S

Digital Marketing Intern

Signify
Full-time
On-site
Eindhoven, Noord-Brabant, Netherlands

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Intern

πŸ”Ή Company: Signify

πŸ”Ή Location: Eindhoven, Noord-Brabant, Netherlands

πŸ”Ή Job Type: Full-time Internship

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 6, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the global Philips Hue Digital and eCommerce team in daily tasks
  • Analyzing online business and recommending improvements
  • Driving recommendations for online and ecommerce activities
  • Benchmarking marketing activities against competition
  • Improving digital marketing strategy and communicating recommendations
  • Creating periodic reports to inform stakeholders
  • Monitoring promotions and planning improvements
  • Collaborating with the Digital Media team on activations

ASSUMPTION: This role is ideal for a student in their senior year looking to gain practical experience in digital marketing and ecommerce within a global brand.

πŸ“‹ Key Responsibilities

βœ… Supporting the global Philips Hue Digital and eCommerce team in their daily tasks

βœ… Analyzing our current online business and recommending improvements

βœ… Driving recommendations for our online and ecommerce activities such as content, products, and promotions

βœ… Benchmarking our current marketing activities versus competition

βœ… Using available data to improve our digital marketing strategy and communicate this to various stakeholders in the organization

βœ… Analyzing quantitative reports with market and consumer data and making periodic reports to inform stakeholders

βœ… Monitoring all the promotions within the category and presenting plans for efficient and creative improvements

βœ… Working with our Digital Media team to set up digital media activations

ASSUMPTION: This role requires strong analytical skills, a high interest in digital marketing, and the ability to work independently and take initiative.

🎯 Required Qualifications

Education: Bachelor or University level student in your senior year

Experience: No prior experience required

Required Skills:

  • Analytical skills and dexterity with numbers
  • High interest in digital and online marketing
  • Independent, able to take initiative, and goal-oriented
  • Enthusiastic and curious
  • Interested in a commercial function

Preferred Skills:

  • Familiarity with marketing analytics tools
  • Basic knowledge of SEO and SEM

ASSUMPTION: While not explicitly stated, having basic knowledge of marketing analytics tools and SEO/SEM would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: €1,500 - €2,000 per month (Based on industry standards for internships in the Netherlands)

Benefits:

  • Gain valuable experience in a global company
  • Work in a diverse and inclusive environment
  • Opportunity to learn and progress within the company

Working Hours: 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for internships in the Netherlands. The actual salary may vary based on individual performance and company policy.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Appliances, Electrical, and Electronics Manufacturing

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 1892 (As Philips, the parent company of Signify)

Company Description:

  • Signify is the world leader in lighting, with a shared purpose to unlock the extraordinary potential of light for brighter lives and a better world.
  • The company delivers an industry-leading portfolio of indoor and outdoor lighting, lighting controls and smart lighting systems.
  • Signify is committed to sustainability and innovation, with a focus on connected lighting and the Internet of Things.

Company Specialties:

  • LED lighting
  • Connected lighting and IoT
  • Lighting controls and smart lighting systems

Company Website: www.cooperlighting.com

ASSUMPTION: Signify is a large enterprise with a strong focus on innovation and sustainability. This role offers an opportunity to work in a global company with a diverse and inclusive work environment.

πŸ“Š Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: This role reports directly to the Philips Hue Digital and eCommerce team.

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

  • Potential full-time employment after the internship
  • Opportunity to work on global projects and gain international experience
  • Chance to learn from experienced professionals in the field

ASSUMPTION: This internship offers valuable experience and the opportunity to grow within the company, potentially leading to full-time employment.

🌍 Location & Work Environment

Office Type: On-site, with a global headquarters in Peachtree City, Georgia, USA, and a significant presence in Eindhoven, Netherlands.

Office Location(s): Eindhoven - Flightforum

Geographic Context:

  • Eindhoven is the fifth-largest city in the Netherlands, located in the province of Noord-Brabant.
  • The city is known for its vibrant tech industry and is home to several multinational corporations.
  • Eindhoven offers a high quality of life, with a diverse population and a rich cultural scene.

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: This role is based in Eindhoven, a city with a strong tech industry and a high quality of life. The work environment is global and diverse, with a focus on collaboration and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager
  • Final decision and offer

Key Assessment Areas:

  • Analytical skills
  • Interest in digital marketing
  • Initiative and goal orientation
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume to highlight relevant skills and experiences for this role
  • Showcase your analytical skills and provide examples of data-driven decision-making
  • Demonstrate your enthusiasm for digital marketing and ecommerce
  • Prepare questions to ask the interviewer about the company, team, and role

ATS Keywords: Digital Marketing, Ecommerce, Data Analysis, Initiative, Goal-Oriented, Enthusiasm, Curiosity

ASSUMPTION: The application process for this role is typical for an internship, with a focus on assessing analytical skills, interest in digital marketing, and cultural fit.

πŸ› οΈ Tools & Technologies

  • Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
  • Microsoft Office Suite (Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: While not explicitly stated, familiarity with marketing analytics tools and project management software would be beneficial for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer focus
  • Creativity
  • Integrity
  • Performance
  • Responsibility

Work Style:

  • Collaborative
  • Innovative
  • Data-driven
  • Global and diverse

Self-Assessment Questions:

  • Do you thrive in a collaborative, global work environment?
  • Are you passionate about data-driven decision-making?
  • Do you have a strong interest in digital marketing and ecommerce?

ASSUMPTION: Signify values a diverse and inclusive work environment, with a focus on collaboration, innovation, and data-driven decision-making.

⚠️ Potential Challenges

  • Working in a fast-paced, global environment may require adaptability and flexibility
  • This role may involve working with large datasets and complex analytics tools
  • The internship is for a fixed duration, which may limit long-term career growth within the company
  • The role is based in Eindhoven, which may require relocation for candidates not already living in the area

ASSUMPTION: While this role offers valuable experience and growth opportunities, it also presents challenges related to the fast-paced work environment, data analysis requirements, fixed duration, and potential relocation.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other digital marketing internships, but offers the unique opportunity to work for a global leader in lighting and IoT
  • Compared to other internships, this role may offer more responsibility and autonomy in driving recommendations for online and ecommerce activities
  • This role may provide better long-term career growth opportunities within the company, given Signify's size and global presence

ASSUMPTION: While this role shares similarities with other digital marketing internships, it offers unique opportunities and potential benefits related to the company's size, global presence, and focus on innovation and sustainability.

πŸ“ Sample Projects

  • Analyzing online business performance and recommending improvements for a specific product category
  • Conducting a competitive analysis of digital marketing strategies in the lighting industry
  • Developing and implementing a social media campaign to promote a new product launch

ASSUMPTION: These sample projects are based on the key responsibilities listed in the job description and provide an idea of the types of tasks the intern may be expected to perform.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30 days?
  • How does this role fit into the overall marketing strategy for Philips Hue?
  • What opportunities are there for professional development and growth within the company?
  • How does the team collaborate and communicate in a global work environment?
  • What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, team dynamics, growth opportunities, and potential challenges, helping the candidate make an informed decision about the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your analytical skills, interest in digital marketing, and relevant experiences
  • Prepare a cover letter explaining your enthusiasm for the role and how your skills and experiences make you a strong fit
  • Follow up with the hiring manager one week after submission to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.