📌 Core Information
🔹 Job Title: Digital Marketing Intern - Fall 2025
🔹 Company: Signify
🔹 Location: Bridgewater, NJ
🔹 Job Type: Full-time Internship
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting product launches and campaign development, including video design and development
- Web design and development, with a focus on SEO and UX, and mastery of CMS implementation (AEM/HTML)
- Improving digital touchpoints, including page improvements and website issue resolution
- Preparing dashboards and insights based on data and results
- Collaborating with product managers to update and maintain eCatalog
ASSUMPTION: This role is designed for students currently enrolled in a relevant degree program, seeking practical experience in digital marketing and web development.
📋 Key Responsibilities
✅ Support product launches and campaign development, including video design and development
✅ Web design and development, focusing on SEO, UX, and CMS implementation (AEM/HTML)
✅ Improve digital touchpoints, including page improvements and website issue resolution
✅ Prepare dashboards and insights based on data and results
✅ Collaborate with product managers to update and maintain eCatalog
ASSUMPTION: The role may evolve based on the intern's skills and the team's needs, providing opportunities for growth and learning.
🎯 Required Qualifications
Education: Currently enrolled in a bachelor’s or master’s degree in Computer Science, Web Development, or a related field
Experience: None specified, but relevant coursework and projects are expected
Required Skills:
- High proficiency with Adobe InDesign, Photoshop, Illustrator, and Acrobat
- SEO and Adobe Experience Manager (AEM) knowledge
- Proficiency with MS Office (Excel, PowerPoint, Outlook)
- Strong organizational skills and attention to detail
- Excellent communication skills, both written and verbal
Preferred Skills:
- Video editing and HTML knowledge with Adobe Dreamweaver and Adobe Premier Pro
ASSUMPTION: While not explicitly stated, familiarity with digital marketing principles and a basic understanding of web analytics would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $23 - $32 per hour (based on year of study)
Benefits:
- Company subsidized benefits plan, including Medical and a Health Savings Account
Working Hours: Full-time, with a flexible schedule based on academic commitments
ASSUMPTION: The salary range is based on the intern's year of study, with higher rates for more advanced students.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing, with a focus on lighting solutions
Company Size: 5,001-10,000 employees, providing a large and diverse work environment
Founded: As a business unit of Signify, Cooper Lighting Solutions has a rich history in the lighting industry
Company Description:
- Builds forward-thinking lighting solutions that make people’s lives safer, while making buildings, homes, and cities smarter and more sustainable
- Delivers an industry-leading portfolio of indoor and outdoor lighting, lighting controls, and smart lighting systems
- Questions, seeks, and solves, pushing past the ordinary to build brighter
Company Specialties:
- Lighting solutions
- Smart lighting systems
- Lighting controls
Company Website: http://www.cooperlighting.com
ASSUMPTION: As a business unit of Signify, Cooper Lighting Solutions benefits from the resources and expertise of a global leader in lighting.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the Digital Marketing team
Work Arrangement: On-site, with a flexible schedule based on academic commitments
Growth Opportunities:
- Potential full-time role at Signify upon completion of the internship
- Exposure to various aspects of digital marketing and web development
- Opportunity to work with and learn from experienced professionals in the field
ASSUMPTION: This internship is designed to provide practical experience and help the intern develop their skills in digital marketing and web development.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 1121 Highway 74 S, Peachtree City, Georgia 30269, US
Geographic Context:
- Bridgewater, NJ, is a suburban area with a mix of residential and commercial properties
- Close proximity to New York City, offering access to cultural and entertainment opportunities
- Convenient access to public transportation and major highways
Work Schedule: Full-time, with a flexible schedule based on academic commitments
ASSUMPTION: The work environment is professional and collaborative, with a focus on learning and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen interview
- In-person or virtual interview with the hiring manager and/or team members
- Background check and offer
Key Assessment Areas:
- Technical skills in Adobe Creative Suite, SEO, and web development
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and enthusiasm for the role
Application Tips:
- Highlight relevant coursework, projects, and extracurricular activities that demonstrate your skills in digital marketing and web development
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest and engagement
ATS Keywords: Digital Marketing, SEO, Web Development, Adobe Creative Suite, HTML, CMS, eCatalog, Product Launches, Campaign Development, Video Design, Data Analysis
ASSUMPTION: The application process may vary based on the specific needs of the hiring team and the number of applicants.
🛠️ Tools & Technologies
- Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat)
- Adobe Experience Manager (AEM)
- MS Office (Excel, PowerPoint, Outlook)
- HTML and CSS
- SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
ASSUMPTION: The tools and technologies listed are not exhaustive and may be updated or supplemented based on the team's needs and the intern's skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Sustainability
- Integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about learning and continuous improvement?
- Do you align with the company's values of innovation, collaboration, sustainability, and integrity?
ASSUMPTION: The company values and work style are designed to foster a productive and engaging work environment that supports the growth and success of its employees.
⚠️ Potential Challenges
- Balancing academic commitments with the demands of a full-time internship
- Adapting to a corporate work environment and learning the company's processes and tools
- Managing multiple projects and priorities simultaneously
- Overcoming imposter syndrome and building confidence in a professional setting
ASSUMPTION: These challenges can be overcome with effective time management, open communication, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Compared to other digital marketing internships, this role offers a broader range of responsibilities and opportunities for growth
- As a business unit of Signify, Cooper Lighting Solutions offers the resources and support of a global leader in lighting, providing unique opportunities for learning and development
- This internship could lead to a full-time role at Signify, offering a clear career path for the right candidate
ASSUMPTION: While this role offers many opportunities, it is essential to consider the specific needs and goals of each individual applicant when comparing roles.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch
- Optimizing the company's website for search engines to improve organic traffic
- Creating and maintaining a dashboard to track the performance of digital marketing efforts
- Assisting in the development of a video series to showcase the company's products and services
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities the intern may encounter, but the specific projects may vary based on the team's needs and the intern's skills.
❓ Key Questions to Ask During Interview
- What are the most important qualities and skills you're looking for in an intern for this role?
- How does this internship fit into the company's long-term goals and plans for growth?
- What opportunities are there for professional development and growth during this internship?
- How does the team support and mentor interns to help them succeed in their roles?
- What are the most challenging aspects of this role, and how can I best prepare to overcome them?
ASSUMPTION: Asking thoughtful and engaging questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing and web development
- Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest and engagement
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
