📌 Core Information
🔹 Job Title: Digital Marketing Lead
🔹 Company: Private Equity Insights
🔹 Location: London, United Kingdom
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (100% in-person at our London office)
🚀 Job Overview
Key aspects of this role include:
- Defining and driving digital marketing strategies for Private Equity Insights' global events and platforms
- Collaborating with cross-functional teams to ensure marketing efforts align with overall business objectives
- Managing and optimizing digital marketing campaigns across various channels to maximize ROI
- Analyzing campaign performance and providing data-driven insights to inform future strategies
- Contributing to the company's international expansion strategy through targeted digital marketing efforts
ASSUMPTION: This role requires a strong understanding of digital marketing principles, hands-on experience with marketing tools and platforms, and the ability to work effectively in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Develop and implement digital marketing strategies that drive event attendance, platform engagement, and brand awareness
✅ Manage and optimize digital marketing campaigns across channels such as email, social media, PPC, and SEO
✅ Analyze campaign performance using relevant metrics and tools, and provide regular reports on progress and recommendations
✅ Collaborate with internal teams to ensure marketing efforts align with overall business objectives and event themes
✅ Stay up-to-date with industry trends and best practices, and continuously optimize marketing strategies to maximize ROI
✅ Contribute to the company's international expansion strategy by identifying and targeting key markets through digital marketing efforts
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work independently and in a team setting.
🎯 Required Qualifications
Education: Bachelor’s degree, preferably followed by a Master’s degree in Marketing, Business, or a related field
Experience: Min. 1+ years of work experience in digital marketing, with a focus on event marketing or a related field
Required Skills:
- Proven experience in developing and executing digital marketing strategies
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Fluency in English, both written and verbal
- Proficiency in marketing tools and platforms, such as Google Analytics, social media management tools, and email marketing software
- Strong understanding of SEO principles and best practices
- Experience with PPC advertising and A/B testing
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with CRM systems
- Knowledge of the private equity industry
- Multilingual skills
ASSUMPTION: Candidates with relevant internship experience or a strong portfolio demonstrating their digital marketing skills may be considered for this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a digital marketing role with 1-2 years of experience in London)
Benefits:
- Competitive salary and bonus structure
- Opportunities for professional growth and development
- Travel opportunities to attend Private Equity Insights' global events
- Working in a fast-paced, dynamic environment with a high-performing team
Working Hours: Full-time, Monday to Friday, based in our offices near Victoria. The role requires working at a fast pace and collaborating in person to create market-leading events throughout the year.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Private Equity Insights is part of United Media, focusing on building large-scale industry media and conference products in sectors such as insurance, finance, retail, etc. It is the world’s largest Private Equity community with over 500k followers on LinkedIn, organizing a series of 12 global private equity events every year with 3,000+ GPs and 2,000+ LPs among the attendees.
Company Size: Private Equity Insights has 11-50 employees, providing a dynamic and fast-paced work environment where employees can have a real impact on the business.
Founded: 2013, with a track record of organic growth and acquisitions, demonstrating its commitment to long-term success.
Company Description:
- Private Equity Insights is a global community of investors aiming to connect industry leaders and decision-makers with active LPs, fund managers, innovative companies, and business leaders who are challenging and succeeding in markets and businesses around the world.
- The company focuses on fostering deal origination, fundraising, and creating business opportunities to accelerate growth.
- Its vision is to foster investor opportunities and debate around the most relevant topics impacting the investment community today.
Company Specialties:
- Private Equity
- Networking
- Venture Capital
- Research
- Fundraising
- Capital Allocation
- News
- Investment
- Acquisitions
- Capital Raising
- Insights
- Industry news
- Asset Management
- Private Equity News
- Private Capital
- Hedgefunds
- Capital Investment
- Private Companies
- IPO
- Initial Public Offering
- Funding
- Thought Leadership
- Thought Leader
- Capital Management
- Leveraged Buyout
- Buyout
- and Industry connecting
Company Website: https://www.pe-insights.com
ASSUMPTION: Private Equity Insights' focus on fostering connections and driving growth in the private equity industry makes it an attractive employer for candidates interested in the investment community.
📊 Role Analysis
Career Level: This role is suitable for early-career marketing professionals looking to gain experience in digital marketing and event marketing within the private equity industry.
Reporting Structure: The Digital Marketing Lead will report directly to the CEO and founder of the company, providing ample opportunities for guidance and mentorship.
Work Arrangement: The role is on-site, Monday to Friday, based in the company's offices near Victoria. This arrangement fosters collaboration and ensures that the candidate can work at a fast pace to create market-leading events throughout the year.
Growth Opportunities:
- As the company continues to grow, there will be opportunities for the Digital Marketing Lead to take on more responsibilities and advance their career within the organization.
- The role offers the chance to work closely with the CEO and founder, providing valuable insights into leadership and business strategy.
- The company's track record of promoting internally demonstrates its commitment to employee growth and development.
ASSUMPTION: The Digital Marketing Lead role provides a strong foundation for candidates interested in pursuing a career in marketing within the private equity industry.
🌍 Location & Work Environment
Office Type: The company's offices near Victoria provide a modern and collaborative work environment, fostering creativity and innovation.
Office Location(s): 1 Holbein Place, Sloane Square House, London, England SW1W 8NR, GB
Geographic Context:
- London is a global hub for the private equity industry, providing ample opportunities for networking and professional growth.
- The city's vibrant culture and diverse communities offer a high quality of life for residents.
- London's central location in Europe makes it an ideal base for international travel, allowing the Digital Marketing Lead to attend Private Equity Insights' global events.
Work Schedule: The role requires working at a fast pace and collaborating in person to create market-leading events throughout the year. The work schedule is full-time, Monday to Friday, with the possibility of occasional travel to attend events.
ASSUMPTION: The Digital Marketing Lead role offers a unique opportunity to work in a fast-paced, dynamic environment with a high-performing team, providing ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-person or video interview with the CEO and founder
- Final decision and offer
Key Assessment Areas:
- Digital marketing skills and experience
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing skills and experience, as well as your passion for the private equity industry.
- Prepare for interview questions that assess your understanding of digital marketing principles, your ability to work in a fast-paced environment, and your alignment with the company's mission and values.
- Be prepared to discuss your long-term career goals and how this role fits into your overall professional development plan.
ATS Keywords: Digital Marketing, Event Marketing, Private Equity, Marketing Strategy, Campaign Management, SEO, PPC, Marketing Analytics, Marketing Tools, Marketing Platforms, Marketing Automation, CRM, Multilingual, International Expansion
ASSUMPTION: The application process for the Digital Marketing Lead role is designed to assess the candidate's technical skills, cultural fit, and long-term potential within the company.
🛠️ Tools & Technologies
- Google Analytics
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- SEO tools (e.g., SEMrush, Ahrefs)
- PPC advertising platforms (e.g., Google Ads, LinkedIn Ads)
ASSUMPTION: The Digital Marketing Lead role requires proficiency in marketing tools and platforms, as well as a strong understanding of digital marketing principles and best practices.
👔 Cultural Fit Considerations
Company Values:
- Inspiration and guidance
- Unlimited growth potential
- Invaluable transferable skills
- Real impact and tangible results
- Travel opportunity
Work Style:
- Fast-paced and dynamic
- Collaborative and in-person
- Data-driven and analytical
- Results-oriented and focused on ROI
Self-Assessment Questions:
- Do you thrive in a fast-paced environment and enjoy working at a rapid and intense pace?
- Are you comfortable working in a collaborative, in-person setting and contributing to a high-performing team?
- Do you have a strong passion for the private equity industry and a commitment to achieving long-term goals?
ASSUMPTION: The Digital Marketing Lead role requires a strong cultural fit with the company's values and work style, as well as a passion for the private equity industry and a commitment to long-term growth and success.
⚠️ Potential Challenges
- The role requires working at a fast pace and collaborating in person to create market-leading events throughout the year, which may be challenging for candidates who prefer a more laid-back work environment.
- The company's focus on international expansion may require the Digital Marketing Lead to work with teams across different time zones and cultures, presenting unique challenges and opportunities.
- The role may involve occasional travel to attend Private Equity Insights' global events, which could disrupt the candidate's personal schedule and plans.
- The company's fast-paced and dynamic work environment may present challenges for candidates who prefer a more structured and predictable work environment.
ASSUMPTION: The Digital Marketing Lead role offers unique challenges and opportunities for candidates interested in working in a fast-paced, dynamic environment within the private equity industry.
📈 Similar Roles Comparison
- The Digital Marketing Lead role at Private Equity Insights differs from similar roles in other companies in its focus on the private equity industry and the opportunity to work closely with the CEO and founder.
- Within the private equity industry, the role offers a unique opportunity to drive digital marketing strategies and contribute to the company's international expansion.
- In terms of career path comparison, the Digital Marketing Lead role provides a strong foundation for candidates interested in pursuing a career in marketing within the private equity industry, with ample opportunities for professional growth and development.
ASSUMPTION: The Digital Marketing Lead role at Private Equity Insights offers a unique combination of industry focus, company culture, and career growth opportunities that set it apart from similar roles in other companies.
📝 Sample Projects
- Developing and implementing a digital marketing strategy for an upcoming Private Equity Insights event, including targeted social media campaigns, email marketing campaigns, and PPC advertising.
- Analyzing the performance of a recent digital marketing campaign and providing data-driven insights to inform future strategies and optimize ROI.
- Collaborating with the internal team to ensure that marketing efforts align with overall business objectives and event themes, and contributing to the company's international expansion strategy through targeted digital marketing efforts.
ASSUMPTION: The Digital Marketing Lead role offers a wide range of projects and initiatives that allow candidates to gain hands-on experience in digital marketing and event marketing within the private equity industry.
❓ Key Questions to Ask During Interview
- Can you describe the company's international expansion strategy and how the Digital Marketing Lead role contributes to its success?
- How does the company support the professional growth and development of its employees, particularly in the marketing department?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance while working in a fast-paced environment?
- How does the company measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) does it use to track progress and optimize strategies?
- What opportunities are there for the Digital Marketing Lead to take on more responsibilities and advance their career within the company?
ASSUMPTION: The Digital Marketing Lead role offers a unique opportunity to work in a fast-paced, dynamic environment with a high-performing team, providing ample opportunities for professional growth and development. Asking insightful questions during the interview process can help candidates better understand the role and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing skills and experience, as well as your passion for the private equity industry.
- Prepare for interview questions that assess your understanding of digital marketing principles, your ability to work in a fast-paced environment, and your alignment with the company's mission and values.
- Be prepared to discuss your long-term career goals and how this role fits into your overall professional development plan.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
