Digital Marketing Intern - Paid Search (12 Month FTC)

📌 Core Information 🔹 Job Title: Digital Marketing Intern - Paid Search (12 Month FTC) 🔹 Company: VoucherCodes 🔹 Location: London, United Kingdom 🔹 Job Type: Temporary, Intern 🔹 Category: Marketing 🔹 Date Posted: April 9, 2025 🔹 Experience Level: Entry Level 🚀 Job Overview Key aspects of this role include: - Managing large PPC budgets across Google Ads and Microsoft Ads - Setting up and optimizing campaigns to drive ROI - Analyzing performance data and presenting results to the team - Collaborating with the partnerships team to deliver key insights - Staying up-to-date with industry trends and developments in the paid search space ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as excellent communication skills to effectively present findings to the team. 📋 Key Responsibilities ✅ Set up and schedule well-structured, fully trackable PPC campaigns in Google Ads and Microsoft Ads ✅ Edit campaigns as needed ✅ Use report data to manage cost by optimizing bids ✅ Devising, implementing, and reporting on tests to optimize campaign performance ✅ Monitor the search engine space for 'rogue bidders' ✅ Present results to the Digital Marketing Team on a weekly basis ✅ Support the partnerships team by delivering key insights to aid decision-making & strategy ✅ Research industry trends and stay up-to-date on the latest developments in the paid search space ASSUMPTION: The role requires a high level of organization and attention to detail, as well as the ability to manage multiple campaigns and projects simultaneously. 🎯 Required Qualifications Education: Bachelor's degree or equivalent in a relevant field (e.g., Marketing, Business, or a related discipline) Experience: No formal experience required, but relevant internship or project experience is desirable Required Skills: - Strong numerical and analytical skills - proficient in Microsoft Excel - Excellent prioritization and organization skills - Strong communication skills, both written and verbal - Ability to collaborate and work effectively in a team environment - Interest in the affiliate industry and PPC - Experience in Paid Search is desirable but not required Preferred Skills: - Knowledge of Google Ads and Microsoft Ads platforms - Familiarity with data analysis tools and techniques - Basic understanding of HTML and CSS ASSUMPTION: Candidates should possess a can-do attitude, willingness to learn, and a strong commitment to delivering high-quality work. 💰 Compensation & Benefits Salary Range: £18,000 - £22,000 per annum (pro-rata for the 12-month contract) Benefits: - Private medical insurance - Employee Assistance Programme - Free lunch from JustEat for Business each day in the office - Regular social events - Enhanced parental leave Working Hours: 37.5 hours per week, with flexibility for hybrid working arrangements ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in London. The benefits package is designed to support the well-being and work-life balance of employees. 📌 Applicant Insights 🔍 Company Context Industry: Online and Mail Order Retail Company Size: 51-200 employees Founded: 2008 Company Description: - VoucherCodes connects millions of smart shoppers with over 5,000 restaurant, retail, and leisure brands across the UK - The company creates highly-tailored and innovative campaigns to deliver on a range of business objectives - VoucherCodes is operated by RetailMeNot, Inc., which includes RetailMeNot.com, RetailMeNot.ca, VoucherCodes, Ma Reduc, and Poulpeo in its portfolio Company Specialties: - Affiliate marketing - Online retail - Social media - Voucher Codes - Omnichannel - Mcommerce - Ecommerce - Online savings - Ebusiness - Technology - Internet - Digital Company Website: VoucherCodes ASSUMPTION: VoucherCodes' focus on affiliate marketing and online retail makes it an exciting place for candidates interested in e-commerce and digital marketing. 📊 Role Analysis Career Level: Entry Level - This role is an excellent starting point for a career in digital marketing, with opportunities for growth and development within the company. Reporting Structure: The Digital Marketing Intern will report directly to the PPC Manager and work closely with the Digital Marketing Team. Work Arrangement: This role is offered as a 12-month fixed-term contract with the possibility of extension or conversion to a permanent position. Growth Opportunities: - Gain hands-on experience in PPC campaign management and optimization - Develop skills in data analysis, reporting, and presentation - Build relationships with key stakeholders within the company and industry - Potential for career progression within the Digital Marketing Team or other departments ASSUMPTION: This role offers a unique opportunity for candidates to gain valuable experience in a dynamic and growing industry. 🌍 Location & Work Environment Office Type: Bright, spacious open-plan office located in Clerkenwell, London Office Location(s): Yeoman House, Sekforde Street, Clerkenwell, London, EC1R 0LB Geographic Context: - The office is situated in the heart of London, with a wonderful array of cafés, restaurants, pubs, and galleries nearby - The area is home to some of the best street food London has to offer right on the doorstep - The office offers a flexible work/life balance with hybrid working arrangements Work Schedule: Monday - Friday, 9:00 AM - 5:30 PM, with flexibility for hybrid working arrangements ASSUMPTION: The office location and work environment provide an ideal setting for candidates who enjoy working in a vibrant, urban environment with easy access to amenities and public transportation. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-person or virtual interview with the hiring manager and/or team members 4. Final interview with the head of the Digital Marketing Team or another senior stakeholder Key Assessment Areas: - Numerical and analytical skills - Communication skills, both written and verbal - Problem-solving abilities - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for interview questions related to PPC campaign management, data analysis, and industry trends - Research VoucherCodes and the affiliate marketing industry to demonstrate your enthusiasm and understanding of the role ATS Keywords: PPC, Google Ads, Microsoft Ads, Campaign Management, Data Analysis, Optimization, Reporting, Presentation, Affiliate Marketing, Online Retail, E-commerce ASSUMPTION: The application process is designed to assess candidates' skills and cultural fit for the role and the company. 🛠️ Tools & Technologies - Google Ads - Microsoft Ads - Google Analytics - Microsoft Excel - Power BI or other data visualization tools (desirable) - HTML and CSS (basic knowledge) ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Collaborative: We work together to achieve our goals - Inclusive: We celebrate diversity and embrace different perspectives - Customer-focused: We prioritize the needs of our customers and partners - Innovative: We continuously seek new ways to improve and grow - Results-driven: We take ownership and deliver on our commitments Work Style: - Fast-paced and dynamic - Collaborative and team-oriented - Data-driven and analytical - Creative and innovative - Customer-focused and results-driven Self-Assessment Questions: 1. How do you approach managing large PPC budgets, and how do you ensure cost-effectiveness? 2. Can you describe a time when you had to analyze complex data to make a strategic decision? 3. How do you prioritize and organize your workload to ensure you meet deadlines and maintain high-quality standards? 4. How do you handle working with multiple stakeholders, and how do you ensure you meet their expectations? 5. How do you stay up-to-date with industry trends and developments, and how do you apply this knowledge to your work? ASSUMPTION: Candidates should be able to demonstrate a strong fit with VoucherCodes' company values and work style, as well as a willingness to learn and adapt in a dynamic environment. ⚠️ Potential Challenges 1. Managing large PPC budgets and ensuring cost-effectiveness 2. Analyzing complex data and making data-driven decisions 3. Balancing multiple campaigns and projects simultaneously 4. Working with various stakeholders and meeting their expectations 5. Keeping up with industry trends and developments in the paid search space ASSUMPTION: These challenges require strong analytical, organizational, and communication skills, as well as a commitment to continuous learning and improvement. 📈 Similar Roles Comparison 1. This role differs from other entry-level marketing positions in its focus on PPC campaign management and optimization 2. The affiliate marketing industry is unique, with a strong emphasis on performance-based marketing and partnerships 3. Career progression in this role could lead to positions such as PPC Specialist, Senior PPC Manager, or even Head of Digital Marketing ASSUMPTION: Understanding the unique aspects of this role and the affiliate marketing industry is crucial for success in this position. 📝 Sample Projects 1. Developing and implementing a new PPC campaign strategy to drive ROI for a major retail partner 2. Analyzing competitor activity and identifying opportunities for growth in the paid search space 3. Creating and presenting a comprehensive report on the state of the affiliate marketing industry and its trends ASSUMPTION: These sample projects illustrate the real-world applications of the skills and knowledge required for this role. ❓ Key Questions to Ask During Interview 1. What are the key priorities for this role in the first 30 days? 2. How does the Digital Marketing Team collaborate and support each other? 3. What opportunities are there for professional development and growth within the team and the company? 4. How does the company approach work-life balance, and what resources are available to support employees' well-being? 5. What are the most rewarding aspects of working in the affiliate marketing industry, and what challenges does it present? ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture, as well as the industry as a whole. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: Apply Here 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare for interview questions related to PPC campaign management, data analysis, and industry trends 4. Research VoucherCodes and the affiliate marketing industry to demonstrate your enthusiasm and understanding of the role 5. Follow up with the hiring manager or HR representative one week after submitting your application, if you haven't heard back ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📝 Disclaimer This job description is for a 12-month fixed-term contract (FTC) position. The contract may be extended or converted to a permanent position based on performance and business needs. VoucherCodes is an equal opportunity employer and welcomes applications from all qualified candidates. The company does not discriminate on the basis of race, ethnicity, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.