📌 Core Information
🔹 Job Title: Digital Marketing Expert
🔹 Company: Techo-Bloc
🔹 Location: Saint-Hubert, Quebec, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive digital marketing strategies
- Managing digital advertising budgets and optimizing campaign spending
- Analyzing campaign and website performance using data-driven insights
- Collaborating cross-functionally to enhance website experiences and improve conversions
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and experience in digital marketing to drive brand visibility, lead generation, and revenue growth.
📋 Key Responsibilities
✅ Building and executing high-performing digital marketing strategies across multiple channels
✅ Managing digital advertising budgets and allocating resources effectively
✅ Optimizing campaign spending to maximize ROI and achieve targeted goals
✅ Auditing and updating Google Analytics 4 (GA4) and event tracking via Google Tag Manager (GTM)
✅ Creating and managing reports and dashboards to analyze campaign and website performance
✅ Identifying and supporting opportunities to grow Techo-Bloc's organic visibility and traffic
✅ Collaborating with the e-Commerce team to improve website user experience and increase conversions
✅ Serving as a digital subject matter expert across the organization to inform broader strategies
ASSUMPTION: The role requires a strong focus on data analysis, campaign optimization, and cross-functional collaboration to achieve business objectives and customer needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record of 5+ years in digital marketing roles with a focus on data analytics, strategy development, and campaign optimization
Required Skills:
- Expert level use of data analytics tools such as Google Analytics or similar platforms
- Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions
- Proficiency in digital marketing platforms and tools including Google Ads, Facebook Ads Manager, LinkedIn Ads, SEMrush, MOZ, or similar tools
- Bilingual: French and English (English required for U.S. operations)
Preferred Skills:
- Experience with Google Analytics 4 (GA4) and event tracking via Google Tag Manager (GTM)
- Knowledge of A/B testing and landing page optimization
- Familiarity with SEO best practices and competitor analysis
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on data analysis and campaign optimization, as well as proficiency in relevant tools and platforms.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 CAD per year (Based on industry standards for a Digital Marketing Expert with 5-10 years of experience in the Building Materials industry)
Benefits:
- RRSP with employer contribution
- 24/7 telemedicine & Employee Assistance Program (EAP)
- Inhouse leadership development and coaching
- Training & Development Programs
- Flexible work arrangements
- Considerable referral bonuses
- Discounts on Techo-Bloc’s products
- Healthy snack-filled kitchens
- Techo-Bloc branded swag
- Free parking
- Employee Recognition Events
- English and French courses available as needed
Working Hours: 40 hours per week, Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: The salary range is based on industry standards for a Digital Marketing Expert with 5-10 years of experience in the Building Materials industry. Benefits are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Techo-Bloc operates in the Building Materials industry, focusing on the production and distribution of paving stones, garden walls, and other hardscaping products. The industry is competitive and driven by innovation and customer demand.
Company Size: Techo-Bloc is a mid-sized company with 501-1,000 employees, providing a collaborative and inclusive work environment that supports career growth and recognition.
Founded: Techo-Bloc was founded in 1989 and has since grown from a team of 5 to over 600 employees, with a distribution network of over 700 stores across the USA and Canada.
Company Description:
- Techo-Bloc is an entrepreneurial innovator that takes pride in rolling up its sleeves and making things happen
- The company is driven by bold growth, creativity, and a commitment to excellence within a collaborative and inclusive work environment
- Techo-Bloc focuses on challenging the status quo and pushing the boundaries of outdoor design
Company Specialties:
- Pavers & Paving stones
- Garden Walls & Pillars
- Outdoor flooring Slabs
- Outdoor Steps
- Caps & Overlay system
- Stone Garden Edges
- Stone Fire Pits & Outdoor Hitchens
Company Website: https://www.techo-bloc.com/
ASSUMPTION: Techo-Bloc's focus on innovation, collaboration, and excellence creates an engaging and dynamic work environment for employees.
📊 Role Analysis
Career Level: This role is suitable for an experienced Digital Marketing Expert looking to apply their skills in a dynamic and growing organization.
Reporting Structure: The Digital Marketing Expert reports to the Marketing Operations Manager and collaborates cross-functionally with internal teams, including Sales, Creative, and Events.
Work Arrangement: This is an on-site position with flexible work arrangements available.
Growth Opportunities:
- Advancement opportunities through well-defined career paths by department
- Performance-based bonuses and recognition programs
- Training and development programs to support continuous learning and growth
ASSUMPTION: Techo-Bloc's commitment to career growth and recognition provides employees with opportunities to advance their careers and make a significant impact on the organization's success.
🌍 Location & Work Environment
Office Type: Techo-Bloc's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 5255 Rue Albert-Millichamp, Longueuil, Québec J3Y, Canada
Geographic Context:
- Saint-Hubert is a suburb of Montreal, Quebec, Canada, with a population of approximately 40,000 people
- The area offers a mix of urban and suburban living, with easy access to Montreal's amenities and attractions
- Quebec is a bilingual province, with French as the official language and English widely spoken, particularly in urban areas
Work Schedule: The standard workweek is Monday to Friday, with flexible hours and occasional remote work arrangements available.
ASSUMPTION: Techo-Bloc's work environment encourages collaboration, innovation, and continuous learning, with a focus on supporting employees' professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the marketing team and other stakeholders
- Final interview with the Marketing Operations Manager
Key Assessment Areas:
- Digital marketing strategy and campaign optimization
- Data analysis and interpretation skills
- Cross-functional collaboration and communication
- Alignment with Techo-Bloc's company values and culture
Application Tips:
- Highlight your experience with data-driven digital marketing strategies and campaign optimization
- Tailor your resume to emphasize relevant skills and experiences for this role
- Prepare a portfolio showcasing your expertise in digital marketing funnels, including campaign strategies and case studies on lead generation, conversion, and retention
- Research Techo-Bloc's company culture and values to demonstrate your fit for the organization
ATS Keywords: Digital Marketing, Data Analytics, SEM, SEO, Email Marketing, Paid Social, Content Marketing, Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Ads, SEMrush, MOZ, A/B Testing, Market Research, Competitor Analysis
ASSUMPTION: Techo-Bloc's application process is designed to assess candidates' skills, experiences, and cultural fit for the Digital Marketing Expert role.
🛠️ Tools & Technologies
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Ads
- Facebook Ads Manager
- LinkedIn Ads
- SEMrush
- MOZ
- Looker Studio
- Excel
ASSUMPTION: The tools and technologies listed are essential for the Digital Marketing Expert role and may be subject to change based on the organization's needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Techo-Bloc encourages creativity and challenges the status quo in outdoor design
- Collaboration: The company fosters a collaborative and inclusive work environment that supports employee growth and success
- Excellence: Techo-Bloc is committed to delivering high-quality products and exceptional customer experiences
Work Style:
- Data-driven: The organization relies on data analysis and insights to inform decision-making and optimize performance
- Dynamic: Techo-Bloc's work environment is fast-paced and ever-evolving, requiring employees to adapt and grow continuously
- Collaborative: The company values teamwork and cross-functional collaboration to achieve business objectives and customer needs
Self-Assessment Questions:
- Do you thrive in a dynamic, data-driven work environment that requires continuous learning and adaptation?
- Are you comfortable working collaboratively with cross-functional teams to achieve shared goals?
- Do you align with Techo-Bloc's commitment to innovation, excellence, and customer focus?
ASSUMPTION: Techo-Bloc's company culture emphasizes innovation, collaboration, and excellence, creating an engaging and challenging work environment for employees.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking, analytical skills, and experience in digital marketing to drive brand visibility, lead generation, and revenue growth
- Techo-Bloc's competitive industry and fast-paced work environment may present challenges in keeping up with industry trends and maintaining a high level of performance
- The role may require occasional remote work, which could present challenges in maintaining productivity and work-life balance
- The role is based in Saint-Hubert, Quebec, Canada, which may present challenges for candidates who are not familiar with the local area or language
ASSUMPTION: The Digital Marketing Expert role presents unique challenges and opportunities for growth and development in a dynamic and innovative organization.
📈 Similar Roles Comparison
- Compared to similar roles in the industry, the Digital Marketing Expert role at Techo-Bloc offers a unique blend of strategic, analytical, and collaborative responsibilities
- The role requires a higher level of experience and expertise in digital marketing, with a focus on data-driven decision-making and campaign optimization
- Techo-Bloc's commitment to innovation, collaboration, and excellence creates a challenging and engaging work environment that supports employee growth and development
ASSUMPTION: The Digital Marketing Expert role at Techo-Bloc offers a unique combination of responsibilities, experiences, and cultural fit considerations that set it apart from similar roles in the industry.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive brand awareness, lead generation, and revenue growth for Techo-Bloc's product lines
- Optimizing campaign spending and maximizing ROI for Techo-Bloc's digital advertising budget
- Collaborating with the e-Commerce team to improve website user experience and increase conversions through A/B testing and landing page optimization
ASSUMPTION: The sample projects listed are representative of the Digital Marketing Expert role's responsibilities and may vary based on the organization's needs and industry trends.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Techo-Bloc support the professional growth and development of its employees?
- What are the key priorities for the Digital Marketing Expert role in the first 90 days?
- How does Techo-Bloc measure the success of its digital marketing campaigns and strategies?
- What are the most challenging aspects of the Digital Marketing Expert role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to Techo-Bloc's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Techo-Bloc careers page
- Tailor your resume to highlight your experience with data-driven digital marketing strategies and campaign optimization
- Prepare a portfolio showcasing your expertise in digital marketing funnels, including campaign strategies and case studies on lead generation, conversion, and retention
- Research Techo-Bloc's company culture and values to demonstrate your fit for the organization
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
