Digital Marketing Lead

📌 Core Information

🔹 Job Title: Digital Marketing Lead

🔹 Company: Finmo

🔹 Location: Bangalore, India (On-site) / Singapore (Hybrid)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 6-8 years

🔹 Remote Status: Hybrid (Bangalore, India / Singapore)

🚀 Job Overview

Key aspects of this role include:

• Building and scaling a high-performance growth engine for Finmo
• Leading demand generation programs across paid media, SEO, website optimization, and ABM
• Owning the full funnel from awareness to qualified lead
• Driving measurable growth in a B2B fintech environment

ASSUMPTION: This role requires a strategic and execution-focused individual who thrives on testing, optimization, and driving results.

📋 Key Responsibilities

✅ Plan and execute high-performing paid media campaigns across LinkedIn, Google, and other digital channels to drive brand awareness, lead generation, and pipeline growth

✅ Build and scale Account-Based Marketing (ABM) programs targeting CFOs and finance leaders across mid-market companies, using a combination of online and offline tactics

✅ Work closely with sales to align on target accounts, personalize outreach strategies, and optimize conversion across the ABM funnel

✅ Track campaign performance across channels and accounts, continuously optimizing based on insights and business outcomes

✅ Build and manage HubSpot workflows for lead nurturing, scoring, segmentation, and lifecycle campaigns

✅ Execute email marketing programs that engage prospects and retain customers, and maintain CRM hygiene

✅ Own performance reporting across all digital channels and lead stages, from impressions and clicks to MQLs and pipeline contribution

✅ Run experiments and A/B tests to improve conversion rates and ROI

✅ Own and manage Finmo’s overall SEO strategy, focusing on performance monitoring, content gaps, and keyword opportunities

✅ Oversee SEM strategy, including managing paid search campaigns across Google Ads and other platforms to drive targeted traffic and improve keyword rankings

✅ Optimize the Finmo website to improve user journeys, conversion rates, and organic lead generation

ASSUMPTION: This role requires a hands-on, data-driven approach to digital marketing, with a strong focus on performance and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6-8 years of experience in digital marketing, ideally in B2B SaaS or fintech

Required Skills:

• Proven experience in digital marketing, with a strong focus on performance and optimization
• Expertise in HubSpot, across workflows, email campaigns, and reporting
• Strong analytical mindset and experience working with marketing performance data
• Familiarity with ABM tools and strategies targeting mid-market accounts
• Experience optimizing websites for performance and conversions
• Comfortable working independently in fast-paced, high-growth environments

Preferred Skills:

• Experience working in payment or global commerce companies

ASSUMPTION: Candidates should have a proven track record in digital marketing, with a strong focus on performance and optimization, and a solid understanding of B2B SaaS or fintech environments.

💰 Compensation & Benefits

Salary Range: INR 18-24 lakhs per annum (Estimated, based on industry standards for the role and experience level)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and flexible work arrangements
• Employee stock options

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on skills, experience, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2021

Company Description:

• Finmo is a venture-backed fintech company that provides a unified platform for global enterprises to simplify payments, automate essential financial functions, and empower businesses to transact using efficient methods
• The company offers real-time payment networks, instant fund transfers, precise cash flow forecasting, optimized liquidity management, robust financial risk mitigation, and effortless regulatory compliance
• Finmo is headquartered in Singapore, with additional offices in Australia and India, and plans for further global expansion

Company Specialties:

• Payments Processing
• Real-time Payments
• Pay by Bank
• Cross Border Payouts
• Crypto On/off Ramp
• Treasury Management
• Money Movement
• API
• FinTech
• Multi-currency Wallet
• International Transfer
• Embedded Finance
• Online Payment

Company Website: finmo.net

ASSUMPTION: Finmo is a fast-growing fintech company that specializes in global payment and treasury management solutions, with a strong focus on innovation and customer-centricity.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)

Work Arrangement: Hybrid (Bangalore, India / Singapore)

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on cutting-edge fintech products and services
• Chance to gain experience in a fast-paced, high-growth startup environment

ASSUMPTION: This role offers significant growth potential, as Finmo is a fast-growing company with plans for expansion.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with state-of-the-art technology

Office Location(s): Bangalore, India and Singapore

Geographic Context:

• Bangalore, India: A major tech hub with a vibrant startup ecosystem, offering a high quality of life and numerous cultural attractions
• Singapore: A global financial hub with a multicultural environment, offering excellent work-life balance and numerous leisure activities

Work Schedule: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: Both Bangalore and Singapore offer excellent work environments for fintech professionals, with a strong focus on innovation, collaboration, and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Technical assessment or case study presentation
• Interview with the hiring manager (CMO)
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• HubSpot proficiency and hands-on experience
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with Finmo’s values

Application Tips:

• Highlight your relevant experience and achievements in digital marketing, with a focus on performance and optimization
• Demonstrate your proficiency in HubSpot and other relevant tools
• Showcase your analytical skills and data-driven approach to marketing
• Tailor your resume and cover letter to emphasize your fit with Finmo’s company culture and values

ATS Keywords: Digital Marketing, Demand Generation, Paid Media, SEO, Website Optimization, Account-Based Marketing, HubSpot, Marketing Automation, CRM, Analytics, Conversion Optimization, Email Marketing, Performance Marketing, SEM, Content Personalization, Lead Nurturing

ASSUMPTION: Finmo uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being shortlisted.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• Google Ads
• LinkedIn Ads
• SEMrush or similar SEO tools
• Marketo or similar marketing automation tools

ASSUMPTION: This role requires proficiency in HubSpot and other marketing automation tools, as well as a strong understanding of SEO and SEM best practices.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Integrity
• Effective Communication
• Continuous Learning
• Data-driven Decision-making
• Customer-centricity

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Data-driven and results-focused
• Innovative and adaptable

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment where data-driven decision-making is valued?
• Are you comfortable working with cutting-edge technology and adapting to change?
• Do you have a strong customer focus and a commitment to delivering exceptional results?

ASSUMPTION: Finmo values a strong cultural fit, with a focus on transparency, collaboration, and data-driven decision-making. Candidates should be comfortable working in a fast-paced, dynamic environment and have a strong customer focus.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the fast-paced nature of the fintech industry and adapting to change
• Balancing strategic thinking with hands-on execution
• Working across different time zones and collaborating with remote teams

ASSUMPTION: This role presents unique challenges, such as managing multiple marketing channels and campaigns simultaneously, keeping up with the fast-paced nature of the fintech industry, and balancing strategic thinking with hands-on execution.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on performance and optimization, with a data-driven approach to digital marketing
• This role offers significant growth potential, as Finmo is a fast-growing company with plans for expansion
• Compared to other marketing roles, this position offers a unique opportunity to work in the fast-paced, innovative fintech industry

ASSUMPTION: This role offers a unique opportunity to work in the fast-paced, innovative fintech industry, with significant growth potential and a strong focus on performance and optimization.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to drive brand awareness, lead generation, and pipeline growth
• Optimizing the Finmo website for improved user journeys, conversion rates, and organic lead generation
• Building and scaling ABM programs targeting CFOs and finance leaders across mid-market companies

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, with a focus on performance and optimization, data-driven decision-making, and strategic thinking.

❓ Key Questions to Ask During Interview

• Can you describe the company’s growth plans and how this role fits into those plans?
• How does the marketing team collaborate with other departments, such as sales and product?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Finmo support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing team, and how can this role help address them?

ASSUMPTION: These interview questions demonstrate a strong understanding of the role, the company, and the industry, and show that you are proactive and engaged in the hiring process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: finmo.net/careers
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on performance and optimization, data-driven decision-making, and strategic thinking
• Prepare for the interview by researching Finmo’s company culture, values, and industry trends
• Follow up with the hiring manager (CMO) one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.