Digital Marketing Executive - Richmond Villages

📌 Core Information

🔹 Job Title: Digital Marketing Executive - Richmond Villages

🔹 Company: Bupa

🔹 Location: United Kingdom

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Shaping the digital strategy for Richmond Villages.
• Managing social media platforms and creating engaging content.
• Executing innovative digital marketing strategies.
• Contributing to the strategic direction of Bupa's business globally.

ASSUMPTION: The job overview suggests a strategic and hands-on approach to digital marketing, focusing on both content creation and strategy development to enhance the brand's digital presence.

📋 Key Responsibilities

✅ Manage quarterly campaign planning across digital channels in collaboration with the Marketing Manager and Senior Marketing Executive.

✅ Attend Richmond Villages weekly for content capture, including photography, case studies, and event coverage.

✅ Lead the development of digital marketing strategies across various channels.

✅ Oversee the creation and posting of ongoing social media content focused on key segments such as properties, care homes, resident case studies, and more.

✅ Set up engaging paid social campaigns with a focus on target demographics.

✅ Mentor the Marketing Assistant and guide them on various tasks.

✅ Forecast and monitor digital performance trends and measure ROI and KPIs.

✅ Manage website and portal platforms, optimizing performance with analytics.

✅ Collaborate with the Web Team for customer journey optimization on websites.

✅ Create blogs focused on SEO improvements.

✅ Oversee vendor and agency collaborations.

✅ Lead digital monitoring calls regularly.

✅ Develop and execute email marketing campaigns and manage email lists.

✅ Prepare performance reports and dashboards.

✅ Lead social media training for internal staff and build a content calendar.

✅ Work with external agencies on advertising and analyze competitor activity.

✅ Develop digital imagery and infographics to enhance messaging.

✅ Define metrics for digital marketing performance measurement and analysis.

ASSUMPTION: The responsibilities are extensive and imply the executive will have a significant influence on digital marketing initiatives and collaborations with both internal and external teams.

🎯 Required Qualifications

Education: Not specified

Experience: 1-2 years in a digital marketing role

Required Skills:

• Creative with strong copywriting capabilities
• Experience in email and social media campaigns
• Strong knowledge of analytics and reporting tools

Preferred Skills:

• Experience with InDesign, Photoshop, and Final Cut Pro
• Strong graphic design skills

ASSUMPTION: Given the responsibilities, candidates should possess a blend of creative, analytical, and technical skills to succeed in this role.

💰 Compensation & Benefits

Salary Range: £28,000 - £32,000, dependent on experience

Benefits:

• 25 days holiday with an option to buy or sell additional days
• Bupa health insurance
• Enhanced pension plan and life insurance

Working Hours: 37.5 hours per week, with a mix of on-site and remote work

ASSUMPTION: The compensation and benefits package reflects the company's focus on employee well-being and flexibility.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance - specializing in international private health insurance

Company Size: 1,001-5,000 employees; it's a medium-sized enterprise offering vast resources and global reach

Founded: 1971

Company Description:

• Providing access to premier international healthcare
• Reinvesting profits to enhance service offerings
• Strong emphasis on customer care and service improvement

Company Specialties:

• International Private Health Insurance
• Comprehensive healthcare solutions
• Regular health checks and wellness benefits

Company Website: Bupa Global

ASSUMPTION: The company’s focus on reinvestment and customer service suggests a stable and customer-oriented work environment.

📊 Role Analysis

Career Level: Early to mid-career level with potential for growth in digital marketing

Reporting Structure: Collaborates with the Marketing Manager and Senior Marketing Executive

Work Arrangement: Hybrid, with mandatory travel to Richmond Villages weekly

Growth Opportunities:

• Expansion of digital marketing skills across platforms
• Mentorship and leadership development
• Potential to influence strategic business direction

ASSUMPTION: This role offers significant development in digital marketing, with opportunities for collaboration and strategic input.

🌍 Location & Work Environment

Office Type: Corporate and remote settings

Office Location(s): Richmond Villages Head Office and various Richmond Villages

Geographic Context:

• Situated in the United Kingdom, providing rich cultural experiences
• Opportunities for regional travel and content creation
• Access to diverse customer and community settings

Work Schedule: Flexible, but includes mandated travel and on-site presence

ASSUMPTION: The work environment supports flexible and dynamic scheduling, ideal for creative roles focused on content and strategy.

💼 Interview & Application Insights

Typical Process:

• Submission of application and resume through the Bupa careers portal
• Initial screening by HR or recruitment partner
• Interview with department management team

Key Assessment Areas:

• Proficiency in digital marketing and content creation
• Ability to strategize and execute marketing plans
• Cultural fit within a diverse and inclusive company

Application Tips:

• Highlight relevant digital marketing and social media experience
• Showcase creativity and past project impacts
• Emphasize experience with analytics and SEO improvements

ATS Keywords: Digital Marketing, Social Media Management, Content Creation, SEO, Analytics, Campaign Planning

ASSUMPTION: The interview process will likely focus on both technical skills and cultural fit, given the company’s values.

🛠️ Tools & Technologies

• Google Analytics (GA/GA4)
• Social Media Platforms (Facebook, TikTok, LinkedIn, Instagram)
• Email Marketing Platforms

ASSUMPTION: Expertise in these tools is crucial for day-to-day operations and strategic planning activities.

👔 Cultural Fit Considerations

Company Values:

• Inclusivity and diversity
• Dedication to improving customer health
• Sustainability and reinvestment in community health initiatives

Work Style:

• Collaborative team player with independent initiative
• Detail-oriented and capable of managing multiple tasks
• Adaptable and open to feedback and new strategies

Self-Assessment Questions:

• Do I enjoy working in a dynamic and fast-paced environment?
• Am I comfortable with weekly travel requirements?
• Can I manage multiple priorities and meet tight deadlines?

ASSUMPTION: A candidate who thrives in a collaborative yet independent setting would fit well into Bupa's culture.

⚠️ Potential Challenges

• Managing frequent travel and on-site responsibilities
• Balancing creative demands with analytical tasks
• Staying current with digital marketing trends
• Handling external and internal collaborations effectively

ASSUMPTION: These challenges require a candidate with strong organizational and adaptive skills to succeed in the role.

📈 Similar Roles Comparison

• Marketing Coordinator: Focuses more on administrative support with less strategic input.
• Social Media Specialist: Primarily focuses on managing social media channels without broader strategy duties.
• Digital Analyst: More focused on data and analytics than creative and strategy development.

ASSUMPTION: This role offers a blend of strategic, creative, and analytical responsibilities compared to more specialized marketing roles.

📝 Sample Projects

• Developing a village-wide digital engagement strategy
• Creating content for a virtual tour of Richmond Villages
• Executing a targeted social media campaign for a special event

ASSUMPTION: These project examples are intended to show the scope and variety of strategic initiatives this role will manage.

❓ Key Questions to Ask During Interview

• How is success measured for this role?
• What are the team's current biggest challenges?
• How does this role contribute to Bupa's broader strategic goals?
• What professional development opportunities does Bupa offer?
• How does the company support work-life balance?

ASSUMPTION: These questions aim to help candidates understand the company's expectations, support systems, and culture better.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Bupa careers portal
• Ensure your resume is ATS compatible with the suggested keywords
• Prepare examples of past work relevant to this role
• Research Bupa's products and strategic interests
• Tailor your cover letter to highlight relevant experience and creativity

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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