global public health through high-quality products
• The company operates three GMP-certified pharmaceutical factories and six international offices
• Vita Green has over 70 specialty shops across Asia and a broad product portfolio consisting of 13 proprietary brands and more than 150 distinctive products

Company Specialties:

• Health Supplements
• Pharmaceutical
• Consumer Goods
• FMCG
• Retail
• Personal Care
• Food & Beverages
• Manufacturing

Company Website: https://www.vitagreen.com/

ASSUMPTION: Vita Green's extensive experience and global presence provide a stable and growth-oriented work environment for employees.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience.

Reporting Structure: The Digital Marketing Executive will report directly to the Marketing Manager and work closely with cross-functional teams.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks.

Growth Opportunities:

• Expanding digital marketing expertise and skills
• Potential career progression within the marketing department or other functions
• Opportunities to work on international projects and gain global exposure

ASSUMPTION: This role offers ample opportunities for professional growth and development within a dynamic and expanding organization.

🌍 Location & Work Environment

Office Type: Vita Green's headquarters is located in Tai Po District, Hong Kong, with a modern and collaborative work environment.

Office Location(s): 18 Dai Hei St, Vita Green Tower, Tai Po District, HK

Geographic Context:

• Hong Kong is a major global hub for business, finance, and trade
• The city offers a vibrant multicultural environment and numerous amenities
• Tai Po District is a suburban area with easy access to nature and outdoor activities

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours to accommodate team meetings and project deadlines.

ASSUMPTION: Working in Hong Kong provides employees with a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with senior management

Key Assessment Areas:

• Digital marketing knowledge and skills
• Data analysis and interpretation
• Project management and organizational skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant digital marketing experience and achievements
• Demonstrate strong analytical skills and data-driven approach
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare questions to ask the interviewer about the team, company culture, and growth opportunities

ATS Keywords: Digital Marketing, Media Planning, Performance Analytics, Budget Management, SEO, Email Marketing, Social Media, Cross-Functional Collaboration, Ad Placement Strategies, Project Management

ASSUMPTION: Vita Green's recruitment process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Google Analytics and GA4
• Meta (Facebook) Ads Manager
• Google Ads
• Shopify (for e-commerce analytics)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and platforms will be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Quality and Safety
• Innovation and Creativity
• Customer Focus
• Integrity and Responsibility

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to new ideas
• Results-focused and proactive

Self-Assessment Questions:

• Do you thrive in a collaborative and dynamic work environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a proactive and results-driven approach to your work?

ASSUMPTION: Candidates who align with Vita Green's company values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the latest digital marketing trends and best practices
• Collaborating effectively with cross-functional teams
• Working in a fast-paced and dynamic environment

ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a stronger emphasis on performance analytics and cross-functional collaboration
• In the Hong Kong market, Vita Green offers competitive compensation and benefits packages for similar roles
• This role provides opportunities for career growth and development within a dynamic and expanding organization

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a targeted social media campaign to increase brand awareness
• Analyzing website traffic data to optimize SEO strategies and improve conversion rates
• Collaborating with the sales team to create digital assets and optimize landing destinations for promotional campaigns

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Digital Marketing Executive may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as sales and product management?
• What opportunities are there for professional growth and development within the marketing department or other functions?
• How does Vita Green support work-life balance for its employees?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates a candidate's interest in the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare for the interview by researching Vita Green's company culture and values, as well as the specific requirements of this role
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.