📌 Core Information
🔹 Job Title: Digital Marketing Executive / Sr. Executive - Kopar Khairane
🔹 Company: Mintskill HR Solutions LLP
🔹 Location: Kopar Khairane, Navi Mumbai, Maharashtra, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Entry-Level to Mid-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing campaigns across multiple platforms
- Managing and optimizing company websites for SEO and CRO
- Analyzing campaign performance metrics and generating reports
- Overseeing social media accounts and creating engaging content
- Conducting market research and competitor analysis
- Managing paid advertising campaigns (PPC) and budget allocation
- Collaborating with cross-functional teams to create compelling marketing materials
- Staying up-to-date with industry trends and best practices in digital marketing
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision making and continuous learning.
📋 Key Responsibilities
✅ Develop and execute digital marketing campaigns across multiple platforms, including Google Ads, social media, and email marketing
✅ Manage and optimize company websites for SEO and conversion rate optimization (CRO)
✅ Analyze campaign performance metrics and generate reports to measure success
✅ Oversee social media accounts and create engaging content that aligns with brand objectives
✅ Conduct market research and competitor analysis to identify growth opportunities
✅ Manage paid advertising campaigns (PPC) and budget allocation to maximize ROI
✅ Collaborate with the content and design teams to create compelling marketing materials
✅ Manage relationships with external vendors, agencies, and partners to ensure smooth execution of marketing initiatives
✅ Stay up-to-date with industry trends and best practices in digital marketing
ASSUMPTION: This role involves a mix of independent work and collaboration, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: Minimum 1 year of experience in digital marketing or a related role
Required Skills:
- Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Strong understanding of social media platforms and content marketing strategies
- Excellent analytical skills and ability to interpret data-driven insights
- Experience with email marketing platforms such as Mailchimp, HubSpot, or Marketo
- Strong communication, creativity, and problem-solving skills
- Ability to work independently and collaboratively in a fast-paced environment
Preferred Skills:
- Familiarity with A/B testing and user experience (UX) principles
- Experience with marketing automation tools
- Knowledge of HTML, CSS, and JavaScript
ASSUMPTION: Candidates with relevant internship experience or certifications in digital marketing may also be considered.
💰 Compensation & Benefits
Salary Range: INR 3.6 Lacs per annum (Estimated based on industry standards for entry-level to mid-level digital marketing roles in Navi Mumbai)
Benefits:
- Health insurance
- Retirement benefits
- On-site parking
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible hours and work-from-home options available based on team needs and performance
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services. Mintskill HR Solutions LLP specializes in executive search, junior and middle-level search, human resource consulting, recruitment, and manpower search, with a focus on the banking sector.
Company Size: Small to mid-sized (11-50 employees). This size allows for a more agile work environment and closer collaboration with team members and leadership.
Founded: 2016. Mintskill has been creating partnerships with clients to add value to their businesses since its inception.
Company Description:
- Mintskill is an executive search firm that strives to provide quality HR outsourcing services
- The company has a client-centric approach, committed to quality engagement and delivery, with a client base comprising multinational companies and small & medium enterprises
- Mintskill aims to make organizations more successful by developing human capital, improving their impact on communities, and transforming lives while building an incredible company
Company Specialties:
- Executive Search
- Junior and Middle-Level Search
- Human Resource Consulting
- Recruitment
- Manpower Search
- Consulting
- Banking Recruitment
Company Website: www.mintskill.com
ASSUMPTION: Mintskill's focus on human capital development and community impact may indicate a strong emphasis on employee growth and engagement.
📊 Role Analysis
Career Level: Entry-Level to Mid-Level. This role offers opportunities for growth and development within the digital marketing field.
Reporting Structure: The Digital Marketing Executive will report directly to the Marketing Manager or Head of Marketing, depending on the company's organizational structure.
Work Arrangement: On-site, with flexible hours and work-from-home options available based on team needs and performance.
Growth Opportunities:
- Progression to a Senior Digital Marketing Executive or Marketing Manager role
- Expanding skills and expertise in digital marketing channels and tools
- Potential opportunities in related fields, such as content marketing, SEO, or PPC management
ASSUMPTION: Success in this role may lead to increased responsibilities, mentorship opportunities, or a move into a management position.
🌍 Location & Work Environment
Office Type: Modern, professional office space with on-site parking and nearby amenities.
Office Location(s): Navi Mumbai, Maharashtra, India
Geographic Context:
- Navi Mumbai is a well-planned city in the Indian state of Maharashtra, located near Mumbai
- The city offers a mix of urban and suburban living, with easy access to beaches, parks, and shopping centers
- Navi Mumbai has a tropical savanna climate, with warm and humid weather throughout the year
Work Schedule: Full-time (40 hours/week), with flexible hours and work-from-home options available based on team needs and performance.
ASSUMPTION: The work environment at Mintskill's Navi Mumbai office is likely collaborative and supportive, with a focus on employee growth and engagement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with the marketing team or other stakeholders
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing skills and knowledge
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in digital marketing campaigns
- Tailor your resume and cover letter to emphasize skills and qualifications mentioned in the job description
- Prepare examples of successful digital marketing projects or campaigns you've worked on
- Research Mintskill's company culture and values to demonstrate your fit
ATS Keywords: Digital Marketing, SEO, Google Ads, Social Media, Email Marketing, Analytics, Content Creation, Market Research, PPC, Budget Management, Collaboration, Problem Solving, Creativity, Communication, Data Interpretation, CRO
ASSUMPTION: The application process at Mintskill is likely to be competitive, with a focus on finding the best fit for the company's culture and values.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Facebook Ads Manager
- SEMrush, Ahrefs, or Moz
- Mailchimp, HubSpot, or Marketo
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Partnering with companies and connecting great people to great places of work
- Impacting communities and transforming lives
- Creating an incredible company while doing so
Work Style:
- Collaborative and team-oriented
- Focused on continuous learning and improvement
- Committed to delivering quality results for clients
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about staying up-to-date with digital marketing trends and best practices?
- Do you enjoy working on a variety of projects and campaigns?
ASSUMPTION: Candidates who align with Mintskill's company values and work style are more likely to succeed and enjoy their role.
⚠️ Potential Challenges
- Managing multiple digital marketing campaigns simultaneously
- Keeping up with the fast-paced nature of digital marketing and its constant evolution
- Balancing creative and analytical aspects of the role
- Adapting to a dynamic work environment and changing priorities
ASSUMPTION: Success in this role requires strong time management, prioritization, and adaptability skills.
📈 Similar Roles Comparison
- This role focuses more on execution and optimization of digital marketing campaigns, whereas related positions (e.g., Digital Marketing Specialist, SEO Specialist) may have a narrower focus
- Digital marketing roles in the consulting and services industry may require a broader range of skills and industry knowledge compared to in-house marketing roles
- Career progression in digital marketing can lead to roles such as Senior Digital Marketing Executive, Marketing Manager, or even Chief Marketing Officer
ASSUMPTION: Understanding the differences and similarities between related roles can help candidates determine if this position is the right fit for their career goals.
📝 Sample Projects
- Developing and executing a social media marketing campaign to increase brand awareness and engagement
- Conducting keyword research and on-page optimization to improve a website's search engine rankings
- Analyzing campaign performance data to identify trends, optimize ad spend, and maximize ROI
ASSUMPTION: Familiarity with these types of projects can help candidates demonstrate their skills and experience in the interview process.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall marketing strategy and business goals?
- What opportunities are there for professional development and growth within the marketing team?
- How does Mintskill support work-life balance for its employees?
- What is the typical career path for someone in this role?
ASSUMPTION: Asking thoughtful questions demonstrates a candidate's interest in the role and eagerness to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience in digital marketing
- Prepare examples of successful digital marketing projects or campaigns you've worked on
- Research Mintskill's company culture and values to demonstrate your fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
