📌 Core Information
🔹 Job Title: Digital Marketing & Funnel Strategist for a Salon in Australia (Home Based Part Time)
🔹 Company: Virtual Coworker
🔹 Location: Australia (Remote)
🔹 Job Type: Part-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Entry to Mid-Level (0-2 years)
🔹 Remote Status: Home-Based, Part-Time
🚀 Job Overview
This role involves managing and executing digital marketing strategies for a salon in Australia, with a focus on social media content, paid advertising, email marketing, and sales funnel optimization. The ideal candidate will have a strong background in digital marketing and be proficient in using relevant tools and platforms.
- Manage and schedule engaging content across social media platforms
- Plan, execute, and monitor paid advertising campaigns
- Build and optimize email marketing sequences and sales funnels
- Maintain brand consistency across digital channels
- Support broader digital marketing efforts, including SEO and lead generation
ASSUMPTION: This role requires a good understanding of the beauty industry and its target audience to create effective marketing strategies.
📋 Key Responsibilities
✅ Manage and schedule engaging content across Instagram, Facebook, and TikTok using provided creative assets
✅ Plan, execute, and monitor paid advertising campaigns across Meta Ads, Google Ads, and other social platforms
✅ Build and optimize email marketing sequences and sales funnels using tools such as ClickFunnels
✅ Regularly update website content to maintain brand consistency and alignment across all digital channels
✅ Support broader digital marketing efforts, including basic SEO tasks, lead generation initiatives, and performance reporting
ASSUMPTION: The role may require occasional collaboration with the salon's team to ensure marketing efforts align with their vision and goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 0-2 years of experience in digital marketing, with a focus on social media management, paid advertising, and email marketing
Required Skills:
- Proficient in social media management tools (e.g., Hootsuite, Buffer)
- Experience with paid advertising platforms (e.g., Meta Ads, Google Ads)
- Familiarity with email marketing tools (e.g., Mailchimp, ClickFunnels)
- Strong understanding of SEO principles
- Excellent communication and project management skills
Preferred Skills:
- Experience in the beauty industry
- Fluency in Australian English
- Basic knowledge of HTML and CSS
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the target audience.
💰 Compensation & Benefits
Salary Range: PHP 25,000 - 35,000 per month (approximately AUD 700 - 950 per month, based on current exchange rates and industry standards for part-time digital marketing roles in Australia)
Benefits:
- Flexible work hours
- Home-based work arrangement
- Opportunities for professional growth and development
Working Hours: Up to 20 hours per week, with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Outsourcing and Offshoring Consulting, with a focus on providing virtual assistant services for businesses
Company Size: 201-500 employees, with a global presence and offices in the United States and Australia
Founded: The company was founded in West Hollywood, California, and has since expanded its operations to include an office in Sydney, Australia
Company Description:
- Virtual Coworker specializes in providing top-level virtual assistants to businesses, with a focus on long-term partnerships
- The company handpicks professionals from the Philippines to join its elite team, ensuring that only the most accomplished individuals are hired
- Virtual Coworker offers a range of services, including outsourcing, staffing, virtual assistant, and recruitment solutions
Company Specialties:
- Outsourcing
- Staffing
- Virtual Assistant
- Recruitment
Company Website: https://virtualcoworker.com/
ASSUMPTION: As a global outsourcing company, Virtual Coworker may have clients in various industries, including the beauty and wellness sector.
📊 Role Analysis
Career Level: Entry to Mid-Level (0-2 years of experience)
Reporting Structure: This role may report directly to the client or to a manager within Virtual Coworker's team
Work Arrangement: Home-Based, Part-Time (up to 20 hours per week, with flexible scheduling)
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the right candidate to take on more responsibilities or move into a full-time role
- Virtual Coworker places a strong emphasis on long-term partnerships, which could lead to career growth and development opportunities
ASSUMPTION: The growth opportunities for this role will depend on the candidate's performance, the client's needs, and the company's overall expansion plans.
🌍 Location & Work Environment
Office Type: Home-Based (remote work)
Office Location(s): Australia (remote work)
Geographic Context:
- The role is based in Australia, which may require the candidate to work during Australian business hours
- Australia has a strong beauty and wellness industry, with a growing demand for digital marketing services
- The role may involve occasional collaboration with the salon's team, which could be based in Australia or elsewhere
Work Schedule: Up to 20 hours per week, with flexible scheduling
ASSUMPTION: The work schedule for this role may be flexible, but the candidate should be prepared to work during Australian business hours to effectively communicate with the client and their team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening interview
- Technical assessment or case study
- Final interview with the client or hiring manager
Key Assessment Areas:
- Digital marketing skills and experience
- Understanding of the beauty industry and its target audience
- Communication and project management skills
- Cultural fit with the company and client
Application Tips:
- Highlight relevant experience in digital marketing, social media management, and email marketing
- Tailor your resume and cover letter to emphasize your understanding of the beauty industry and its target audience
- Prepare examples of your work, such as social media campaigns or email marketing sequences, to showcase your skills
ATS Keywords: Digital Marketing, Social Media Management, Paid Advertising, Email Marketing, Sales Funnels, SEO, Lead Generation, Performance Reporting, Beauty Industry, Virtual Assistant
ASSUMPTION: As a global outsourcing company, Virtual Coworker may use Applicant Tracking Systems (ATS) to manage and screen job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer)
- Paid advertising platforms (e.g., Meta Ads, Google Ads)
- Email marketing tools (e.g., Mailchimp, ClickFunnels)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client's preferences and the project's needs.
👔 Cultural Fit Considerations
Company Values:
- Professionalism
- Communication
- Trust
- Partnership
- Excellence
Work Style:
- Remote work
- Flexible hours
- Collaborative and supportive team environment
- Focus on long-term partnerships and client satisfaction
Self-Assessment Questions:
- Do you have a strong understanding of the beauty industry and its target audience?
- Are you comfortable working remotely and managing your own time?
- Do you thrive in a collaborative and supportive team environment?
- Are you committed to providing excellent customer service and building long-term partnerships?
ASSUMPTION: As a global outsourcing company, Virtual Coworker values candidates who are adaptable, culturally sensitive, and committed to providing excellent customer service.
⚠️ Potential Challenges
- The role may require the candidate to work during Australian business hours, which could be challenging for candidates in different time zones
- The candidate may need to adapt to the client's preferred tools and technologies, which could vary from project to project
- The role may involve occasional collaboration with the salon's team, which could require additional communication and coordination efforts
- The candidate may need to stay up-to-date with the latest digital marketing trends and best practices, which could require ongoing learning and development
ASSUMPTION: The potential challenges for this role will depend on the candidate's location, the client's needs, and the project's requirements.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Social Media Manager position, but with a focus on part-time work and remote collaboration
- The role may involve more hands-on execution of digital marketing campaigns, rather than strategic planning and management
- The role may offer opportunities for career growth and development, depending on the candidate's performance and the company's expansion plans
ASSUMPTION: The comparison of this role to similar positions will depend on the candidate's experience, the client's needs, and the project's requirements.
📝 Sample Projects
- Develop and execute a social media marketing campaign for a new product launch, including content creation, scheduling, and paid advertising
- Create and optimize email marketing sequences to promote a seasonal sale or event, including A/B testing and performance analysis
- Research and implement SEO best practices to improve the client's website ranking and organic traffic
ASSUMPTION: The sample projects for this role will depend on the client's needs, the project's requirements, and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- What are the client's specific goals and objectives for this project?
- How does this role fit into the client's overall marketing strategy?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- What are the expected working hours and time zone requirements for this role?
- What tools and technologies does the client prefer for this project?
ASSUMPTION: The key questions to ask during the interview will depend on the candidate's understanding of the role, the client's needs, and the project's requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in digital marketing, social media management, and email marketing
- Prepare examples of your work, such as social media campaigns or email marketing sequences, to showcase your skills
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
