Digital Marketing Expert

📌 Core Information

🔹 Job Title: Digital Marketing Expert

🔹 Company: ReSource Pro

🔹 Location: Atlanta, GA, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: July 25, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Lead digital marketing initiatives to drive revenue growth
• Optimize campaigns and enhance online visibility
• Manage SEO/SEM/PPC strategies and advertising campaigns
• Oversee website analytics and collaborate with cross-functional teams

ASSUMPTION: This role requires a strategic and analytical mindset, with a strong focus on data-driven decision making and continuous optimization.

📋 Key Responsibilities

✅ Lead digital marketing strategy and execution to achieve revenue and lead generation goals

✅ Manage and optimize SEO/SEM/PPC campaigns using platforms like Conductor, Google Ads, and GA4

✅ Execute advertising campaigns across digital publications, social platforms, and through SEO, AEO, and LLMs

✅ Oversee corporate website, ensuring best practices and reporting on key analytics using Google Analytics and Salesforce

✅ Collaborate with marketing, sales, and other teams to achieve shared goals and maintain a positive workplace culture

✅ Stay current with evolving digital trends, including AI and large language model innovations, and develop an overarching AI strategy to improve marketing performance

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 10+ years of experience in Digital Marketing, with 5+ years in SEO/SEM/PPC and Google Analytics

Required Skills:

• Proven expertise in digital marketing strategy and campaign management
• Strong analytical skills and data-driven mindset
• Familiarity with Google Analytics, Google Ads, LinkedIn, and CRM marketing tools
• Excellent interpersonal and communication skills
• Ability to work independently and manage multiple projects under pressure

Preferred Skills:

• Certifications: Google Analytics and/or Google Adwords
• Experience with AI and large language models
• Fluency in additional languages

ASSUMPTION: Candidates with a proven track record in driving revenue growth through digital marketing strategies will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $64,734 - $109,549 per year (based on location)

Benefits:

• 100% paid employee health insurance on Day 1
• Eligible for all medical, dental, and vision benefits on Day 1
• Generous PTO plan with paid holidays and floating holidays
• Innovation-focused work environment that promotes collaboration
• Opportunity to contribute to the future of a growing, global organization

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is competitive for the industry and location, with additional benefits and opportunities for growth.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 10,001+ employees (Global)

Founded: 2004

Company Description:

• Focused exclusively on the insurance industry
• Trusted strategic operations partner for insurance organizations
• Global team of over 10,000 employees serving more than 1,800 clients
• Recognized as one of the fastest-growing companies in the US by Inc. 5000

Company Specialties:

• Insurance
• Insurtech
• Knowledge Process Management
• Business Process Management
• Management Consulting
• Advisory Services
• Distribution Strategies
• Compliance and Licensing
• Tech-Enabled Solutions

Company Website: www.resourcepro.com

ASSUMPTION: ReSource Pro's extensive experience and global presence make it an attractive option for candidates seeking a stable and growing organization in the insurance industry.

📊 Role Analysis

Career Level: Senior/Expert

Reporting Structure: Reports directly to the Hiring Manager or Marketing Director

Work Arrangement: Remote, with occasional team meetings and events

Growth Opportunities:

• Potential to advance to a leadership role within the marketing department
• possibility to expand into new markets and regions
• Opportunity to contribute to the development and implementation of AI strategies

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (with occasional team meetings and events)

Office Location(s): Atlanta, GA, United States

Geographic Context:

• Atlanta, GA, United States
• Global presence with offices in multiple countries
• Opportunity to work with a diverse, international team

Work Schedule: Full-time (40 hours/week), with flexible hours and a focus on results

ASSUMPTION: The remote work arrangement offers candidates the flexibility to balance work and personal responsibilities, with a strong focus on results and performance.

💼 Interview & Application Insights

Typical Process:

• Submit application through the provided link
• Behavioral interview with Talent Acquisition
• Online talent assessment
• Hiring Manager interview
• Stakeholder interview

Key Assessment Areas:

• Digital marketing strategy and campaign management
• Analytical skills and data-driven mindset
• Interpersonal and communication skills
• Ability to work independently and manage multiple projects
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare for behavioral interview questions focusing on problem-solving, leadership, and teamwork
• Demonstrate your understanding of the insurance industry and ReSource Pro's unique value proposition

ATS Keywords: Digital Marketing, SEO, SEM, PPC, Google Analytics, CRM, Marketing Strategy, Campaign Management, AI, Large Language Models

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and potential to drive revenue growth through digital marketing strategies.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• LinkedIn Advertising
• SEMrush
• Conductor
• Hotjar
• Salesforce
• WordPress
• AI and large language model tools (as needed)

ASSUMPTION: The required tools and technologies are industry-standard and widely used in digital marketing roles, with opportunities to leverage AI and large language models as the field evolves.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Integrity
• Accountability

Work Style:

• Data-driven and results-oriented
• Proactive and self-motivated
• Strong team player with excellent communication skills
• Adaptable and open to feedback
• Comfortable working in a fast-paced, dynamic environment

Self-Assessment Questions:

• How do you stay current with evolving digital trends and AI innovations in the marketing field?
• Can you provide an example of a time when you optimized a digital marketing campaign to drive significant results?
• How do you approach collaboration and teamwork in a remote work environment?

ASSUMPTION: Candidates who align with ReSource Pro's values and work style will be most successful in this role, with a strong focus on data-driven decision making, collaboration, and continuous learning.

⚠️ Potential Challenges

• Managing multiple projects and deadlines under pressure
• Keeping up with the fast-paced evolution of digital marketing trends and AI innovations
• Balancing remote work responsibilities with personal commitments
• Navigating a large, global organization with diverse teams and stakeholders

ASSUMPTION: These challenges can be mitigated with strong project management skills, a proactive and adaptable mindset, and a commitment to continuous learning and self-improvement.

📈 Similar Roles Comparison

• This role is unique in its focus on driving revenue growth through digital marketing strategies in the insurance industry
• Compared to similar roles in other industries, this position offers a competitive salary range, comprehensive benefits, and significant growth opportunities
• Career path comparison: This role provides a clear path to advancement within the marketing department, with potential to expand into new markets and regions

ASSUMPTION: Candidates should consider this role's unique focus on the insurance industry, competitive compensation and benefits, and significant growth potential when evaluating similar opportunities.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to drive revenue growth for a new insurance product launch
• Optimizing SEO/SEM/PPC campaigns to improve online visibility and conversion rates for an existing insurance product
• Collaborating with cross-functional teams to create and implement an AI strategy to enhance marketing performance and customer engagement

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the opportunity to make a tangible impact on the company's success.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department in the next 12-24 months, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to integrating AI and large language models into its marketing strategies?
• How does the company measure and track the success of its digital marketing campaigns, and what tools do they use for this purpose?
• What is the company's long-term vision for its digital marketing efforts, and how does this role fit into that plan?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its long-term success, while also providing valuable insights into the organization's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare for behavioral interview questions focusing on problem-solving, leadership, and teamwork
• Demonstrate your understanding of the insurance industry and ReSource Pro's unique value proposition
• Follow up with the hiring manager or talent acquisition team within one week of your interview, expressing your interest in the role and any additional insights you gained during the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.