📌 Core Information
🔹 Job Title: Digital Marketing Intern
🔹 Company: Signify
🔹 Location: Eindhoven, Noord-Brabant, Netherlands
🔹 Job Type: Full-time Internship
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the global Philips Hue Digital and eCommerce team in daily tasks
- Analyzing online business and recommending improvements
- Driving recommendations for online and ecommerce activities
- Benchmarking marketing activities against competition
- Improving digital marketing strategy and communicating recommendations
- Creating periodic reports to inform stakeholders
- Monitoring promotions and planning improvements
- Collaborating with the Digital Media team on activations
ASSUMPTION: This role is ideal for a student in their senior year looking to gain practical experience in digital marketing and ecommerce within a global brand.
📋 Key Responsibilities
✅ Supporting the global Philips Hue Digital and eCommerce team in their daily tasks
✅ Analyzing our current online business and recommending improvements
✅ Driving recommendations for our online and ecommerce activities such as content, products, and promotions
✅ Benchmarking our current marketing activities versus competition
✅ Using available data to improve our digital marketing strategy and communicate this to various stakeholders in the organization
✅ Analyzing quantitative reports with market and consumer data and making periodic reports to inform stakeholders
✅ Monitoring all the promotions within the category and presenting plans for efficient and creative improvements
✅ Working with our Digital Media team to set up digital media activations
ASSUMPTION: This role requires strong analytical skills, a high interest in digital marketing, and the ability to work independently and take initiative.
🎯 Required Qualifications
Education: Bachelor or University level student in your senior year
Experience: No prior experience required
Required Skills:
- Analytical skills and dexterity with numbers
- High interest in digital and online marketing
- Independent, able to take initiative, and goal-oriented
- Enthusiastic and curious
- Interested in a commercial function
Preferred Skills:
- Familiarity with marketing analytics tools
- Basic knowledge of SEO and SEM
ASSUMPTION: While not explicitly stated, having basic knowledge of marketing analytics tools and SEO/SEM would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €1,500 - €2,000 per month (Based on industry standards for internships in the Netherlands)
Benefits:
- Gain valuable experience in a global company
- Work in a diverse and inclusive environment
- Opportunity to learn and progress within the company
Working Hours: 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for internships in the Netherlands. The actual salary may vary based on individual performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1892 (As Philips, the parent company of Signify)
Company Description:
- Signify is the world leader in lighting, with a shared purpose to unlock the extraordinary potential of light for brighter lives and a better world.
- The company delivers an industry-leading portfolio of indoor and outdoor lighting, lighting controls and smart lighting systems.
- Signify is committed to sustainability and innovation, with a focus on connected lighting and the Internet of Things.
Company Specialties:
- LED lighting
- Connected lighting and IoT
- Lighting controls and smart lighting systems
Company Website: www.cooperlighting.com
ASSUMPTION: Signify is a large enterprise with a strong focus on innovation and sustainability. This role offers an opportunity to work in a global company with a diverse and inclusive work environment.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: This role reports directly to the Philips Hue Digital and eCommerce team.
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential full-time employment after the internship
- Opportunity to work on global projects and gain international experience
- Chance to learn from experienced professionals in the field
ASSUMPTION: This internship offers valuable experience and the opportunity to grow within the company, potentially leading to full-time employment.
🌍 Location & Work Environment
Office Type: On-site, with a global headquarters in Peachtree City, Georgia, USA, and a significant presence in Eindhoven, Netherlands.
Office Location(s): Eindhoven - Flightforum
Geographic Context:
- Eindhoven is the fifth-largest city in the Netherlands, located in the province of Noord-Brabant.
- The city is known for its vibrant tech industry and is home to several multinational corporations.
- Eindhoven offers a high quality of life, with a diverse population and a rich cultural scene.
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: This role is based in Eindhoven, a city with a strong tech industry and a high quality of life. The work environment is global and diverse, with a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Analytical skills
- Interest in digital marketing
- Initiative and goal orientation
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Showcase your analytical skills and provide examples of data-driven decision-making
- Demonstrate your enthusiasm for digital marketing and ecommerce
- Prepare questions to ask the interviewer about the company, team, and role
ATS Keywords: Digital Marketing, Ecommerce, Data Analysis, Initiative, Goal-Oriented, Enthusiasm, Curiosity
ASSUMPTION: The application process for this role is typical for an internship, with a focus on assessing analytical skills, interest in digital marketing, and cultural fit.
🛠️ Tools & Technologies
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Microsoft Office Suite (Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, familiarity with marketing analytics tools and project management software would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Creativity
- Integrity
- Performance
- Responsibility
Work Style:
- Collaborative
- Innovative
- Data-driven
- Global and diverse
Self-Assessment Questions:
- Do you thrive in a collaborative, global work environment?
- Are you passionate about data-driven decision-making?
- Do you have a strong interest in digital marketing and ecommerce?
ASSUMPTION: Signify values a diverse and inclusive work environment, with a focus on collaboration, innovation, and data-driven decision-making.
⚠️ Potential Challenges
- Working in a fast-paced, global environment may require adaptability and flexibility
- This role may involve working with large datasets and complex analytics tools
- The internship is for a fixed duration, which may limit long-term career growth within the company
- The role is based in Eindhoven, which may require relocation for candidates not already living in the area
ASSUMPTION: While this role offers valuable experience and growth opportunities, it also presents challenges related to the fast-paced work environment, data analysis requirements, fixed duration, and potential relocation.
📈 Similar Roles Comparison
- This role is similar to other digital marketing internships, but offers the unique opportunity to work for a global leader in lighting and IoT
- Compared to other internships, this role may offer more responsibility and autonomy in driving recommendations for online and ecommerce activities
- This role may provide better long-term career growth opportunities within the company, given Signify's size and global presence
ASSUMPTION: While this role shares similarities with other digital marketing internships, it offers unique opportunities and potential benefits related to the company's size, global presence, and focus on innovation and sustainability.
📝 Sample Projects
- Analyzing online business performance and recommending improvements for a specific product category
- Conducting a competitive analysis of digital marketing strategies in the lighting industry
- Developing and implementing a social media campaign to promote a new product launch
ASSUMPTION: These sample projects are based on the key responsibilities listed in the job description and provide an idea of the types of tasks the intern may be expected to perform.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for Philips Hue?
- What opportunities are there for professional development and growth within the company?
- How does the team collaborate and communicate in a global work environment?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, team dynamics, growth opportunities, and potential challenges, helping the candidate make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your analytical skills, interest in digital marketing, and relevant experiences
- Prepare a cover letter explaining your enthusiasm for the role and how your skills and experiences make you a strong fit
- Follow up with the hiring manager one week after submission to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
