Digital Marketing Junior Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Junior Specialist

🔹 Company: Praktiker Hellas

🔹 Location: Távros, Attikí, Greece

🔹 Job Type: Full-Time

🔹 Category: Retail, Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Contributing to the creation and implementation of attractive email marketing campaigns
• Monitoring and optimizing email marketing campaigns using segmentation, A/B testing, and automation
• Participating in digital marketing campaigns such as landing pages, content uploads, and banner ads on the website
• Identifying trends and marketing strategies with innovative ideas

ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals looking to gain experience in digital marketing, with a focus on email marketing and campaign optimization.

📋 Key Responsibilities

✅ Participate in the creation and implementation of attractive email marketing campaigns, including design, updates, and content writing

✅ Monitor and optimize email marketing campaigns using segmentation, A/B testing, and automation

✅ Participate in digital marketing campaigns such as landing pages, content uploads, and banner ads on the website

✅ Identify trends and marketing strategies with innovative ideas

ASSUMPTION: The role requires strong communication skills, creativity, and a data-driven mindset to continuously improve email marketing campaigns and digital marketing efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 0-2 years of experience in digital marketing or a related field

Required Skills:

• Familiarity with email automation tools and platforms
• Proficient in MS Excel
• Strong communication skills in Greek and English
• Excellent copywriting and editing skills

Preferred Skills:

• Experience with CRM and analytics platforms
• Knowledge of HTML and CSS

ASSUMPTION: Candidates with a strong academic background, relevant internship experience, or personal projects showcasing their marketing skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €18,000 - €25,000 per year (Estimated based on entry-level marketing roles in Greece)

Benefits:

• Private health insurance
• Discounts on purchases
• Wellbeing activities
• CSR and fun activities
• Continuous development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on entry-level marketing roles in Greece. The benefits package is competitive and focuses on employee well-being and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Praktiker Hellas operates in the retail industry, specializing in home improvement and DIY products and services. The company is part of the Canadian Fairfax Financial Holdings Limited group.

Company Size: Praktiker Hellas has 1,200 employees and operates 17 stores across Greece, making it a mid-sized company in the retail sector.

Founded: 1991

Company Description:

• Praktiker Hellas is the leading home improvement and DIY retailer in Greece
• The company offers a wide range of products and services for the home and garden
• Praktiker Hellas is committed to providing excellent customer service and creating a positive work environment

Company Specialties:

• Retail
• B2B
• DIY
• Home Improvement

Company Website: http://www.praktiker.gr

ASSUMPTION: Praktiker Hellas is a well-established company in the Greek retail market, with a strong focus on customer satisfaction and employee development.

📊 Role Analysis

Career Level: Entry-level (Junior Specialist)

Reporting Structure: This role reports directly to the Digital Marketing Manager

Work Arrangement: On-site, full-time position

Growth Opportunities:

• Progression to a Digital Marketing Specialist role
• Expanding responsibilities within the digital marketing team
• Potential opportunities in other departments or store management

ASSUMPTION: This role offers excellent growth opportunities for candidates looking to build a career in digital marketing within the retail industry.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Távros, Attikí, Greece

Geographic Context:

• Távros is a suburb of Athens, located approximately 5 kilometers southwest of the city center
• The area is well-connected by public transportation, with easy access to the metro and bus networks
• Távros offers a mix of residential and commercial areas, with numerous shops, restaurants, and cafes

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The office location in Távros offers a convenient and accessible work environment for employees, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the Digital Marketing Manager
• Final decision and job offer

Key Assessment Areas:

• Communication skills and language proficiency
• Creativity and problem-solving abilities
• Technical skills and familiarity with marketing tools
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight relevant marketing skills and experiences
• Prepare examples of successful email marketing campaigns or digital marketing projects you've worked on
• Research Praktiker Hellas and be ready to discuss how your skills and experiences align with the company's mission and values

ATS Keywords: Email Marketing, Digital Marketing, Campaign Optimization, MS Excel, Greek, English

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' communication skills, creativity, and technical proficiency in digital marketing.

🛠️ Tools & Technologies

• Email automation tools (e.g., Moosend, Mailchimp)
• CRM and analytics platforms (e.g., Salesforce, Google Analytics)
• Content management systems (e.g., WordPress, Adobe Experience Manager)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used daily to create, optimize, and track digital marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation and continuous improvement
• Collaboration and teamwork

Work Style:

• Dynamic and fast-paced environment
• Data-driven decision-making
• Strong emphasis on creativity and problem-solving

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to inform your marketing strategies?
• Do you have strong communication skills and the ability to collaborate effectively with team members?

ASSUMPTION: Candidates who are self-motivated, data-driven, and able to work effectively in a team environment will be well-suited to the company culture and work style at Praktiker Hellas.

⚠️ Potential Challenges

• Managing multiple email marketing campaigns simultaneously
• Keeping up with the latest trends and best practices in digital marketing
• Balancing creativity and data-driven decision-making
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: These challenges can be overcome with strong time management skills, a willingness to learn and adapt, and a data-driven approach to marketing strategies.

📈 Similar Roles Comparison

• Compared to other entry-level digital marketing roles, this position offers a competitive salary and benefits package
• Praktiker Hellas is a well-established company in the Greek retail market, providing opportunities for career growth and development
• This role offers a unique opportunity to gain experience in both email marketing and digital marketing campaigns

ASSUMPTION: Candidates should consider the company's size, industry, and growth potential when comparing this role to other entry-level marketing positions.

📝 Sample Projects

• Developing and executing an email marketing campaign to promote a new product launch
• Optimizing the company's website for improved user experience and increased conversions
• Analyzing customer data to identify trends and inform marketing strategies

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from creative campaign development to data-driven analysis and optimization.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the overall digital marketing strategy for the company?
• What opportunities are there for professional development and growth within the digital marketing team?
• How does Praktiker Hellas support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These interview questions demonstrate a proactive and engaged approach to the role, showing that you are eager to understand the company's priorities, growth opportunities, and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume to highlight relevant marketing skills and experiences
• Prepare examples of successful email marketing campaigns or digital marketing projects you've worked on
• Research Praktiker Hellas and be ready to discuss how your skills and experiences align with the company's mission and values
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.