Digital Marketing Expert

📌 Core Information

🔹 Job Title: Digital Marketing Expert

🔹 Company: Securitas

🔹 Location: Machelen, Flanders, Belgium

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing, launching, and managing marketing and employer branding campaigns across various digital channels
• Managing social media presence and engaging with followers
• Optimizing SEO and SEM to improve website visibility and generate leads
• Analyzing campaign performance and using data to drive decision-making
• Collaborating with sales, communication, and other teams to ensure marketing efforts align with business objectives

ASSUMPTION: This role requires a strong focus on digital marketing, with a particular emphasis on SEO, web analytics, and email marketing. The ideal candidate will have experience in these areas and be comfortable using relevant tools and platforms.

📋 Key Responsibilities

✅ Campaign Management: Design, launch, and manage marketing and employer branding campaigns via various digital channels, including social media, email, and search engines. Set objectives, manage budgets, and ensure campaigns run smoothly and effectively.

✅ Social Media Management: Manage Securitas' social media channels, such as Facebook, Instagram, and LinkedIn. Post engaging content, interact with followers, and monitor brand reputation.

✅ SEO & SEM Optimization: Optimize the website to improve search engine rankings and manage paid advertising campaigns to generate more traffic and leads.

✅ Data Analysis: Analyze campaign performance, track key performance indicators (KPIs) such as website traffic, conversion rates, and engagement, and use these insights to make data-driven decisions and improve strategies.

✅ Website Development: Ensure the website aligns with Securitas' commercial strategy, work with the communication and marketing manager on content, and collaborate with designers to create a user-friendly experience. Implement technical SEO best practices and coordinate website maintenance and support.

✅ Collaboration: Work closely with the communication and sales team, solutions owners, graphic design, and content marketing. Collaborate with colleagues in other countries to ensure marketing efforts support business goals.

✅ Event Planning: Assist in planning and coordinating commercial events, such as trade shows or other industry events (if interested).

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams.

🎯 Required Qualifications

Education: A bachelor's degree in Marketing, Communications, or a related field is preferred but not required if you have equivalent experience.

Experience: At least 3 years of experience in digital marketing, with a strong focus on SEO, web analytics, and email marketing.

Required Skills:

• Proven experience in digital marketing, with a strong focus on SEO, web analytics, and email marketing
• Fluency in Dutch and English; French is a plus
• Strong analytical skills and data-driven mindset
• Proficient in digital tools and platforms, such as Google Ads, Meta Ads Manager, LinkedIn Ads, and Looker Studio (or other reporting tools)
• Creativity, proactivity, and strong teamwork skills

Preferred Skills:

• Experience with event planning
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have experience working with cross-functional teams and be comfortable in an international context.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between €35,000 and €45,000 per year, based on industry standards for digital marketing roles in Belgium. This estimate takes into account the required experience level and the location of the role.

Benefits:

• Opportunity to work in a dynamic and innovative team
• Chance to contribute directly to Securitas' commercial growth
• Collaboration with enthusiastic colleagues in Belgium and other countries
• Participation in innovative and growth-oriented projects

Working Hours: The role requires a standard full-time work schedule, with flexibility for occasional overtime or event planning as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Securitas is a world-leading safety and security solutions partner, operating in the security and investigations industry. With over 350,000 employees in 47 markets, Securitas helps make the world a safer place by leveraging technology and innovative, holistic approaches.

Company Size: Securitas is a large organization with over 10,000 employees. Working for a company of this size offers opportunities for growth, collaboration, and exposure to diverse perspectives.

Founded: Securitas was founded in 1934 and has since grown into a global leader in the security industry.

Company Description:

• Securitas offers a wide range of safety and security solutions, including permanent surveillance, technological solutions, and training
• The company values integrity, helpfulness, and vigilance, and encourages diversity and inclusion
• Securitas aims to create a safer world by offering tailored security solutions to clients

Company Specialties:

• Security and investigations
• Safety solutions
• Technology-driven security
• Innovative security approaches

Company Website: securitas.com

ASSUMPTION: Securitas' global presence and extensive experience in the security industry make it an attractive employer for candidates seeking a challenging and rewarding career in a dynamic field.

📊 Role Analysis

Career Level: This role is at the intermediate level, requiring at least 3 years of experience in digital marketing. The ideal candidate will have a solid foundation in digital marketing principles and be ready to take on more responsibility and leadership in their career.

Reporting Structure: The Digital Marketing Expert will report directly to the Marketing Manager and collaborate with various teams, including communication, sales, and graphic design.

Work Arrangement: This is an on-site role, requiring the candidate to work from Securitas' office in Machelen, Belgium. However, there may be opportunities for occasional remote work or event planning as needed.

Growth Opportunities:

• As Securitas is a large organization with a global presence, there may be opportunities for career advancement and international assignments
• The role offers the chance to work on innovative projects and contribute directly to Securitas' commercial growth
• Working in a dynamic and collaborative team environment can provide valuable learning experiences and opportunities for professional development

ASSUMPTION: The role offers significant growth potential for the right candidate, with opportunities for career advancement, international assignments, and exposure to diverse projects and teams.

🌍 Location & Work Environment

Office Type: Securitas' office in Machelen, Belgium, is a modern, professional workspace designed to facilitate collaboration and productivity.

Office Location(s): Securitas' Machelen office is located at Sint Lendriksborre 3, 1831 Machelen, Belgium.

Geographic Context:

• Machelen is a suburban town located approximately 10 kilometers southeast of Brussels, the capital of Belgium
• The area is well-connected by public transportation, with easy access to major highways and Brussels Airport
• Machelen offers a mix of urban and rural environments, with plenty of green spaces and recreational opportunities nearby

Work Schedule: The role requires a standard full-time work schedule, with flexibility for occasional overtime or event planning as needed. The work arrangement is on-site, with the possibility of occasional remote work or event planning.

ASSUMPTION: The location of Securitas' Machelen office provides easy access to Brussels and other major cities in the region, making it an attractive option for candidates seeking a convenient and well-connected work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the Marketing Manager and a member of the HR team
• Final interview with the Marketing Director

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical skills and data-driven mindset
• Collaboration and teamwork skills
• Cultural fit and alignment with Securitas' values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role
• Prepare examples of your previous marketing campaigns and their results to discuss during the interview
• Research Securitas and the security industry to demonstrate your understanding of the company and its mission

ATS Keywords: Digital Marketing, Campaign Management, Social Media Management, SEO, SEM, Data Analysis, Website Development, Collaboration, Event Planning, Google Ads, Meta Ads Manager, LinkedIn Ads, Looker Studio

ASSUMPTION: The interview process for this role is designed to assess the candidate's digital marketing skills, experience, and cultural fit with Securitas. The ideal candidate will have a strong background in digital marketing, with a particular focus on SEO, web analytics, and email marketing.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• LinkedIn Ads
• Looker Studio (or other reporting tools)
• Social media platforms (Facebook, Instagram, LinkedIn)
• Website content management systems (CMS)
• Email marketing platforms

ASSUMPTION: The tools and technologies listed are essential for the role and should be familiar to the ideal candidate. Proficiency in these tools is a requirement for the role.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Securitas values honesty, transparency, and ethical behavior in all aspects of its operations
• Helpfulness: Securitas aims to provide exceptional service to its clients and contribute positively to the communities in which it operates
• Vigilance: Securitas is committed to maintaining a high level of awareness and preparedness to anticipate and mitigate potential threats and risks

Work Style:

• Collaborative: Securitas values teamwork and encourages open communication and cooperation among its employees
• Dynamic: Securitas operates in a fast-paced and ever-changing industry, requiring employees to be adaptable and responsive to new challenges and opportunities
• Innovative: Securitas encourages creativity and encourages its employees to think outside the box to drive business growth and improve security solutions

Self-Assessment Questions:

• Do you align with Securitas' values of integrity, helpfulness, and vigilance?
• Are you comfortable working in a dynamic and collaborative team environment?
• Do you have experience working with cross-functional teams and managing multiple projects simultaneously?

ASSUMPTION: Securitas' values and work style require candidates to be honest, transparent, and adaptable, with a strong focus on collaboration and innovation. The ideal candidate will be comfortable working in a dynamic and fast-paced environment and be able to manage multiple projects simultaneously.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously may require strong organizational skills and attention to detail
• Working in a fast-paced and dynamic industry may present challenges in keeping up with the latest trends and technologies
• Collaborating with various teams and stakeholders may require strong communication and interpersonal skills
• Occasional event planning may require flexibility in working hours and the ability to work weekends or evenings as needed

ASSUMPTION: The role presents several challenges that require strong organizational skills, adaptability, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced and dynamic environment and be able to balance multiple priorities effectively.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a stronger emphasis on SEO, web analytics, and email marketing
• Securitas' global presence and extensive experience in the security industry make it an attractive employer for candidates seeking a challenging and rewarding career in a dynamic field
• Career progression in Securitas may offer opportunities for international assignments and exposure to diverse projects and teams

ASSUMPTION: The role offers unique opportunities for career growth and exposure to diverse projects and teams, with a strong focus on digital marketing and the security industry.

📝 Sample Projects

• Developing and executing a targeted social media campaign to increase brand awareness and engagement
• Optimizing the Securitas website to improve search engine rankings and drive more organic traffic
• Analyzing campaign performance data to identify trends and make data-driven decisions to improve future campaigns

ASSUMPTION: The role offers a variety of projects and initiatives, with a strong focus on digital marketing and data analysis. The ideal candidate will have experience in these areas and be comfortable working on multiple projects simultaneously.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the marketing team collaborate with other departments, such as sales and communication?
• What are the most significant challenges facing the security industry, and how does Securitas address them?
• What opportunities are there for professional development and career growth within the marketing department and the company as a whole?
• How does Securitas support work-life balance for its employees?

ASSUMPTION: The interview questions are designed to assess the candidate's understanding of Securitas' team structure, collaboration dynamics, and career growth opportunities. The ideal candidate will be curious and engaged, asking thoughtful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Securitas job portal
• Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role
• Prepare examples of your previous marketing campaigns and their results to discuss during the interview
• Research Securitas and the security industry to demonstrate your understanding of the company and its mission
• Follow up with the Securitas HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.