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Digital Marketing Intern

CAMPUS USA CREDIT UNION
Full-time
On-site
Jonesville, Michigan, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Intern

πŸ”Ή Company: CAMPUS USA Credit Union

πŸ”Ή Location: Empower Park, Jonesville, FL

πŸ”Ή Job Type: Internship

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 7, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Assisting with analytics tracking and projects in Google Analytics and related platforms
  • Developing and organizing content for the company website and other content projects
  • Planning the website redesign project, mapping content, and link migration
  • Assisting with SEO efforts including keyword monitoring, link building, and web audit reports
  • Managing the company’s digital profiles and directory listings
  • Conducting research into market trends and Google algorithm updates
  • Working in a dynamic environment and maintaining confidentiality

ASSUMPTION: This internship is designed to provide hands-on experience in digital marketing, with a focus on analytics, content development, and SEO. It is ideal for students or recent graduates looking to gain practical experience in the field.

πŸ“‹ Key Responsibilities

βœ… Assist with analytics tracking and projects in Google Analytics and related platforms

βœ… Develop and organize content for the company website and other content projects

βœ… Assist in planning the website redesign project, mapping content, and link migration

βœ… Assist with SEO efforts including keyword monitoring, link building, and web audit reports

βœ… Manage the company’s digital profiles and directory listings

βœ… Conduct research into market trends and Google algorithm updates

βœ… Complete other administrative tasks as needed, including attending meetings and presenting findings to the team

ASSUMPTION: The role requires a balance of independent work and team collaboration, with a focus on data-driven decision making and strong communication skills.

🎯 Required Qualifications

Education: Must be currently enrolled at a degree-seeking university or college or a recent graduate of a university or college

Experience: Experience with website design and analytics is preferred

Required Skills:

  • Excellent written and verbal communication skills
  • Strong organizational skills and ability to multitask
  • Passion for metrics and analytics
  • Ability to work well independently and in a team
  • Ability to maintain confidentiality related to credit union operations and member information

Preferred Skills:

  • Experience with Google Analytics or social media analytics
  • Certifications in Google Analytics, SEMRush, and/or Hootsuite

ASSUMPTION: While experience is preferred, this internship is designed to provide hands-on training and is open to students or recent graduates with the right skills and attitude.

πŸ’° Compensation & Benefits

Salary Range: $22.00 per hour

Benefits:

  • Paid internship with a minimum of 16 hours per week, limited to 19 hours per week
  • 6-month, in-person, temporary position

Working Hours: Up to 19 hours per week

ASSUMPTION: The salary range is competitive for internship positions in the digital marketing field. The benefits include flexible hours and the opportunity to gain practical experience in a professional setting.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Banking

Company Size: 201-500 employees

Founded: 1935

Company Description:

  • CAMPUS USA Credit Union was originally chartered in 1935 and serves over 100,000 members worldwide
  • As a not-for-profit cooperative, it is owned by its members and offers no- and low-cost financial services
  • Their mission is to empower members financially and provide world-class service

Company Specialties:

  • Auto Loans
  • Commercial Lending
  • Consumer Real Estate Loans
  • Banking
  • Investment Services
  • Premiere Employer

Company Website: www.campuscu.com

ASSUMPTION: CAMPUS USA Credit Union is a well-established financial institution with a strong focus on member empowerment and world-class service.

πŸ“Š Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, with a minimum of 16 hours per week, limited to 19 hours per week

Growth Opportunities:

  • Gain practical experience in digital marketing, with a focus on analytics, content development, and SEO
  • Potential for full-time employment after the internship, depending on performance and business needs
  • Opportunity to work in a dynamic and collaborative team environment

ASSUMPTION: This internship offers a unique opportunity for students or recent graduates to gain practical experience in digital marketing and potentially transition into a full-time role.

🌍 Location & Work Environment

Office Type: On-site, with multiple locations in Florida

Office Location(s): Empower Park, Jonesville, FL (primary location for this internship)

Geographic Context:

  • Jonesville, FL is a small city located in the central part of the state
  • The area offers a mix of urban and rural environments, with easy access to outdoor activities and cultural attractions
  • The cost of living is relatively low compared to other major cities in Florida

Work Schedule: Up to 19 hours per week, with flexible scheduling options

ASSUMPTION: The on-site work environment provides an immersive experience in the digital marketing field, with opportunities for collaboration and learning from industry professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • In-person or video interview with the Marketing Manager
  • Background check and reference check (if applicable)

Key Assessment Areas:

  • Communication skills (written and verbal)
  • Analytical skills and problem-solving abilities
  • Organizational skills and ability to multitask
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your passion for digital marketing and analytics in your application materials
  • Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a team environment

ATS Keywords: Google Analytics, content development, SEO, marketing intern, analytics, keyword monitoring, link building, web audit reports, market research

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit for the role. Successful candidates will demonstrate strong communication skills, analytical abilities, and a passion for digital marketing.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • SEMRush
  • Hootsuite
  • WordPress or other content management systems
  • Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Training will be provided as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Member-focused
  • Integrity
  • Collaboration
  • Innovation
  • Excellence

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Data-driven and results-focused
  • Flexible and adaptable

Self-Assessment Questions:

  • Do you have excellent written and verbal communication skills?
  • Are you organized and able to multitask in a dynamic environment?
  • Are you passionate about metrics and analytics?
  • Do you work well independently and in a team?
  • Can you maintain confidentiality related to credit union operations and member information?

ASSUMPTION: Successful candidates will demonstrate a strong fit with CAMPUS USA Credit Union's values and work style, with a focus on member empowerment, collaboration, and data-driven decision making.

⚠️ Potential Challenges

  • The role may require working with sensitive member information, which requires a high level of confidentiality and discretion
  • The work environment may be fast-paced and dynamic, which may be challenging for candidates who prefer a more structured or predictable work environment
  • The role may require working with multiple teams and stakeholders, which may present communication and collaboration challenges
  • The role may require working with complex data and analytics tools, which may present a learning curve for candidates with limited experience in the field

ASSUMPTION: These challenges can be mitigated with strong communication skills, a willingness to learn, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other digital marketing internships, but with a focus on analytics and SEO
  • Unlike other marketing roles, this internship offers hands-on experience with Google Analytics and related platforms
  • This role is ideal for students or recent graduates looking to gain practical experience in digital marketing and potentially transition into a full-time role

ASSUMPTION: This role offers unique opportunities for hands-on experience and professional development in the digital marketing field.

πŸ“ Sample Projects

  • Conducting a comprehensive audit of the company's website and providing recommendations for improvement
  • Developing and implementing a keyword monitoring strategy to improve the company's search engine rankings
  • Creating and executing a social media marketing campaign to promote the company's brand and products

ASSUMPTION: These sample projects are designed to provide candidates with a sense of the types of tasks they may be responsible for in this role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30 days?
  • How does this internship fit into the overall marketing strategy for the company?
  • What opportunities are there for professional development and growth within the marketing department?
  • How does the company support work-life balance for its employees?
  • What is the company culture like, and how does this role contribute to that culture?

ASSUMPTION: These questions are designed to provide candidates with a better understanding of the role, the company, and the work environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a team environment
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.