📌 Core Information
🔹 Job Title: Digital Marketing Executive, Real Estate
🔹 Company: Informa Group Plc.
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: Entry-level to Mid-level (0-2 years)
🔹 Remote Status: On-site (with work-from-anywhere flexibility)
🚀 Job Overview
Key aspects of this role include:
- Driving impactful digital marketing campaigns from concept to completion
- Enhancing the company's digital presence through website optimization, email campaigns, and social media engagement
- Collaborating with designers and PPC agencies to maximize campaign effectiveness
- Building strong relationships with media partners, industry experts, and event stakeholders
- Using data analytics tools to shape strategic decisions and improve campaign performance
ASSUMPTION: This role requires a strong focus on digital marketing strategies and tactics, with a significant emphasis on data-driven decision making.
📋 Key Responsibilities
✅ Drive impactful marketing campaigns from concept to completion
✅ Craft compelling messages that resonate with customers and drive conversions
✅ Enhance the company's digital presence through website optimization, email campaigns, and social media engagement
✅ Collaborate with designers to create eye-catching digital assets
✅ Work alongside PPC agencies to maximize campaign effectiveness
✅ Build strong relationships with media partners, industry experts, and event stakeholders
✅ Use data analytics tools to shape strategic decisions and improve campaign performance
✅ Help grow the engaged audience database
✅ Manage campaign timelines to ensure successful delivery
✅ Bring fresh ideas and customer insights to enhance marketing initiatives
ASSUMPTION: This role requires a high level of self-motivation, strong organizational skills, and the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 12 months of experience in digital marketing
Required Skills:
- Proven experience with marketing analytics tools
- Strong collaborative skills and ability to work across teams
- Knowledge of digital marketing best practices
- Understanding of SEO principles
- Proficiency in using marketing automation tools (e.g., HubSpot, Marketo)
Preferred Skills:
- Experience in the real estate or events industry
- Fluency in additional languages
ASSUMPTION: While experience in the real estate or events industry is valuable, it is not a strict requirement for this role. The most important qualifications are a strong foundation in digital marketing and a willingness to learn.
💰 Compensation & Benefits
Salary Range: CAD 55,000 - 70,000 per year (based on industry standards for entry-level to mid-level digital marketing roles in Toronto)
Benefits:
- Freedom & flexibility: colleagues rate Informa highly for the flexibility and trust they receive, and they support a range of working patterns
- Great community: a welcoming culture with in-person and online social events, charity initiatives, and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, they encourage and support internal job moves
- Comprehensive time off package: 10 vacation days, 8 paid emergency days, 1 paid day to celebrate your birthday, and up to 4 paid volunteering days
- Work from almost anywhere for up to 4 weeks per calendar year
- Competitive benefits, including a Share Match program
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app, and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
Working Hours: Full-time position with standard business hours (Monday to Friday, 9:00 AM to 5:00 PM), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level to mid-level digital marketing roles in Toronto. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Informa is a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. They connect their customers to information and people that help them know more, do more, and be more.
Company Size: Informa has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Informa was founded in 1998 and has since grown into a global leader in its industry.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- They are a leading international events, digital services, and academic knowledge business, headquartered in the UK.
- Informa is home to a fantastic, inclusive community of over 10,000 colleagues across 30 countries, providing opportunities for growth and development.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: https://www.informa.com/
ASSUMPTION: Informa's diverse range of business segments and global presence provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for entry-level to mid-level digital marketing professionals looking to gain experience and grow their careers.
Reporting Structure: The Digital Marketing Executive will report directly to the Marketing Manager and work closely with cross-functional teams, including designers and PPC agencies.
Work Arrangement: This role offers a hybrid work arrangement, with the opportunity to work from almost anywhere for up to 4 weeks per calendar year.
Growth Opportunities:
- Informa's large and diverse workforce provides ample opportunities for internal job moves and career progression.
- The company offers bespoke training and learning opportunities, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning.
- Informa's global presence and diverse business segments provide opportunities to work on various projects and gain exposure to different aspects of the business.
ASSUMPTION: Given Informa's size and global presence, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Informa's Toronto office is a modern, collaborative workspace with a mix of open-plan and private work areas.
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Toronto is the largest city in Canada and the provincial capital of Ontario, offering a diverse and vibrant urban environment.
- The city is known for its strong economy, cultural attractions, and high quality of life.
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: Standard business hours (Monday to Friday, 9:00 AM to 5:00 PM) with flexibility for remote work
ASSUMPTION: Toronto's diverse and vibrant urban environment, along with Informa's modern and collaborative workspaces, provide an engaging and stimulating work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Marketing Manager or another senior leader
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing skills and experience
- Data analysis and interpretation abilities
- Collaboration and teamwork skills
- Cultural fit and alignment with Informa's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing skills and experience
- Include specific examples of your achievements in digital marketing campaigns and projects
- Demonstrate your understanding of the real estate industry and Informa's business by researching the company and its brands
ATS Keywords: Digital Marketing, Campaign Management, SEO, Marketing Analytics, Marketing Automation, Real Estate, Events, Collaboration, Teamwork
ASSUMPTION: Informa's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on digital marketing expertise and alignment with the company's values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Data analytics tools (e.g., Google Analytics, Tableau)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the projects and campaigns the Digital Marketing Executive is working on.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Informa is committed to understanding and meeting the needs of its customers
- Inclusive: Informa values diversity and fosters an inclusive work environment where everyone can thrive
- Collaborative: Informa encourages teamwork and collaboration across its global workforce
- Agile: Informa embraces change and continuously adapts to meet the evolving needs of its customers and markets
- Entrepreneurial: Informa encourages innovation and empowers its employees to take ownership of their work
Work Style:
- Informa values a flexible and adaptable work style, with a focus on results and outcomes rather than hours worked
- The company encourages a healthy work-life balance and provides opportunities for remote work
- Informa's collaborative and inclusive work environment fosters open communication and active listening
Self-Assessment Questions:
- Do you align with Informa's customer-centric approach to business?
- Are you comfortable working in a dynamic and collaborative team environment?
- Do you have a proactive and entrepreneurial approach to your work?
ASSUMPTION: Informa's values and work style emphasize a customer-centric, inclusive, and collaborative work environment, with a focus on flexibility, adaptability, and innovation.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the digital marketing industry may require quick adaptation to new tools, technologies, and trends
- The role may involve working with tight deadlines and managing multiple projects simultaneously
- Informa's global presence may require collaboration with teams in different time zones and cultures
- The real estate industry may have unique marketing challenges and opportunities compared to other industries
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and professional development.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a greater emphasis on data-driven decision making and campaign management
- Informa's global presence and diverse business segments provide opportunities to work on various projects and gain exposure to different aspects of the business
- Career progression in this role may involve moving into more senior marketing positions within Informa or transitioning into other areas of the business, such as events or academic publishing
ASSUMPTION: This role offers a unique blend of digital marketing expertise and exposure to Informa's diverse business segments, providing a strong foundation for career growth and development.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to promote an upcoming real estate event
- Optimizing the company's website for search engines and improving user experience to drive organic traffic
- Collaborating with designers to create eye-catching social media graphics and animations to promote Informa's real estate brands
- Conducting market research and analysis to identify trends and opportunities in the real estate industry and inform marketing strategies
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Digital Marketing Executive in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Informa's real estate brands?
- What opportunities are there for professional development and growth within this role and the wider organization?
- How does Informa support work-life balance and employee well-being?
- What is the company's approach to remote work and flexible working arrangements?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, growth opportunities, and work-life balance, as well as Informa's approach to employee well-being and remote work.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Informa Group Plc. careers page
- Tailor your resume and cover letter to highlight your relevant digital marketing skills and experience
- Prepare examples of your achievements in digital marketing campaigns and projects to demonstrate your expertise
- Research Informa's real estate brands and industry trends to show your understanding of the business and market
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
