📌 Core Information
🔹 Job Title: Digital Marketing Expert
🔹 Company: ING
🔹 Location: Manila (One Ayala Tower 2), Philippines
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- End-to-end management of online communication platforms and community management.
- Expertise in digital marketing strategies and tools, with a strong focus on SEO, SEM, and PPC.
- Collaboration with external agencies for media planning and buying.
- Data-driven mindset and strong analytical skills to optimize marketing efforts.
- Creative problem-solving abilities to stay ahead in the digital marketing landscape.
ASSUMPTION: This role requires a well-rounded digital marketing expert who can handle multiple platforms and strategies simultaneously. The ideal candidate will have a proven track record in managing online advertisements, SEO, and SEM campaigns.
📋 Key Responsibilities
✅ Manage all paid online advertisements such as Meta ads, programmatic ads, Google display network, etc.
✅ Manage Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts.
✅ End-to-end management of internal and external online communication platforms like social media, ING Today, and Viva engage.
✅ Community management - internal and external, including responding to comments and engaging in online forums.
✅ Manage social media tools such as HubSpot and Meltwater.
✅ Ensure amplification of internal efforts via organic and sponsored posts.
✅ Work closely with agencies for media planning and buying.
ASSUMPTION: The role requires a high level of organization and multitasking, as the digital marketing expert will be managing various platforms and campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 2-5 years of proven experience in digital marketing, with a focus on SEO, SEM, and PPC.
Required Skills:
- Expertise in digital marketing strategies and tools.
- Strong knowledge of SEO, PPC, social media, and email marketing.
- Proficiency in web analytics tools (e.g., Google Analytics).
- Ability to create and manage content for various digital platforms.
- Strong analytical skills and data-driven mindset.
- Creative thinking and problem-solving abilities.
Preferred Skills:
- Experience with HubSpot and Meltwater.
- Familiarity with the financial services industry.
ASSUMPTION: While not explicitly stated, familiarity with the financial services industry could be beneficial for understanding the context of marketing efforts and communicating effectively with internal stakeholders.
💰 Compensation & Benefits
Salary Range: PHP 600,000 - PHP 900,000 per year ( Industry standard for mid-senior level digital marketing roles in Manila, based on Glassdoor and Payscale data).
Benefits:
- Health insurance and dental plans.
- Retirement benefits.
- Employee discounts on ING products and services.
Working Hours: Full-time, Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for occasional overtime as needed.
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in the Manila area. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. ING is a global financial institution offering banking, investments, life insurance, and retirement services to both individuals and businesses.
Company Size: ING Americas has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: ING Group N.V. was founded in 1991, with ING Americas established in 2009.
Company Description:
- ING Americas offers a full array of wholesale financial products, such as commercial lending, financial markets, and advisory products and services in the U.S. to its corporate and institutional clients.
- ING is committed to sustainability, integrating it into its purpose, strategy, and operations.
- ING Americas is the brand name of ING’s corporate and institutional client business in the Americas region, operating in the U.S. through ING Financial Holdings Corporation and its subsidiaries.
Company Specialties:
- Commercial lending.
- Financial markets and advisory products.
- Sustainable banking and investments.
Company Website: http://www.ingwb.com
ASSUMPTION: ING's commitment to sustainability may influence the company's marketing strategies and the types of campaigns the digital marketing expert will be involved in.
📊 Role Analysis
Career Level: Mid-Senior level. This role requires a well-established digital marketing professional with a proven track record in managing online advertisements, SEO, and SEM campaigns.
Reporting Structure: The digital marketing expert will likely report to the Head of Marketing or a similar role, with potential collaboration with various internal teams, such as product, sales, and customer service.
Work Arrangement: On-site, with occasional flexibility for remote work as needed.
Growth Opportunities:
- Potential career progression into senior marketing roles or specialized positions within the digital marketing field.
- Opportunities to work on high-impact campaigns and projects, contributing to ING's overall marketing strategy.
- Chances to collaborate with international teams and gain exposure to global marketing trends.
ASSUMPTION: ING's global presence and commitment to sustainability may offer unique growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Modern, high-rise office building with collaborative workspaces and amenities.
Office Location(s): One Ayala Tower 2, 26th Street, Bonifacio Global City, Taguig, 1634 Metro Manila, Philippines
Geographic Context:
- Manila is the capital city of the Philippines, known for its bustling business districts and vibrant culture.
- The office is located in Bonifacio Global City, a modern and upscale district with numerous dining, shopping, and entertainment options.
- The Philippines has a tropical climate, with hot and humid weather year-round.
Work Schedule: Full-time, Monday to Friday, with occasional flexibility for remote work as needed.
ASSUMPTION: The work environment is likely to be dynamic and fast-paced, with a focus on collaboration and innovation in digital marketing strategies.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with the hiring manager and potential team members to discuss the role, responsibilities, and expectations.
- Final interview or assessment to evaluate problem-solving skills and cultural fit.
Key Assessment Areas:
- Digital marketing expertise and strategic thinking.
- Analytical skills and data-driven mindset.
- Communication and collaboration skills.
- Cultural fit and alignment with ING's values.
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of ING's business and how your skills align with the role's requirements.
- Prepare examples of successful digital marketing campaigns you've managed, focusing on SEO, SEM, and PPC strategies.
ATS Keywords: Digital Marketing, SEO, SEM, PPC, Social Media, Email Marketing, Web Analytics, Content Management, Data-Driven Mindset, Paid Advertising, Community Management, Media Planning, HubSpot, Meltwater
ASSUMPTION: ING's application process may involve assessments or case studies to evaluate the candidate's problem-solving skills and strategic thinking in digital marketing.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation platform).
- Meltwater (media monitoring and social media analytics tool).
- Google Analytics (web analytics tool).
- Social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
- SEO and SEM tools (e.g., SEMrush, Ahrefs, Google Ads, etc.).
ASSUMPTION: The digital marketing expert should be comfortable learning and using new tools and platforms as needed to optimize marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Empowering people to stay a step ahead in life and in business.
- Creating a positive impact on society and the environment.
- Working together to deliver more for clients and colleagues.
Work Style:
- Collaborative and innovative, with a focus on teamwork and knowledge-sharing.
- Data-driven and results-oriented, with a commitment to continuous improvement.
- Agile and adaptable, with the ability to pivot strategies as needed to stay ahead in the digital landscape.
Self-Assessment Questions:
- Do you align with ING's values and commitment to sustainability?
- Are you comfortable working in a dynamic, fast-paced environment with a focus on collaboration and innovation?
- Do you have a proven track record of success in digital marketing, with a strong focus on SEO, SEM, and PPC strategies?
ASSUMPTION: ING places a strong emphasis on cultural fit and values-driven decision-making in its hiring process.
⚠️ Potential Challenges
- Managing multiple platforms and campaigns simultaneously may require strong organizational skills and time management.
- Keeping up with the latest digital marketing trends and tools may necessitate continuous learning and adaptation.
- Collaborating with external agencies for media planning and buying may require strong communication and negotiation skills.
- The financial services industry may have unique regulations and compliance requirements that impact marketing strategies.
ASSUMPTION: The digital marketing expert should be proactive, adaptable, and able to navigate challenges with a solutions-oriented mindset.
📈 Similar Roles Comparison
- This role differs from other digital marketing positions in its focus on managing paid online advertisements, SEO, and SEM efforts, as well as end-to-end management of online communication platforms.
- In the financial services industry, digital marketing roles may require a strong understanding of regulatory compliance and the ability to tailor marketing strategies to target specific customer segments.
- Career progression in digital marketing may involve moving into senior roles, specialized positions, or transitioning into related fields such as data analysis or market research.
ASSUMPTION: The digital marketing expert should be aware of industry trends and opportunities for career growth and development within the field.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to improve organic search rankings and drive targeted traffic to ING's website.
- Managing a successful PPC campaign to promote a new ING product or service, with a focus on maximizing ROI and minimizing cost-per-acquisition.
- Creating and implementing a social media strategy to engage with ING's target audience, build brand awareness, and drive customer loyalty.
ASSUMPTION: The digital marketing expert should be able to provide concrete examples of their experience and achievements in managing similar projects during the interview process.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other internal teams, such as product, sales, and customer service?
- What are the most significant challenges facing the digital marketing team currently, and how can this role help address them?
- How does ING support the professional development and growth of its digital marketing team members?
- What is the company's approach to work-life balance, and how does it support employees in achieving it?
ASSUMPTION: The digital marketing expert should come prepared with thoughtful questions that demonstrate their interest in the role and commitment to ING's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume to highlight your digital marketing experience and achievements, with a focus on SEO, SEM, and PPC strategies.
- Write a compelling cover letter that demonstrates your understanding of ING's business and how your skills align with the role's requirements.
- Prepare examples of successful digital marketing campaigns you've managed, focusing on SEO, SEM, and PPC strategies.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
