Digital Marketing Lead

📌 Core Information

🔹 Job Title: Digital Marketing Lead

🔹 Company: BTECH

🔹 Location: Nasr City, Al Manteqah Al Oula, Egypt

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and communicating the digital marketing capability roadmap
• Leading cross-functional collaboration across marketing and technology
• Implementing BTECH's marketing strategy and customer experience digital strategy
• Providing thought leadership and overseeing customer research strategy

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing trends and best practices.

📋 Key Responsibilities

✅ Create and communicate the digital marketing capability roadmap with executive team and stakeholders

✅ Lead cross-functional collaboration to define and prioritize digital marketing capabilities

✅ Implement BTECH's marketing strategy and ensure execution of customer experience digital strategy

✅ Provide thought leadership and oversee customer research strategy for strategic insights

✅ Manage specific areas, products, or services within the larger brand strategy

✅ Define, design, and deliver significant, compelling, and differentiating experiences for customers

✅ Manage external communications system and lead stakeholder collaboration for ideal customer journey

✅ Lead performance and integration of sophisticated analytics to promote understanding of business areas

✅ Lead implementation of digital CX business plan and ensure resources are in place for execution

✅ Collaborate on development of digital roadmap and design workflow for new applications and services

✅ Execute strategy to grow digital talent and deliver on value proposition for digital talent

ASSUMPTION: This role involves a high level of strategic planning, stakeholder management, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor’s degree, Marketing Diploma preferred

Experience: 4 to 8 years in digital marketing

Required Skills:

• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Proven working experience in digital marketing
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google AdWords campaigns

Preferred Skills:

• Experience in a leadership role within a marketing team
• Strong communication and presentation skills
• Ability to work effectively with cross-functional teams

ASSUMPTION: Candidates with a strong background in digital marketing, leadership experience, and excellent communication skills will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a Digital Marketing Lead role in Egypt is EGP 30,000 - 50,000 per month, based on experience and qualifications. BTECH has not provided specific salary information for this role.

Benefits:

• Health insurance
• Retirement plan
• On-site parking

Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: BTECH operates in the Appliances, Electrical, and Electronics Manufacturing industry, focusing on reserve power battery management systems.

Company Size: BTECH is a small company with 11-50 employees, which may offer a more intimate work environment and opportunities for growth.

Founded: BTECH was founded in 1989 and has been providing reserve power battery management systems for 30 years.

Company Description:

• BTECH is a leading provider of reserve power battery management systems, ensuring the performance of mission-critical systems during power failures.
• The company's predictive solutions help customers make proactive and intelligent decisions to assure reliability, impact operational consistency, and optimize the management of their reserve power systems.
• BTECH's solutions are not created equal, as they measure and tell customers what, why, and what action to take next, setting them apart from competitors.

Company Specialties:

• Remote battery monitoring
• Impedance testing
• Application design
• On-site training
• Preventive maintenance
• Technical support
• Intelligent Maintenance
• Predictive Analytics
• Operational Consistency
• Asset Management

Company Website: http://www.btechinc.com

ASSUMPTION: BTECH's focus on predictive solutions and customer-centric approach sets it apart in the industry and may offer unique opportunities for growth and innovation in this role.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking, leadership, and technical expertise in digital marketing.

Reporting Structure: The Digital Marketing Lead will report directly to the Marketing Director and collaborate with cross-functional teams across marketing and technology.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work or adjusted hours as needed.

Growth Opportunities:

• Expanding digital marketing capabilities and driving innovation within BTECH
• Developing and mentoring junior team members to build a strong digital marketing team
• Gaining experience in a leadership role and contributing to strategic decision-making

ASSUMPTION: This role offers opportunities for growth and development in digital marketing leadership, as well as the chance to make a significant impact on BTECH's marketing strategy and customer experience.

🌍 Location & Work Environment

Office Type: BTECH's office is a small, close-knit environment with 11-50 employees, fostering a collaborative and supportive work culture.

Office Location(s): Nasr City, Al Manteqah Al Oula, Egypt

Geographic Context:

• Nasr City is a suburban district in the eastern part of Cairo, Egypt's capital city.
• The area is known for its commercial and residential developments, as well as its proximity to the Cairo International Airport.
• Cairo offers a mix of ancient history, modern attractions, and vibrant culture, providing ample opportunities for leisure and entertainment outside of work.

Work Schedule: Full-time, Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: BTECH's small office size and collaborative work culture may offer a supportive and engaging work environment for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person interview with the Marketing Director and other relevant stakeholders
• Final interview with the CEO or another senior executive

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Leadership skills and ability to collaborate with cross-functional teams
• Communication and presentation skills
• Alignment with BTECH's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and leadership skills
• Prepare examples of your past accomplishments in digital marketing, focusing on strategic initiatives and their impact on business outcomes
• Research BTECH's company values and be prepared to discuss how your personal values align with theirs

ATS Keywords: Digital Marketing, Customer Research, Analytics, Cross-Functional Collaboration, Customer Experience, Digital Strategy, Website Analytics, Ad Serving Tools, Google AdWords, Marketing Strategy, Stakeholder Management, Product Management, Workflow Design, Talent Development, Communication, Innovation

ASSUMPTION: BTECH's interview process is designed to assess candidates' digital marketing expertise, leadership skills, and cultural fit, with a focus on strategic thinking and alignment with the company's values.

🛠️ Tools & Technologies

• Website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Ad serving tools (e.g., DART, Atlas)
• Google AdWords
• Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on BTECH's current tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation: BTECH values innovative thinking and encourages employees to challenge the status quo and find creative solutions to problems.
• Customer-centricity: The company prioritizes understanding and meeting the needs of its customers, ensuring that its products and services deliver real value.
• Collaboration: BTECH fosters a collaborative work environment, encouraging employees to work together and learn from one another.

Work Style:

• Strategic: This role requires a strategic mindset, with a focus on long-term planning and goal-setting.
• Cross-functional: The Digital Marketing Lead will work closely with teams across marketing and technology, requiring strong collaboration and communication skills.
• Adaptable: BTECH's small size and focus on innovation may require employees to be adaptable and willing to take on new challenges as they arise.

Self-Assessment Questions:

• Do you have a proven track record of driving strategic initiatives in digital marketing?
• Are you comfortable working collaboratively with cross-functional teams to achieve shared goals?
• Do you thrive in a small, innovative work environment and enjoy taking on new challenges?

ASSUMPTION: BTECH's company values and work style may appeal to candidates who are innovative, customer-focused, and enjoy working collaboratively in a small, adaptable environment.

⚠️ Potential Challenges

• Balancing strategic planning with day-to-day tactical tasks in a small company
• Managing cross-functional teams and stakeholders with varying priorities and expectations
• Adapting to a rapidly evolving digital landscape and staying up-to-date with the latest trends and best practices
• Ensuring alignment with BTECH's company values and culture while driving innovation and growth

ASSUMPTION: The Digital Marketing Lead role at BTECH may present unique challenges related to balancing strategic and tactical responsibilities, managing cross-functional teams, and driving innovation in a small, adaptable environment.

📈 Similar Roles Comparison

• Unlike larger organizations, BTECH offers the opportunity to have a significant impact on the company's marketing strategy and customer experience from day one.
• This role may involve more cross-functional collaboration and adaptability than similar roles in larger organizations, due to BTECH's small size and focus on innovation.
• Career progression in this role may involve expanding digital marketing capabilities, driving innovation, and taking on more strategic responsibilities within BTECH or related industries.

ASSUMPTION: The Digital Marketing Lead role at BTECH offers unique opportunities for growth and impact, but may also present challenges related to cross-functional collaboration and adaptability in a small, innovative environment.

📝 Sample Projects

• Developing and implementing a comprehensive digital marketing strategy for a new product launch
• Conducting customer research to identify trends, needs, and expectations, and using insights to inform marketing strategy
• Managing a cross-functional team to design and execute a high-impact customer experience campaign

ASSUMPTION: The specific projects and initiatives undertaken by the Digital Marketing Lead at BTECH will depend on the company's current priorities and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• What are the top priorities for the Digital Marketing Lead in the first 90 days?
• How does BTECH support the professional development and growth of its employees?
• What is the company's approach to innovation and staying ahead of industry trends?
• How does BTECH measure the success of its digital marketing efforts, and what key performance indicators (KPIs) are most important?
• What is the company's culture like, and how does it support collaboration and cross-functional teamwork?

ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand BTECH's priorities, culture, and approach to digital marketing, enabling them to make a more informed decision about the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through BTECH's careers page
• Tailor your resume and cover letter to highlight your digital marketing experience and leadership skills
• Prepare examples of your past accomplishments in digital marketing, focusing on strategic initiatives and their impact on business outcomes
• Research BTECH's company values and be prepared to discuss how your personal values align with theirs
• Follow up with BTECH one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.