Digital Marketing Lead

📌 Core Information

🔹 Job Title: Digital Marketing Lead

🔹 Company: ThoughtSpot

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-16

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the paid social media strategy end-to-end, ensuring alignment with GTM goals.
• Managing a annual paid social budget, including planning, allocation, and performance tracking.
• Collaborating closely with cross-functional teams and troubleshooting campaigns with partners.
• Using data and insights to drive continuous campaign improvement and report on performance to senior stakeholders.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in managing and optimizing budgets. The ideal candidate will have a proven track record in paid social media and digital marketing, with experience working in high-growth or fast-paced environments.

📋 Key Responsibilities

✅ Own and lead the paid social strategy end-to-end, ensuring alignment with GTM goals.

✅ Manage a annual paid social budget, including planning, allocation, and performance tracking.

✅ Lead campaign execution and optimization across platforms (Meta, LinkedIn, Twitter, etc.).

✅ Collaborate closely with cross-functional teams and troubleshoot campaigns with partners.

✅ Use data and insights to drive continuous campaign improvement and report on performance to senior stakeholders.

ASSUMPTION: This role involves a high level of strategic planning, data analysis, and stakeholder management. The ideal candidate will be comfortable working in a dynamic environment and have experience driving results through paid social media channels.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8-12 years of experience in digital marketing with a strong focus on paid social media and digital marketing.

Required Skills:

• Proven success in owning and optimizing budgets.
• Experience managing and growing high-performing teams.
• Strong analytical skills with the ability to make data-driven decisions.
• Excellent collaboration and communication skills across teams and levels.
• Experience working in high-growth or fast-paced environments; SaaS/B2B background is a plus.

Preferred Skills:

• Fluency in English.
• Experience with marketing automation tools and CRM platforms.

ASSUMPTION: Given the strategic nature of this role, candidates with a proven track record in paid social media and digital marketing are strongly preferred. Experience in a high-growth or fast-paced environment, such as SaaS or B2B, would be particularly valuable.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a senior marketing role in Bangalore)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Bangalore. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on AI-native Intelligence Platforms

Company Size: 501-1,000 employees, which means a mid-sized company structure with opportunities for growth and impact

Founded: ThoughtSpot was founded in 2012, with a mission to create a more fact-driven world by empowering everyone to explore any data, ask any question, and uncover actionable insights faster

Company Description:

• ThoughtSpot is the Agentic Analytics Platform for every enterprise.
• Their mission is to create a more fact-driven world by empowering everyone to explore any data, ask any question, and uncover actionable insights faster.
• The platform's unified capabilities, along with their agentic AI analyst, Spotter, enable users to create precise, transparent, personalized, and actionable insights with enterprise grade trust, security, and scale.

Company Specialties:

• Business Intelligence
• Analytics
• Data Visualization
• Dashboards
• Reporting
• Big Data Analytics
• Data Discovery
• Data Modeling
• Data Governance
• Artificial Intelligence

Company Website: https://www.thoughtspot.com

ASSUMPTION: ThoughtSpot is a well-established company in the AI-native Intelligence Platform space, with a strong focus on empowering users to explore data and uncover insights. Their platform is designed to be accessible and user-friendly, with a focus on enterprise-grade trust, security, and scale.

📊 Role Analysis

Career Level: Senior Marketing Role, with opportunities for growth and leadership

Reporting Structure: This role will report directly to the VP of Marketing and will have the opportunity to lead and manage a team of marketing professionals

Work Arrangement: Full-time, on-site role with flexibility for remote work as needed

Growth Opportunities:

• Leading and managing a team of marketing professionals
• Collaborating with cross-functional teams to drive business growth
• Developing and implementing strategic marketing campaigns
• Gaining experience in a high-growth, fast-paced environment

ASSUMPTION: This role offers significant opportunities for growth and leadership, with the chance to collaborate with cross-functional teams and drive business growth through strategic marketing campaigns.

🌍 Location & Work Environment

Office Type: On-site office located in Bangalore, Karnātaka, India

Office Location(s): 3rd Floor, Indiqube Orion, Garden Layout, 24th Main Road, Sector 2, HSR Layout, Bangalore, Karnataka 560102, IN

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its vibrant tech industry and startup ecosystem.
• The city is home to many multinational corporations and is a major hub for IT and software development.
• Bangalore offers a mix of urban and suburban living, with a variety of cultural and recreational activities available.

Work Schedule: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: Bangalore is a major tech hub with a vibrant startup ecosystem, offering a dynamic and innovative work environment. The city is home to many multinational corporations and offers a mix of urban and suburban living.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• On-site interview with the marketing team
• Final interview with the VP of Marketing

Key Assessment Areas:

• Strategic thinking and planning
• Data analysis and interpretation
• Budget management and allocation
• Collaboration and communication skills
• Problem-solving and troubleshooting

Application Tips:

• Highlight your experience in paid social media and digital marketing, with a focus on driving results and optimizing performance.
• Include specific examples of your ability to manage and grow high-performing teams.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.

ATS Keywords: Paid Social Media, Digital Marketing, Budget Management, Campaign Optimization, Data Analysis, Strategic Planning, Team Management, Cross-Functional Collaboration, Stakeholder Engagement, High-Growth Environments, SaaS Experience, B2B Experience

ASSUMPTION: The application process for this role is likely to involve a combination of online reviews, phone or video screens, and on-site interviews. The key assessment areas will focus on the candidate's strategic thinking, data analysis, budget management, collaboration, and problem-solving skills.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM platforms (e.g., Salesforce, HubSpot CRM)
• Social media platforms (e.g., Meta, LinkedIn, Twitter)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The ideal candidate will have experience with marketing automation tools, CRM platforms, and social media platforms. Familiarity with data analysis tools will also be valuable for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration
• Data-driven decision making
• Results-oriented
• Continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong data-driven mindset and the ability to make data-driven decisions?
• Are you results-oriented and focused on driving business growth?
• Are you committed to continuous learning and improvement?

ASSUMPTION: ThoughtSpot values a customer-centric, innovative, collaborative, data-driven, and accountable work environment. Candidates who are comfortable working in a dynamic, fast-paced environment and have a strong data-driven mindset will be well-suited to this role.

⚠️ Potential Challenges

• Managing a large budget and ensuring optimal allocation and performance
• Collaborating effectively with cross-functional teams and stakeholders
• Keeping up with the fast-paced nature of the tech industry and digital marketing trends
• Balancing strategic planning with day-to-day campaign management

ASSUMPTION: This role presents several challenges, including managing a large budget, collaborating with cross-functional teams, keeping up with industry trends, and balancing strategic planning with day-to-day campaign management. The ideal candidate will be comfortable working in a fast-paced environment and have experience managing and optimizing budgets.

📈 Similar Roles Comparison

• This role is similar to a Senior Digital Marketing Manager or a Paid Social Media Manager, but with a stronger focus on strategic planning and budget management.
• Unlike other marketing roles, this position requires a high level of data analysis and interpretation to drive continuous campaign improvement.
• Career paths for this role may include progression to a Director of Marketing or a Chief Marketing Officer position, with opportunities to lead and manage larger marketing teams.

ASSUMPTION: This role is similar to a Senior Digital Marketing Manager or a Paid Social Media Manager, but with a stronger focus on strategic planning and budget management. The career path for this role may include progression to a Director of Marketing or a Chief Marketing Officer position, with opportunities to lead and manage larger marketing teams.

📝 Sample Projects

• Developing and implementing a comprehensive paid social media strategy for a new product launch
• Optimizing campaign performance across multiple platforms to maximize ROI
• Collaborating with cross-functional teams to create targeted and personalized marketing campaigns

ASSUMPTION: Sample projects for this role may include developing and implementing paid social media strategies, optimizing campaign performance, and collaborating with cross-functional teams to create targeted and personalized marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the current paid social media strategy and how this role will contribute to its evolution?
• How does the marketing team collaborate with other departments, such as sales and product management?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What opportunities are there for professional growth and development within the marketing team?
• How does ThoughtSpot support work-life balance for its employees?

ASSUMPTION: During the interview, candidates should ask questions that demonstrate their understanding of the role and their interest in the company. Questions about the current paid social media strategy, cross-functional collaboration, KPIs, professional growth opportunities, and work-life balance can provide valuable insights into the role and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the ThoughtSpot careers page
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for interview questions that focus on your strategic thinking, data analysis, budget management, collaboration, and problem-solving skills
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.