Digital Marketing Expert

📌 Core Information

🔹 Job Title: Digital Marketing Expert

🔹 Company: Securitas

🔹 Location: Machelen, Flanders, Belgium

🔹 Job Type: Full-time

🔹 Category: Security and Investigations

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing, launching, and managing marketing campaigns across various digital channels
• Managing social media presence and engaging with followers
• Optimizing SEO and SEM to improve website visibility and generate leads
• Analyzing campaign performance and using data to drive decision-making
• Collaborating with cross-functional teams to align marketing efforts with business objectives

ASSUMPTION: This role requires a strong focus on digital marketing, with a particular emphasis on SEO, web analytics, and email marketing. Candidates should have relevant experience and be comfortable working with digital tools and platforms.

📋 Key Responsibilities

✅ Campaign Management: Design, launch, and manage marketing and employer branding campaigns via various digital channels, including social media, email, and search engines. Set objectives, manage budgets, and ensure campaigns run smoothly and effectively.

✅ Social Media Management: Manage Securitas' social media channels, such as Facebook, Instagram, and LinkedIn. Post engaging content, interact with followers, and monitor brand performance.

✅ SEO and SEM Optimization: Optimize the website to improve search engine rankings and manage paid advertising campaigns to generate more traffic and leads.

✅ Data Analysis: Analyze campaign performance, track key performance indicators (KPIs), and use insights to make data-driven decisions and improve strategies.

✅ Website Development: Ensure the website aligns with Securitas' commercial strategy, work with the communication and marketing manager on content, and collaborate with designers to enhance user experience. Implement technical SEO best practices and coordinate website maintenance and support.

✅ Collaboration: Work closely with the communication and sales teams, solutions owners, graphic design, and content marketing. Collaborate with colleagues in other countries to ensure marketing efforts align with business goals.

✅ Event Planning: Assist in planning and coordinating commercial events, such as trade shows or other industry events.

ASSUMPTION: This role requires strong organizational skills, the ability to multitask, and the capacity to work independently and in a team environment.

🎯 Required Qualifications

Education: A bachelor's degree in Marketing, Communications, or a related field is preferred.

Experience: At least 3 years of experience in digital marketing, with a strong focus on SEO, web analytics, and email marketing.

Required Skills:

• Proficient in digital tools and platforms, such as Google Ads, Meta Ads Manager, LinkedIn Ads, and Looker Studio (or other reporting tools)
• Strong analytical skills and data-driven mindset
• Fluency in Dutch and English; proficiency in French is a plus
• Creativity, proactivity, and strong teamwork skills

Preferred Skills:

• Experience with event planning and coordination
• Familiarity with the security industry

ASSUMPTION: Candidates should have a proven track record in digital marketing and be able to demonstrate their ability to drive results through data analysis and strategic decision-making.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on industry standards for a digital marketing role with 2-5 years of experience in Belgium)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and international work environment

Working Hours: Full-time position, with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM)

ASSUMPTION: The salary range is an estimate based on industry standards for a digital marketing role with the given experience level and location. Actual compensation may vary depending on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Securitas is a world-leading safety and security solutions partner, operating in the security industry with a focus on protecting people and assets.

Company Size: Securitas has over 350,000 employees in 47 markets, making it a large, global organization. This means there are ample opportunities for career growth and development.

Founded: Securitas was founded in 1934 and has since grown into a global leader in the security industry.

Company Description:

• Securitas helps make the world a safer place by providing a wide range of security solutions, including permanent security, technological solutions, and training
• The company operates in various markets, including Belgium, and offers diverse career opportunities
• Securitas values integrity, helpfulness, and vigilance, and encourages diversity and inclusion in its workforce

Company Specialties:

• Security services
• Electronic security
• Fire and safety
• Security consulting and risk management

Company Website: securitas.com

ASSUMPTION: Securitas' global presence and extensive experience in the security industry make it an attractive employer for candidates seeking a challenging and rewarding career in a dynamic and international work environment.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital marketing.

Reporting Structure: The Digital Marketing Expert reports directly to the Marketing Manager.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work or hybrid arrangements, depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Progression to a senior marketing role or management position within the marketing department
• Expansion into other areas of the business, such as sales or business development
• International career opportunities, given Securitas' global presence

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the company.

🌍 Location & Work Environment

Office Type: Securitas' office in Machelen, Belgium, is a modern, professional environment that fosters collaboration and innovation.

Office Location(s): Securitas has offices in various locations around the world, with the Machelen office being the primary location for this role.

Geographic Context:

• Machelen is a city in the Flemish region of Belgium, located near Brussels
• The area offers a mix of urban and suburban living, with easy access to public transportation and major highways
• Belgium is a multicultural country with a strong economy and a high standard of living

Work Schedule: The standard workweek is Monday through Friday, with flexible hours and the possibility of working from home occasionally, depending on the company's policies and the candidate's needs.

ASSUMPTION: The Machelen office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site interview with the Marketing Manager and a member of the marketing team
• Final interview with the Marketing Director

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and problem-solving abilities
• Cultural fit and alignment with Securitas' values
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Be prepared to discuss specific examples of your campaign management, SEO, and data analysis experience
• Research Securitas and the security industry to demonstrate your understanding of the business and its market

ATS Keywords: Digital Marketing, SEO, SEM, Social Media Management, Data Analysis, Campaign Management, Website Development, Collaboration, Event Planning

ASSUMPTION: Securitas' recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• LinkedIn Ads
• Looker Studio (or other reporting tools)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Website content management systems (e.g., WordPress, Drupal)

ASSUMPTION: Candidates should be comfortable working with a variety of digital marketing tools and platforms, and be able to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards and acting with honesty and transparency
• Helpfulness: Providing exceptional service and support to both clients and colleagues
• Vigilance: Being proactive, attentive, and focused on continuous improvement

Work Style:

• Collaborative: Working closely with cross-functional teams to achieve common goals
• Data-driven: Making decisions based on data analysis and insights
• Innovative: Continuously seeking new and better ways to approach marketing challenges

Self-Assessment Questions:

• How have you demonstrated integrity in your previous roles?
• Can you provide an example of a time when you went above and beyond to help a colleague or client?
• How do you stay vigilant and proactive in your daily work, and how have you applied this to digital marketing campaigns?

ASSUMPTION: Securitas values candidates who align with their core values and are able to thrive in a collaborative, data-driven, and innovative work environment.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and the ability to multitask
• Working in a fast-paced and dynamic industry, with the need to adapt to changing market conditions and client needs
• Collaborating with diverse teams and stakeholders, requiring strong communication and interpersonal skills
• Balancing the need for creativity and innovation with the need to drive measurable results and ROI

ASSUMPTION: These challenges can be overcome by a proactive, organized, and innovative digital marketing professional with strong communication and interpersonal skills.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a stronger emphasis on SEO and data analysis, requiring candidates to have a solid understanding of these areas
• In the security industry, digital marketing roles may require a unique understanding of the market and its specific challenges and opportunities
• Career progression in the security industry may differ from other industries, with opportunities for specialization and vertical mobility

ASSUMPTION: Candidates should research the security industry and Securitas' specific market position to better understand the unique aspects of this role and how it compares to similar roles in other industries.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve Securitas' search engine rankings and organic traffic
• Creating and managing targeted social media campaigns to increase brand awareness and engagement among key demographics
• Analyzing campaign performance data to identify trends, optimize strategies, and maximize ROI

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Digital Marketing Expert role at Securitas.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Securitas support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the security industry, and how does Securitas plan to address them?
• How does Securitas measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities are there for collaboration and knowledge-sharing with colleagues in other countries and regions?

ASSUMPTION: These questions will help candidates better understand the role, the company, and the industry, allowing them to make a more informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Securitas job portal
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, using the ATS keywords provided
• Prepare for your interviews by researching Securitas, the security industry, and the specific challenges and opportunities facing the company
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.