📌 Core Information
🔹 Job Title: Digital Marketing Expert
🔹 Company: Techo-Bloc
🔹 Location: Saint-Hubert, Quebec, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive digital marketing strategies to enhance brand awareness, lead generation, conversions, and drive sales across various online channels.
- Managing digital advertising budgets, allocating resources effectively, and optimizing campaign spending to maximize ROI and achieve targeted goals.
- Conducting market research and competitor analysis to identify trends, opportunities, and best practices in the digital landscape, and recommending actionable insights to optimize campaign performance.
- Collaborating cross-functionally with internal teams to develop integrated marketing campaigns aligned with business objectives and customer needs.
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and proficiency in digital marketing platforms and tools to succeed.
📋 Key Responsibilities
✅ Building and executing high-performing digital marketing strategies to drive brand visibility, lead generation, customer acquisition, and revenue growth.
✅ Leading the development and optimization of paid and organic programs across multiple channels, including SEM, SEO, email, paid social, and content marketing, while ensuring accurate tracking, reporting, and ROI analysis.
✅ Collaborating with external agencies to perform technical SEO audits and implement fixes (crawlability, indexing, schema markup, etc.).
✅ Monitoring organic search performance using tools like Google Search Console, SEMrush, or Ahrefs.
✅ Supporting A/B testing and landing page performance improvements.
✅ Serving as a digital subject matter expert across the organization to inform broader strategies.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Proven track record of 5+ years of experience in digital marketing roles with a focus on data analytics, strategy development, and campaign optimization.
Required Skills:
- Expert level use of data analytics tools such as Google Analytics or similar platforms to track and measure digital marketing performance.
- Strong analytical skills with the ability to interpret complex data sets, derive actionable insights, and make data-driven decisions to optimize campaign effectiveness and ROI.
- Proficiency in digital marketing platforms and tools including Google Ads, Facebook Ads Manager, LinkedIn Ads, SEMrush, MOZ, or similar tools.
- Bilingual: French and English (English required for U.S. operations)
Preferred Skills:
- Experience with Google Analytics 4 (GA4) and event tracking via Google Tag Manager (GTM).
- Knowledge of A/B testing tools and methodologies.
- Familiarity with Looker Studio or similar data visualization tools.
ASSUMPTION: Candidates with experience in the building materials industry or a related field may have an advantage in understanding the target audience and market trends.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 CAD per year, based on experience and qualifications. This estimate is based on industry standards for digital marketing roles with 5-10 years of experience in the Quebec region.
Benefits:
- RRSP with employer contribution
- 24/7 telemedicine & Employee Assistance Program (EAP)
- Inhouse leadership development and coaching
- Training & Development Programs
- Flexible work arrangements
- Considerable referral bonuses
- Discounts on Techo-Bloc’s products
- Healthy snack-filled kitchens
- Techo-Bloc branded swag
- Free parking
- Employee Recognition Events
- English and French courses available as needed
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work as needed.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Building Materials. Techo-Bloc specializes in manufacturing modern, eye-catching, and unique paving stone products for the hardscapes marketplace.
Company Size: Medium (501-1,000 employees). This size allows for a structured yet agile work environment, with opportunities for growth and collaboration.
Founded: 1989. Techo-Bloc was founded with a mission to change the world of landscape design and has since grown to over 600 employees across North America.
Company Description:
- Techo-Bloc is committed to creativity and excellence, continually pushing the boundaries of outdoor design.
- The company offers a wide range of products, including pavers, garden walls, outdoor flooring slabs, and more, available through a network of over 700 stores across the USA and Canada.
- Techo-Bloc fosters a collaborative company culture with a strong sense of community and belonging.
Company Specialties:
- Pavers & Paving stones
- Garden Walls & Pillars
- Outdoor flooring Slabs
- Outdoor Steps
- Caps & Overlay system
- Stone Garden Edges
- Stone Fire Pits & Outdoor Kitchens
Company Website: www.techo-bloc.com
ASSUMPTION: Techo-Bloc's commitment to innovation and excellence creates an environment where employees can grow both personally and professionally.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a balance of strategic thinking, tactical execution, and leadership to drive digital marketing efforts.
Reporting Structure: The Digital Marketing Expert will report directly to the Marketing Operations Manager and collaborate with various internal teams, including Sales, Creative, and Events.
Work Arrangement: On-site, with flexibility for remote work as needed. This role may require occasional travel to attend industry events or meet with external partners.
Growth Opportunities:
- Career advancement opportunities through well-defined career paths by department.
- Performance-based bonuses and recognition programs.
- Training and development programs to enhance skills and knowledge.
ASSUMPTION: The Digital Marketing Expert role offers ample opportunities for growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative workspace.
Office Location(s): 5255 Rue Albert-Millichamp, Longueuil, Québec J3Y, Canada
Geographic Context:
- The Saint-Hubert area offers a mix of urban and suburban environments, with easy access to major highways and public transportation.
- The region is home to a diverse range of industries, including manufacturing, retail, and technology.
- Quebec is known for its vibrant culture, rich history, and four distinct seasons, offering various recreational activities throughout the year.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work as needed.
ASSUMPTION: The Saint-Hubert location provides a convenient and accessible work environment for employees, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the Marketing Operations Manager and other team members
- Final interview with the Marketing Director or another senior leader
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Cultural fit and alignment with Techo-Bloc's values
Application Tips:
- Highlight your portfolio showcasing your expertise in digital marketing funnels, including campaign strategies and case studies on lead generation, conversion, and retention.
- Tailor your resume and cover letter to emphasize your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively in a dynamic environment.
ATS Keywords: Digital Marketing, Strategy Development, Campaign Optimization, Google Analytics, SEM, SEO, Email Marketing, Paid Social, Content Marketing, Market Research, Competitor Analysis, ROI Analysis, Collaboration, Cross-Functional Teams, Integrated Marketing Campaigns
ASSUMPTION: Techo-Bloc's recruitment process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Ads
- Facebook Ads Manager
- LinkedIn Ads
- SEMrush
- MOZ
- Looker Studio
- Google Search Console
- SEMrush or Ahrefs
ASSUMPTION: The Digital Marketing Expert role requires proficiency in various digital marketing tools and platforms to optimize campaign performance and drive business growth.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Techo-Bloc encourages creativity and continuous improvement in all aspects of the business.
- Collaboration: The company fosters a culture of teamwork and cross-functional collaboration to drive success.
- Excellence: Techo-Bloc strives for excellence in all aspects of its operations, from product quality to customer service.
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement.
- Collaborative and team-oriented, with a strong emphasis on cross-functional communication and cooperation.
- Data-driven and analytical, with a focus on using data to inform decision-making and optimize performance.
Self-Assessment Questions:
- How do you align with Techo-Bloc's commitment to innovation and continuous improvement in your approach to digital marketing?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to develop and execute an integrated marketing campaign?
- How do you approach data analysis and interpretation to make data-driven decisions and optimize campaign performance?
ASSUMPTION: Techo-Bloc's culture values employees who are innovative, collaborative, and committed to excellence in their respective roles.
⚠️ Potential Challenges
- The Digital Marketing Expert role requires a high level of strategic thinking and analytical skills, which can be challenging at times.
- Techo-Bloc's fast-paced and dynamic work environment may require employees to adapt quickly to changes and prioritize multiple projects simultaneously.
- The Saint-Hubert location may present challenges for candidates who prefer a more urban or rural work environment.
ASSUMPTION: The Digital Marketing Expert role offers a unique opportunity to drive digital marketing efforts for a leading building materials company, with ample opportunities for growth and development within the organization.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a greater emphasis on strategy development, campaign optimization, and cross-functional collaboration.
- Techo-Bloc's focus on innovation and continuous improvement sets it apart from other companies in the building materials industry.
- Career paths within Techo-Bloc may vary depending on the individual's skills, experience, and career goals, offering opportunities for growth and advancement within the organization.
ASSUMPTION: The Digital Marketing Expert role at Techo-Bloc offers a unique blend of strategic thinking, tactical execution, and cross-functional collaboration, setting it apart from similar roles in the industry.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive brand awareness, lead generation, and revenue growth for a new product launch.
- Conducting market research and competitor analysis to identify trends, opportunities, and best practices in the digital landscape, and recommending actionable insights to optimize campaign performance.
- Collaborating with external agencies to perform technical SEO audits and implement fixes to improve organic search performance and drive traffic to the company website.
ASSUMPTION: The Digital Marketing Expert role at Techo-Bloc offers a wide range of projects and initiatives to drive digital marketing efforts and contribute to the company's overall success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
- How does Techo-Bloc support the professional development and growth of its employees, particularly in the digital marketing field?
- Can you provide an example of a successful integrated marketing campaign at Techo-Bloc, and how the Digital Marketing Expert contributed to its success?
- What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns at Techo-Bloc, and how are these tracked and reported?
- How does Techo-Bloc foster a culture of innovation and continuous improvement within the digital marketing team, and what opportunities exist for employees to contribute to this process?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to understanding Techo-Bloc's unique culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your portfolio showcasing your expertise in digital marketing funnels, including campaign strategies and case studies on lead generation, conversion, and retention.
- Tailor your resume and cover letter to emphasize your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively in a dynamic environment.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
