📌 Core Information
🔹 Job Title: Digital Marketing & KAM Manager ABC (d/m/w)
🔹 Company: Henkel group
🔹 Location: Hamburg, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (with at least 20% travel)
🚀 Job Overview
Key aspects of this role include:
- Supporting the definition, development, and implementation of the digital strategy for Authentic Beauty Concept DACH
- Conception and execution of online campaigns via social networks
- Creation of digital marketing concepts, content, and graphical design of advertising and communication elements
- Content creation for own social media channels and key accounts
- Management of key accounts in e-commerce and selective retail, including digital campaign conception and execution
- Analysis of project-specific performance data and insights, and derivation of corresponding action recommendations
- Digital accompaniment and co-design of trade fairs and events
ASSUMPTION: This role requires a strong background in digital marketing, performance marketing, and selective retail, with a focus on the beauty industry. Excellent communication skills and a proactive, hands-on mentality are essential for success in this position.
📋 Key Responsibilities
✅ Supporting the definition, development, and implementation of the digital strategy for Authentic Beauty Concept DACH
✅ Conception and execution of online campaigns via social networks
✅ Creation of digital marketing concepts, content, and graphical design of advertising and communication elements
✅ Content creation for own social media channels and key accounts
✅ Management of key accounts in e-commerce and selective retail, including digital campaign conception and execution
✅ Analysis of project-specific performance data and insights, and derivation of corresponding action recommendations
✅ Digital accompaniment and co-design of trade fairs and events
ASSUMPTION: This role requires a high level of self-motivation, initiative, and attention to detail, as well as strong analytical and communication skills.
🎯 Required Qualifications
Education: Completed business degree in marketing, digital, or a similar field
Experience: At least 3 years of relevant experience in digital or performance marketing, preferably in the beauty industry
Required Skills:
- Excellent MS Office skills
- Strong communication skills
- Proactive and hands-on mentality
- Self-motivated and precise working style
- Fluency in German, very good English skills
Preferred Skills:
- Experience in the selective retail sector
- Knowledge of Adobe Creative Suite
- Experience with social media management tools
ASSUMPTION: Candidates with relevant experience in digital marketing, performance marketing, and selective retail, particularly in the beauty industry, are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and industry standards for the role and location)
Benefits:
- Flexible working model with flexible hours, hybrid work arrangements, and up to 30 days of remote work per year
- National and international development opportunities
- Global well-being standards with health and prevention programs
- Gender-neutral parental leave for at least 8 weeks
- Employee stock purchase plan with voluntary investment and additional Henkel shares
- Company-funded pension scheme
- Health insurance (MEGA)
- Supplementary care insurance (CareFlex)
- Mobility offer: My Henkel Bike and job ticket
Working Hours: Full-time (40 hours per week) with flexible hours and up to 30 days of remote work per year
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and Henkel's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically in the consumer goods and adhesives sectors
Company Size: Henkel is a large, multinational corporation with over 47,000 employees worldwide. This size offers numerous opportunities for growth and development but may also result in a more structured and hierarchical work environment.
Founded: 1876, with a long-standing legacy of innovation, responsibility, and sustainability
Company Description:
- Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands
- Founded in 1876, Henkel looks back on more than 145 years of success and holds leading positions in both industrial and consumer businesses thanks to strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite
- Henkel, headquartered in Düsseldorf, Germany, is one of the most internationally aligned German-based companies in the global marketplace
Company Specialties:
- Adhesive Technologies
- Consumer Brands
Company Website: http://www.henkel.com
ASSUMPTION: Henkel's large size and global presence offer numerous opportunities for career growth and development, as well as exposure to diverse teams and projects.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within Henkel's marketing department and across the organization
Reporting Structure: This role reports directly to the Marketing Manager for Authentic Beauty Concept DACH
Work Arrangement: Hybrid, with a combination of on-site and remote work, and at least 20% travel
Growth Opportunities:
- Progression to a senior marketing role within Henkel's marketing department
- Expansion into other areas of Henkel's business, such as Adhesive Technologies or other consumer brands
- International assignments or expatriate opportunities within Henkel's global organization
ASSUMPTION: This role offers a unique opportunity to gain experience in both digital marketing and key account management, with the potential for career growth and development within Henkel's marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of on-site and remote work
Office Location(s): Hamburg, Germany
Geographic Context:
- Hamburg is the second-largest city in Germany and a major hub for the logistics, media, and IT industries
- The city is known for its vibrant cultural scene, including numerous museums, theaters, and music venues
- Hamburg offers a high quality of life, with a well-developed public transportation system, numerous parks, and a diverse range of neighborhoods
Work Schedule: Full-time (40 hours per week) with flexible hours and up to 30 days of remote work per year
ASSUMPTION: Hamburg's vibrant cultural scene and high quality of life make it an attractive location for both work and leisure.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final interview or assessment
- Job offer
Key Assessment Areas:
- Digital marketing skills and experience
- Key account management skills and experience
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Henkel's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with digital marketing, performance marketing, and selective retail, as well as your familiarity with the beauty industry
- Demonstrate your strong communication skills and proactive, hands-on mentality through your application materials and interview responses
ATS Keywords: Digital Marketing, Performance Marketing, E-Commerce, Selective Retail, Content Creation, Social Media Management, Data Analysis, Communication Skills, Team Player, Proactive Work Style, MS Office Proficiency, German Language, English Language, Hands-On Mentality, Event Management
ASSUMPTION: Henkel's application process is designed to assess candidates' skills and cultural fit, with a focus on digital marketing and key account management experience.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- Social media management tools (e.g., Hootsuite, Buffer)
- Adobe Creative Suite (optional)
- Data analysis tools (e.g., Google Analytics)
ASSUMPTION: Proficiency in MS Office Suite is required, while experience with social media management tools and Adobe Creative Suite is preferred but not mandatory.
👔 Cultural Fit Considerations
Company Values:
- Pioneering spirit
- Responsibility
- Sustainability
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
Self-Assessment Questions:
- Do you align with Henkel's values of pioneering spirit, responsibility, and sustainability?
- Are you comfortable working in a hybrid environment with at least 20% travel?
- Do you have a proactive, hands-on mentality and strong communication skills?
ASSUMPTION: Henkel values diversity and inclusion, and encourages candidates from all backgrounds to apply. Successful candidates will demonstrate a strong cultural fit with Henkel's values and work style.
⚠️ Potential Challenges
- Managing multiple key accounts and digital campaigns simultaneously
- Balancing on-site and remote work, as well as travel requirements
- Adapting to a large, multinational corporation with a structured work environment
- Keeping up with the latest trends and developments in digital marketing and the beauty industry
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive, adaptable mindset.
📈 Similar Roles Comparison
- This role is unique in its combination of digital marketing and key account management responsibilities within the beauty industry
- Similar roles may be found in other consumer goods or beauty companies, but Henkel's global presence and strong brand portfolio offer unique opportunities for growth and development
- Career progression may include senior marketing roles within Henkel's marketing department or expansion into other areas of the business
ASSUMPTION: This role offers a unique opportunity to gain experience in both digital marketing and key account management, with the potential for career growth and development within Henkel's marketing department and across the organization.
📝 Sample Projects
- Developing and executing a digital marketing campaign for a key account in the selective retail sector
- Analyzing performance data and insights to optimize digital marketing strategies for Authentic Beauty Concept DACH
- Coordinating with key accounts and internal stakeholders to plan and execute digital campaigns for trade fairs and events
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Authentic Beauty Concept DACH?
- What opportunities are there for growth and development within Henkel's marketing department and across the organization?
- How does Henkel support work-life balance for employees in this role?
- What are the key challenges facing the marketing department for Authentic Beauty Concept DACH, and how can this role contribute to addressing them?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term career growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your digital marketing and key account management experience, as well as any relevant projects or campaigns you have worked on
- Follow up with Henkel's HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
