📌 Core Information
🔹 Job Title: Digital Marketing Intern
🔹 Company: Henkel group
🔹 Location: Utrecht, NL
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: 2025-06-18
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (2 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Digital Marketing Manager in daily tasks and projects
- Creating briefings for digital advertising campaigns across various platforms
- Coordinating influencer marketing campaigns
- Monitoring and analyzing campaign performance
- Assisting in the rollout of new guidelines and projects
ASSUMPTION: This role is ideal for students or recent graduates seeking hands-on experience in digital marketing, with a focus on advertising and social media campaigns.
📋 Key Responsibilities
✅ Supporting the Digital Marketing Manager in daily tasks and projects
✅ Creating briefings for digital advertising campaigns on platforms such as TikTok, Instagram, and YouTube
✅ Coordinating influencer marketing campaigns
✅ Monitoring and analyzing campaign performance
✅ Assisting in the rollout of new guidelines and projects from the company's headquarters
✅ Administrative support, including planning and coordinating meetings
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple tasks and projects simultaneously.
🎯 Required Qualifications
Education: Pursuing or have completed a higher education degree in business or a related field
Experience: Previous experience in digital marketing or advertising is a plus but not required
Required Skills:
- Strong communication skills in Dutch and English
- Analytical skills
- Initiative and assertiveness
- Ability to work independently and manage multiple tasks
- Available for a 5-6 month internship starting in or around September 2025
Preferred Skills:
- Proficiency in digital marketing tools and platforms
- Experience working with media bureaus
ASSUMPTION: Candidates with a strong academic background and relevant coursework in marketing or a related field will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €700-800 per month (full-time, 40 hours per week)
Benefits:
- Flexible home work policy (60% remote, 40% on-site)
- Vacation days
- Monthly events and activities
- Learning opportunities through the Henkel Learning Hub
- Product samples from the company's brands
Working Hours: Full-time (40 hours per week), with a flexible work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing internships in the Netherlands.
📌 Applicant Insights
🔍 Company Context
Industry: Henkel operates in the manufacturing industry, with a focus on adhesive technologies and consumer brands
Company Size: Henkel is a large multinational corporation with over 10,000 employees worldwide
Founded: 1876
Company Description:
- Henkel is a global leader in adhesive technologies and consumer brands
- The company holds leading positions in both industrial and consumer businesses, with strong brands such as Persil, Schwarzkopf, and Loctite
- Henkel is committed to sustainability and innovation, with a focus on creating value for both customers and shareholders
Company Specialties:
- Adhesive Technologies
- Consumer Brands
Company Website: http://www.henkel.com
ASSUMPTION: Henkel's large size and global presence offer interns the opportunity to gain experience working in a multinational corporation with a strong focus on innovation and sustainability.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the Digital Marketing Manager
Work Arrangement: Hybrid (2 days on-site, 3 days remote)
Growth Opportunities:
- Gain practical experience in digital marketing and advertising
- Develop analytical and project management skills
- Network with industry professionals and Henkel employees
- Potential full-time employment opportunities after the internship
ASSUMPTION: This internship offers a unique opportunity for students and recent graduates to gain hands-on experience in digital marketing and advertising, with the potential for long-term career growth within the company.
🌍 Location & Work Environment
Office Type: Modern office in Wonderwoods, located near Utrecht Centraal
Office Location(s): Jaarbeursboulevard 284, 3521 BC Utrecht, NL
Geographic Context:
- Utrecht is a vibrant city in the Netherlands, known for its historic architecture and cultural attractions
- The office is conveniently located near public transportation and offers easy access to the city center
- The region is home to a diverse range of industries, including technology, finance, and healthcare
Work Schedule: Full-time (40 hours per week), with a flexible work arrangement
ASSUMPTION: The office location and work arrangement provide a convenient and flexible work environment for interns, with easy access to the city and its amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Digital Marketing Manager
- Background check and onboarding
Key Assessment Areas:
- Communication skills
- Analytical skills
- Initiative and assertiveness
- Cultural fit with Henkel's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your enthusiasm for digital marketing and advertising
- Showcase your ability to work independently and manage multiple tasks
- Follow up with the hiring manager after submitting your application
ATS Keywords: Digital Marketing, Advertising, Social Media, Influencer Marketing, Analytical Skills, Communication Skills, Project Coordination, Initiative, Team Collaboration
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their fit for the role and company culture.
🛠️ Tools & Technologies
- Digital marketing platforms (e.g., Google Ads, Facebook Ads, TikTok Ads)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for applicants.
👔 Cultural Fit Considerations
Company Values:
- Pioneering
- Responsibility
- Sustainability
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you align with Henkel's company values, particularly pioneering and responsibility?
- Are you comfortable working in a hybrid environment, with a balance between remote and on-site work?
- Do you have a proactive and assertive work style, with the ability to manage multiple tasks independently?
ASSUMPTION: Applicants should assess their fit with Henkel's company culture and values, as well as their comfort with the hybrid work arrangement and required work style.
⚠️ Potential Challenges
- Managing multiple tasks and projects simultaneously
- Working in a fast-paced and dynamic environment
- Adapting to a hybrid work arrangement
- Meeting the expectations of a large multinational corporation
ASSUMPTION: Applicants should be prepared to manage multiple tasks and adapt to a dynamic work environment, while also meeting the high expectations of a large multinational corporation.
📈 Similar Roles Comparison
- This role is similar to other digital marketing internships, but offers a unique opportunity to work with a large multinational corporation and gain experience in both consumer and industrial marketing
- Henkel's focus on sustainability and innovation sets it apart from other companies in the industry
- This internship offers the potential for long-term career growth within the company
ASSUMPTION: Applicants should compare this role to other digital marketing internships and consider Henkel's unique offerings, such as its focus on sustainability and innovation and the potential for long-term career growth.
📝 Sample Projects
- Creating and executing a social media campaign for one of Henkel's consumer brands
- Analyzing the performance of a digital advertising campaign and providing recommendations for improvement
- Assisting in the rollout of a new guideline or project from Henkel's headquarters
ASSUMPTION: These sample projects provide a sense of the types of tasks and responsibilities the intern may encounter during their internship.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for Henkel's consumer brands?
- What opportunities are there for professional development and growth within the company?
- How does Henkel support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, while also addressing any concerns or uncertainties they may have.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Henkel careers portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your previous work or projects that demonstrate your skills and accomplishments
- Follow up with the hiring manager after submitting your application, inquiring about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
