📌 Core Information
🔹 Job Title: Digital Marketing & Funnel Strategist for a Salon in Australia (Home Based Part Time)
🔹 Company: Virtual Coworker
🔹 Location: Australia (Remote)
🔹 Job Type: Part-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Entry to Mid-Level
🔹 Remote Status: Home Based (Part-Time)
🚀 Job Overview
Key aspects of this role include:
- Managing and scheduling engaging content across social media platforms
- Executing paid advertising campaigns across various platforms
- Building and optimizing email marketing sequences and sales funnels
- Maintaining brand consistency across all digital channels
- Supporting broader digital marketing efforts and performance reporting
ASSUMPTION: This role requires a strong understanding of digital marketing strategies and tools to effectively manage and grow the salon's online presence.
📋 Key Responsibilities
✅ Manage and schedule engaging content across Instagram, Facebook, and TikTok using provided creative assets
✅ Plan, execute, and monitor paid advertising campaigns across Meta Ads, Google Ads, and other social platforms
✅ Build and optimize email marketing sequences and sales funnels using tools such as ClickFunnels
✅ Regularly update website content to maintain brand consistency and alignment across all digital channels
✅ Support broader digital marketing efforts, including basic SEO tasks, lead generation initiatives, and performance reporting
ASSUMPTION: The successful candidate will have experience in digital marketing and be comfortable working with various tools and platforms to achieve the desired results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1-3 years of experience in digital marketing, social media management, or a related role
Required Skills:
- Proficient in social media management tools (e.g., Hootsuite, Buffer)
- Experience with paid advertising platforms (e.g., Meta Ads, Google Ads)
- Familiarity with email marketing tools (e.g., Mailchimp, ClickFunnels)
- Basic knowledge of SEO and lead generation initiatives
- Strong communication and project management skills
Preferred Skills:
- Experience working with a salon or similar business
- Fluency in English and local language(s)
ASSUMPTION: While not explicitly stated, having experience in the beauty industry or working with a similar business would be beneficial for understanding the target audience and creating relevant content.
💰 Compensation & Benefits
Salary Range: PHP 25,000 - 35,000 per month (Based on experience and industry standards for part-time digital marketing roles in Australia)
Benefits:
- Flexible work hours
- Opportunity to work remotely
Working Hours: Up to 20 hours per week, with flexibility to work during business hours (Australian Eastern Standard Time)
ASSUMPTION: The salary range is an estimate based on industry standards for part-time digital marketing roles in Australia. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Outsourcing and Offshoring Consulting
Company Size: 201-500 employees
Founded: 2007
Company Description:
- Virtual Coworker is a global outsourcing and recruitment company specializing in providing top-level virtual assistants to businesses worldwide.
- The company focuses on long-term partnerships, ensuring a strong match between businesses and virtual assistants for sustained success.
- Virtual Coworker offers a wide range of services, including outsourcing, staffing, virtual assistant, and recruitment solutions.
Company Specialties:
- Outsourcing
- Staffing
- Virtual Assistant
- Recruitment
Company Website: virtualcoworker.com
ASSUMPTION: Virtual Coworker's expertise in outsourcing and recruitment may indicate a strong focus on finding the best fit for both the client and the virtual assistant.
📊 Role Analysis
Career Level: Entry to Mid-Level
Reporting Structure: This role may report directly to the client or the client's marketing manager, depending on the specific arrangement.
Work Arrangement: Home Based (Part-Time) - This role allows for flexible work hours and the ability to work remotely from Australia.
Growth Opportunities:
- As the business grows, there may be opportunities to take on more responsibilities or move into a full-time role.
- Developing expertise in digital marketing and related fields can lead to career advancement within the company or other organizations.
ASSUMPTION: The part-time nature of this role may limit some growth opportunities, but it also offers flexibility for those balancing work and personal commitments.
🌍 Location & Work Environment
Office Type: Remote (Home-Based)
Office Location(s): Australia
Geographic Context:
- Australia has a strong and growing digital marketing industry, with numerous opportunities for professionals in this field.
- The remote work arrangement allows for flexibility in working hours and location, making it an attractive option for many candidates.
Work Schedule: Up to 20 hours per week, with flexibility to work during business hours (Australian Eastern Standard Time)
ASSUMPTION: The remote work arrangement may require strong self-motivation and time management skills to ensure productivity and meet deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (e.g., content creation, social media planning)
- Final interview with the client or hiring manager
Key Assessment Areas:
- Digital marketing skills and experience
- Creativity and content creation abilities
- Communication and project management skills
- Cultural fit and alignment with the client's brand
Application Tips:
- Highlight relevant experience and achievements in digital marketing and social media management.
- Include examples of successful content creation and paid advertising campaigns in your resume or portfolio.
- Tailor your cover letter to demonstrate your understanding of the salon industry and how your skills can contribute to its growth.
ATS Keywords: Digital Marketing, Social Media Management, Paid Advertising, Email Marketing, Sales Funnels, Website Management, SEO, Lead Generation, Performance Reporting
ASSUMPTION: The application process may vary depending on the specific client or project, so it's essential to stay flexible and adaptable throughout the process.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer)
- Paid advertising platforms (e.g., Meta Ads, Google Ads)
- Email marketing tools (e.g., Mailchimp, ClickFunnels)
- Website content management systems (e.g., WordPress)
- SEO tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: The specific tools and technologies required may vary depending on the client's existing setup and preferences.
👔 Cultural Fit Considerations
Company Values:
- Professionalism
- Communication
- Trust
- Partnership
Work Style:
- Self-motivated and independent
- Strong project management skills
- Adaptable and flexible
- Collaborative and communicative
Self-Assessment Questions:
- Do you have experience working with a salon or similar business?
- Are you comfortable working remotely and managing your time effectively?
- Do you possess strong communication skills and the ability to build relationships with clients and team members?
ASSUMPTION: Virtual Coworker's focus on long-term partnerships and strong communication may indicate a preference for candidates who are adaptable, collaborative, and committed to building lasting relationships with clients.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation tasks simultaneously
- Adapting to the client's brand voice and aesthetic guidelines
- Keeping up with industry trends and algorithm changes
- Ensuring consistent and high-quality content across all digital channels
ASSUMPTION: The part-time nature of this role may require strong time management and organizational skills to balance multiple responsibilities and meet deadlines.
📈 Similar Roles Comparison
- This role differs from full-time digital marketing positions in that it offers part-time hours and a focus on specific aspects of digital marketing, such as content creation and paid advertising.
- In the broader digital marketing industry, this role may be comparable to a Social Media Manager or Content Strategist position, with a focus on creating and distributing engaging content across various platforms.
- Career progression in this role may involve moving into a full-time position, taking on more responsibilities, or specializing in a specific area of digital marketing.
ASSUMPTION: The part-time nature of this role may limit some career progression opportunities, but it also offers flexibility and the chance to gain experience in digital marketing without committing to a full-time position.
📝 Sample Projects
- Developing and implementing a social media content calendar for a salon, including engaging posts, stories, and reels
- Creating and managing a paid advertising campaign on Meta Ads to promote a new product launch or service
- Designing and optimizing email marketing sequences to improve open rates and conversions
ASSUMPTION: The specific projects and tasks may vary depending on the client's needs and the current digital marketing landscape.
❓ Key Questions to Ask During Interview
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
- How does this role fit into the broader marketing strategy for the salon?
- What are the most significant challenges facing the salon's digital marketing efforts, and how can this role address them?
- What opportunities are there for professional development and growth within this role or the company?
- How does the client prefer to communicate and collaborate with remote team members?
ASSUMPTION: Asking insightful questions during the interview process can help demonstrate your interest in the role and commitment to the client's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your digital marketing experience and skills relevant to this role
- Write a cover letter explaining your interest in the salon industry and how your skills can contribute to its growth
- Prepare examples of successful content creation and paid advertising campaigns for your portfolio
- Follow up with the hiring manager or recruitment team one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
