📌 Core Information
🔹 Job Title: Digital Marketing Expert - CML
🔹 Company: Roche
🔹 Location: Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Digital Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies in collaboration with the digital marketing lead.
- Optimizing digital marketing platforms, channels, and solutions to enhance user experience and maximize market promotion impact.
- Analyzing digital marketing data to gain insights and drive business value.
- Managing external vendors and agencies to ensure work meets company requirements and budget.
- Collaborating cross-functionally to ensure alignment and successful execution of digital marketing initiatives.
ASSUMPTION: This role requires a strong understanding of digital marketing strategies, tools, and platforms, as well as excellent communication and collaboration skills. Familiarity with the healthcare industry is a plus but not required.
📋 Key Responsibilities
✅ Develop and implement digital marketing strategies in collaboration with the digital marketing lead, aligned with business strategies and needs.
✅ Design, optimize, and maintain digital marketing platforms, channels, and solutions to improve user experience and maximize market promotion impact.
✅ Analyze digital marketing data to gain insights, measure performance, and identify opportunities for improvement.
✅ Manage external vendors and agencies to ensure work meets company requirements and budget.
✅ Collaborate cross-functionally to ensure alignment and successful execution of digital marketing initiatives.
✅ Ensure compliance with Roche's policies and regulations, including information security, business conduct, competition law, and safety, health, and environmental standards.
ASSUMPTION: This role requires a proactive and innovative mindset, with a strong focus on data-driven decision-making and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, IT, or a related field.
Experience: 2+ years of digital marketing experience, with a preference for candidates with healthcare industry experience.
Required Skills:
- Proven experience in digital marketing, with a strong understanding of digital marketing strategies, tools, and platforms.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Strong analytical skills, with the ability to analyze data and draw insights to inform decision-making.
- Familiarity with Microsoft Office and Google Suite, with proficiency in BI tools preferred.
- Fluency in English, both written and spoken.
Preferred Skills:
- Experience in the healthcare industry, with a strong understanding of medical marketing regulations and guidelines.
- Familiarity with Roche's products and therapies.
- Experience working with external vendors and agencies.
ASSUMPTION: This role requires a strong technical skillset, with a focus on digital marketing tools and platforms. However, soft skills, such as communication and collaboration, are equally important for success in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for digital marketing roles in Shanghai, the estimated salary range for this position is ¥300,000 - ¥450,000 per year (approximately USD $45,000 - $68,000).
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for professional development and career growth.
- Dynamic and inclusive work environment that values diversity and fosters innovation.
Working Hours: Full-time position with standard working hours Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional overtime as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Roche operates in the biotechnology and pharmaceuticals industry, with a focus on advancing science to improve people's lives. The company is a global leader in personalized healthcare, with a strong presence in both pharmaceuticals and diagnostics.
Company Size: Roche is a large multinational corporation with over 100,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Roche was founded in 1896 and has since grown into a global leader in healthcare, with a rich history of innovation and scientific discovery.
Company Description:
- Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people's lives.
- The company is the world's largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system.
- Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.
Company Specialties:
- Biotechnology
- Innovation
- Personalized healthcare
- Diagnostics
- Pharmaceuticals
- Research
- Healthcare
- Diabetes care
- Genomics
- Healthcare technology
- Big data
Company Website: www.roche.com
ASSUMPTION: Roche's large size and global presence offer applicants a unique opportunity to work on diverse projects and gain exposure to various aspects of the healthcare industry.
📊 Role Analysis
Career Level: This role is suitable for digital marketing professionals with 2-5 years of experience, seeking to grow their careers in a dynamic and innovative environment.
Reporting Structure: The Digital Marketing Expert - CML will report directly to the Digital Marketing Lead and collaborate with cross-functional teams, including marketing, sales, and product management.
Work Arrangement: This is an on-site role based in Shanghai, China, with standard working hours Monday to Friday, 9:00 AM to 5:30 PM, and occasional flexibility for overtime as needed.
Growth Opportunities:
- Opportunities for professional development and career growth within Roche's global organization.
- Exposure to diverse projects and teams, fostering continuous learning and skill development.
- Potential to work on cutting-edge technologies and innovative solutions in the healthcare industry.
ASSUMPTION: This role offers strong growth potential for digital marketing professionals seeking to advance their careers in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Roche's Shanghai office is a modern and collaborative workspace, designed to foster innovation and creativity.
Office Location(s): Shanghai, China
Geographic Context:
- Shanghai is a major commercial hub and the largest city in China, offering a vibrant and dynamic work environment.
- The city is known for its rich history, diverse culture, and modern infrastructure, providing a unique blend of tradition and innovation.
- Shanghai offers a wide range of recreational and entertainment options, including museums, art galleries, shopping, dining, and nightlife.
Work Schedule: Standard working hours Monday to Friday, 9:00 AM to 5:30 PM, with occasional flexibility for overtime as needed.
ASSUMPTION: Shanghai offers a dynamic and vibrant work environment, with a rich cultural scene and numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Roche careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with the hiring manager and relevant team members to discuss the role, responsibilities, and qualifications.
- Final interview with the digital marketing lead or another senior leader to assess fit and make a hiring decision.
Key Assessment Areas:
- Digital marketing skills and experience.
- Communication and collaboration skills.
- Analytical and problem-solving skills.
- Cultural fit and alignment with Roche's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
- Be prepared to discuss specific examples of your digital marketing achievements and how they align with Roche's mission and values.
- Research Roche's products, therapies, and digital marketing initiatives to demonstrate your understanding of the company and its goals.
ATS Keywords: Digital Marketing, Strategy, Platform Optimization, Data Analysis, Vendor Management, Cross-Functional Collaboration, Healthcare Industry, Roche, Pharmaceuticals, Diagnostics, Innovation
ASSUMPTION: Roche's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Suite
- BI Tools (e.g., Tableau, Power BI)
- Digital Marketing Platforms (e.g., Marketo, Google Analytics, Adobe Analytics)
- Project Management Tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in digital marketing and project management.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Empowerment
- Collaboration
- Innovation
- Courage
Work Style:
- Dynamic and fast-paced environment
- Collaborative and inclusive team culture
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment, and are you comfortable working on multiple projects simultaneously?
- Are you an effective communicator and collaborator, with the ability to work successfully with cross-functional teams?
- Do you have a growth mindset and a strong desire to learn and improve continuously?
ASSUMPTION: Roche values diversity and inclusion, seeking candidates who can contribute to a dynamic and innovative work environment.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require adaptability and flexibility in managing multiple projects and priorities.
- The role may involve working with external vendors and agencies, requiring strong project management and communication skills.
- Candidates may need to familiarize themselves with Roche's products, therapies, and digital marketing initiatives to ensure a strong fit with the organization's goals and objectives.
- The role may require occasional overtime to meet project deadlines and deliverables.
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and project management skills, as well as a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- This role is similar to other digital marketing positions in the pharmaceuticals and healthcare industries, with a focus on strategy, platform optimization, and data analysis.
- However, this role is unique in its focus on the healthcare industry and Roche's specific products and therapies, requiring a strong understanding of medical marketing regulations and guidelines.
- Candidates with experience in the healthcare industry may have an advantage in this role, but strong digital marketing skills and a willingness to learn are essential for success.
ASSUMPTION: This role offers a unique opportunity for digital marketing professionals to gain experience in the healthcare industry and contribute to Roche's mission of improving people's lives through innovative solutions.
📝 Sample Projects
- Developing and implementing a digital marketing strategy for a new Roche therapy, including platform optimization, channel selection, and content creation.
- Analyzing digital marketing data to identify trends and opportunities, and using insights to inform decision-making and improve performance.
- Managing external vendors and agencies to ensure project deliverables meet Roche's quality and compliance standards.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role, from strategic planning and data analysis to project management and vendor management.
❓ Key Questions to Ask During Interview
- Can you describe the digital marketing strategy for one of Roche's recent product launches, and how it was executed?
- How does the digital marketing team collaborate with other departments, such as sales and product management, to ensure alignment and successful execution of initiatives?
- What are the key challenges facing the digital marketing team in the next 12-24 months, and how can this role contribute to addressing them?
- How does Roche support the professional development and career growth of its employees, particularly in the digital marketing function?
- What is the work-life balance like for this role, and how does Roche support employees in maintaining a healthy work-life balance?
ASSUMPTION: These questions are designed to assess the role's responsibilities, team dynamics, and career growth opportunities, as well as Roche's commitment to employee development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, and explain how you can contribute to Roche's mission and values.
- Prepare for your interview by researching Roche's products, therapies, and digital marketing initiatives, and be ready to discuss specific examples of your digital marketing achievements and how they align with the role's responsibilities.
- If selected for an interview, be prepared to discuss your availability for the role and any potential start date.
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
