📌 Core Information
🔹 Job Title: Digital Marketing Expert
🔹 Company: Techo-Bloc
🔹 Location: Saint-Hubert, Quebec, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive digital marketing strategies
- Managing digital advertising budgets and optimizing campaign spending
- Collaborating cross-functionally to enhance overall marketing effectiveness
- Staying up-to-date with digital trends and industry best practices
ASSUMPTION: This role requires a high level of analytical skills and proficiency in digital marketing tools to succeed.
📋 Key Responsibilities
✅ Lead the development and execution of comprehensive digital marketing strategies
✅ Manage digital advertising budgets and allocate resources effectively
✅ Optimize campaign spending to maximize ROI and achieve targeted goals
✅ Audit and update Google Analytics 4 (GA4) and event tracking via Google Tag Manager (GTM)
✅ Create and manage reports and dashboards to analyze campaign and website performance
✅ Identify and support opportunities to grow Techo-Bloc's organic visibility and traffic
✅ Collaborate with internal teams to develop integrated marketing campaigns
✅ Serve as a digital subject matter expert across the organization
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record of 5+ years in digital marketing roles
Required Skills:
- Expert level use of data analytics tools such as Google Analytics
- Strong analytical skills with the ability to interpret complex data sets
- Proficiency in digital marketing platforms and tools including Google Ads, Facebook Ads Manager, LinkedIn Ads, SEMrush, MOZ, etc.
- Bilingual: French and English (English required for U.S. operations)
Preferred Skills:
- Experience with A/B testing and landing page optimization
- Knowledge of SEO best practices and technical SEO
- Familiarity with Looker Studio or similar data visualization tools
ASSUMPTION: Candidates with experience in the building materials industry may have an advantage but is not required.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a Digital Marketing Expert with 5-10 years of experience)
Benefits:
- RRSP with employer contribution
- 24/7 telemedicine & Employee Assistance Program (EAP)
- Inhouse leadership development and coaching
- Training & Development Programs
- Flexible work arrangements
- Considerable referral bonuses
- Discounts on Techo-Bloc’s products
- Healthy snack-filled kitchens
- Techo-Bloc branded swag
- Free parking
- Employee Recognition Events
- English and French courses available as needed
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Building Materials
Company Size: 501-1,000 employees
Founded: 1989
Company Description:
- Techo-Bloc is a leading manufacturer of modern, eye-catching, and unique paving stone products in the hardscapes marketplace
- They are committed to challenging the status quo and pushing the boundaries of outdoor design
- Techo-Bloc has expanded its distribution network to over 700 stores across the USA & Canada and has a team of over 600 employees
Company Specialties:
- Pavers & Paving stones
- Garden Walls & Pillars
- Outdoor flooring Slabs
- Outdoor Steps
- Caps & Overlay system
- Stone Garden Edges
- Stone Fire Pits & Outdoor Kitchens
Company Website: https://www.techo-bloc.com/
ASSUMPTION: Techo-Bloc's focus on innovation and excellence in the hardscapes marketplace makes it an attractive employer for creative and driven individuals.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports to the Marketing Operations Manager
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential for career advancement within the marketing department
- Opportunities to work on diverse projects and campaigns
- Chance to collaborate with cross-functional teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Saint-Hubert, Quebec, Canada
Geographic Context:
- Saint-Hubert is a city located on the South Shore of Montreal
- The area offers a mix of urban and suburban living with easy access to shopping, dining, and recreational activities
- Techo-Bloc's office is located near Highway 15, providing convenient access to major transportation routes
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The work environment at Techo-Bloc is collaborative and inclusive, with a strong focus on employee engagement and development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening
- In-depth behavioral and technical interviews with the hiring manager and other team members
- Final interview with the Marketing Operations Manager
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Digital marketing expertise and campaign management experience
- Communication and collaboration skills
- Cultural fit and alignment with Techo-Bloc's values
Application Tips:
- Highlight your experience with data-driven decision-making and campaign optimization
- Include specific examples of your achievements in digital marketing roles
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare a portfolio showcasing your expertise in digital marketing funnels, including campaign strategies and case studies on lead generation, conversion, and retention
ATS Keywords: Digital Marketing, Data Analytics, SEO, SEM, Email Marketing, Paid Social, Content Marketing, Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Ads, Market Research, Campaign Optimization, A/B Testing, Cross-Functional Collaboration, Technical SEO
ASSUMPTION: Techo-Bloc's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and goals.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Facebook Ads Manager
- LinkedIn Ads
- SEMrush
- MOZ
- Looker Studio
- Google Tag Manager
- Google Search Console
- SEO tools (e.g., Ahrefs, BrightEdge)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Excellence
- Collaboration
- Empathy
- Enthusiasm
Work Style:
- Data-driven and analytical
- Creative and strategic
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay up-to-date with digital marketing trends and industry best practices?
- Can you provide an example of a time when you optimized a digital marketing campaign to improve ROI?
- How do you approach cross-functional collaboration and ensuring that marketing efforts align with overall business objectives?
ASSUMPTION: Techo-Bloc values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's success.
⚠️ Potential Challenges
- Managing a large digital advertising budget and optimizing campaign spending
- Keeping up with the fast-paced nature of the digital marketing landscape
- Collaborating effectively with cross-functional teams to develop integrated marketing campaigns
- Working in a dynamic and sometimes fast-paced environment
ASSUMPTION: These challenges can be overcome with strong analytical skills, a proactive approach, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Digital Marketing Manager: This role focuses more on strategy and team management, while the Digital Marketing Expert role is more focused on hands-on execution and optimization
- SEO Specialist: This role is more specialized in search engine optimization, while the Digital Marketing Expert role requires a broader range of digital marketing skills
- Digital Marketing Strategist: This role is more focused on developing high-level digital marketing strategies, while the Digital Marketing Expert role involves both strategy development and campaign execution
ASSUMPTION: The Digital Marketing Expert role offers a unique blend of strategic and tactical responsibilities, making it an attractive opportunity for candidates with a strong analytical background and a passion for digital marketing.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch
- Optimizing a paid social media campaign to improve click-through rates and conversions
- Conducting a technical SEO audit and implementing fixes to improve organic search performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of expertise required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Techo-Bloc's digital marketing efforts and where this role fits into the overall strategy?
- How does Techo-Bloc approach cross-functional collaboration and ensuring that marketing efforts align with overall business objectives?
- What are the biggest challenges facing the digital marketing team in the next 6 to 12 months, and how can this role help address them?
- How does Techo-Bloc support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare a portfolio showcasing your expertise in digital marketing funnels, including campaign strategies and case studies on lead generation, conversion, and retention
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
