Digital Marketing Gennext

📌 Core Information

🔹 Job Title: Digital Marketing Gennext

🔹 Company: Unilever

🔹 Location: Istanbul (Hybrid)

🔹 Job Type: Part-Time

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Hybrid (3 days a week)

🚀 Job Overview

Key aspects of this role include:

• Working on digital marketing initiatives to drive engagement and results
• Contributing to Unilever's organizational transformation through digitalization, agile delivery, and data-driven decision-making
• Collaborating with cross-functional teams to deliver fantastic results
• Gaining hands-on experience in a leading consumer goods company

ASSUMPTION: This role is part of Unilever's Gen-Next program, designed to help students acquire work experience and kick-start their careers. It is a short-term or long-term internship with the potential to lead to full-time employment.

📋 Key Responsibilities

✅ Embrace disruption and contribute to creating a more agile business construct

✅ Work on digital marketing initiatives that drive engagement and results

✅ Collaborate with cross-functional teams to deliver fantastic results

✅ Contribute to Unilever's organizational transformation through digitalization, agile delivery, and data-driven decision-making

ASSUMPTION: The specific projects and tasks assigned may vary depending on the team's needs and the intern's skills and interests.

🎯 Required Qualifications

Education: 4th year at Bachelor’s degree or Master’s Degree

Experience: No formal experience required, but a hunger to learn and curiosity are essential

Required Skills:

• Digital Savvy, forward thinker, future-obsessed
• Able to connect the big picture and small details clearly
• Strong communication and collaboration skills

Preferred Skills:

• Experience with digital marketing tools and platforms
• Familiarity with data analysis and interpretation
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, having some basic knowledge of marketing principles and digital marketing trends would be beneficial but not required.

💰 Compensation & Benefits

Salary Range: Unilever does not provide salary information for internships. However, based on industry standards for entry-level marketing internships in Istanbul, the estimated range is TRY 5,000 - 8,000 per month.

Benefits:

• On-the-job training and mentorship
• Opportunity to work with world-renowned brands
• Flexible working hours (3 days a week)
• Potential for full-time employment after the internship

Working Hours: Part-time (3 days a week, with flexible hours)

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the specific role and the intern's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods, specifically focusing on food, home care, personal care, and refreshments

Company Size: Unilever is a multinational corporation with over 10,000 employees worldwide. This means you'll have the opportunity to work with diverse teams and gain exposure to various aspects of the business.

Founded: 1872, with a rich history and a strong commitment to sustainability and social responsibility

Company Description:

• Unilever is a global company with a purpose to make sustainable living commonplace
• It offers a wide range of products, including nutritionally balanced foods, indulgent ice creams, affordable soaps, luxurious shampoos, and everyday household care products
• Unilever promotes innovation, big and small, to make its business win and grow while being a force for good

Company Specialties:

• Consumer Goods
• Food
• Home Care
• Personal Care
• Refreshments
• Marketing & Advertising
• Retail
• Purpose
• FMCG
• Digital
• Ice Cream
• Nutrition
• Sustainability
• Beauty & Wellbeing
• Innovation
• and Careers

Company Website: www.unilever.com

ASSUMPTION: Unilever is committed to promoting diversity, equity, and inclusion, and encourages applicants from all walks of life to apply.

📊 Role Analysis

Career Level: Entry-Level (Intern)

Reporting Structure: This role reports to the Digital Marketing, Media & Content Lead

Work Arrangement: Hybrid (3 days a week in the office, with the remaining days working remotely)

Growth Opportunities:

• Gain hands-on experience working with world-renowned brands
• Develop digital marketing skills and knowledge
• Potential for full-time employment after the internship

ASSUMPTION: While this is an entry-level role, there are ample opportunities for growth and learning within Unilever's diverse and global organization.

🌍 Location & Work Environment

Office Type: Hybrid (3 days a week in the office, with the remaining days working remotely)

Office Location(s): Istanbul, Turkey

Geographic Context:

• Istanbul is the largest city in Turkey, with a population of over 15 million
• The city is known for its vibrant culture, rich history, and diverse communities
• Istanbul offers a mix of modern and traditional experiences, with numerous historical sites, museums, and cultural attractions

Work Schedule: Part-time (3 days a week, with flexible hours)

ASSUMPTION: Istanbul is a bustling city with a lot to offer, and working in this dynamic environment can provide a unique set of challenges and opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Digital marketing skills and knowledge
• Problem-solving and critical thinking
• Communication and collaboration skills
• Cultural fit and alignment with Unilever's values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing skills and relevant experiences
• Showcase your curiosity, hunger to learn, and forward-thinking mindset
• Demonstrate your ability to connect the big picture and small details clearly
• Prepare questions to ask the interviewer about the role, team, and company

ATS Keywords: Digital Marketing, Agile Delivery, Data-Driven Decision Making, Consumer Goods, FMCG, Marketing & Advertising, Retail, Purpose, Digital, Ice Cream, Nutrition, Sustainability, Beauty & Wellbeing, Innovation

ASSUMPTION: Unilever uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords can help your application stand out.

🛠️ Tools & Technologies

• Digital marketing platforms (e.g., Google Analytics, Facebook Ads, Instagram Insights)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)
• Data analysis tools (e.g., Excel, Google Sheets)

ASSUMPTION: Familiarity with these tools is not required but can be beneficial for the role.

👔 Cultural Fit Considerations

Company Values:

• Our Purpose is to make sustainable living commonplace
• We Lead the way others follow
• We Do what's right, not what's easy
• We Shape the future of our business, our category, and our brands
• We Win together, and never give up

Work Style:

• Unilever values diversity, equity, and inclusion
• The company fosters a collaborative and innovative work environment
• Unilever encourages employees to take ownership of their work and contribute to the company's success

Self-Assessment Questions:

• Do you align with Unilever's purpose and values?
• Are you comfortable working in a hybrid environment (3 days in the office, 2 days remote)?
• Do you thrive in a collaborative and innovative work environment?

ASSUMPTION: Unilever places a strong emphasis on cultural fit and looks for candidates who align with its values and work style.

⚠️ Potential Challenges

• Adjusting to a hybrid work environment (3 days in the office, 2 days remote)
• Balancing internship responsibilities with academic commitments
• Keeping up with the fast-paced and ever-evolving digital marketing landscape
• Navigating a large and diverse organization

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn and grow.

📈 Similar Roles Comparison

• This role is part of Unilever's Gen-Next program, designed specifically for students and recent graduates
• Compared to full-time marketing roles, this internship offers a unique opportunity to gain hands-on experience and contribute to a leading consumer goods company
• Career progression may vary depending on individual performance, skills, and the company's needs

ASSUMPTION: While this role is an internship, it can lead to full-time employment opportunities within Unilever.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product launch
• Analyzing consumer data to identify trends and insights, and using this information to inform marketing strategies
• Collaborating with cross-functional teams to create engaging and effective marketing content

ASSUMPTION: These projects are examples of the types of initiatives you may work on, but the specific projects will depend on the team's needs and your skills and interests.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to Unilever's organizational transformation and digitalization efforts?
• What opportunities are there for growth and learning within the team and the wider organization?
• How does the team support and develop interns and new employees?
• What is the work environment like, and how does the team collaborate and communicate?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and helps you make an informed decision about your future with the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing skills and relevant experiences
• Prepare questions to ask the interviewer about the role, team, and company
• If selected, be prepared to provide additional information or complete additional assessments as needed
• Follow up with the hiring manager within 48 hours after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.